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Accell Group's Overview

Total employees938
HeadquartersHeerenveen
Founded1998

Accell Group is a prominent European company specializing in the design, development, production, and marketing of bicycles, e-bikes, and bicycle parts and accessories. They own a portfolio of well-known bicycle brands, including Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, and Babboe. Accell Group focuses on the mid-to-higher segments of the market and is a European leader in e-bikes. The company emphasizes innovation, sustainability, and quality, distributing its products through specialist retailers and online channels to customers in over 80 countries. In 2022, Accell Group was acquired by a consortium led by KKR.

Where is Accell Group's Headquarters?

HQ Function

Serves as the global corporate headquarters, overseeing strategic management, research and development, central marketing, finance, and operations for its diverse portfolio of bicycle brands.

Notable Features:

Modern office facilities designed for collaboration, likely incorporating showrooms for its bicycle brands and advanced R&D centers focused on e-bike technology and sustainable mobility solutions.

Work Culture:

An innovative and dynamic environment centered on the cycling industry. Emphasizes sustainability, cross-brand collaboration, and a strong passion for e-bike technology and development. Employees often share an enthusiasm for cycling and active lifestyles.

HQ Significance:

The headquarters acts as the strategic command center for one of Europe's largest bicycle manufacturers, vital for coordinating international brand strategies, driving innovation in the e-bike sector, and managing a complex supply chain.

Values Reflected in HQ: The headquarters likely embodies Accell Group's core values: innovation (particularly in e-mobility), sustainability in products and operations, high-quality craftsmanship, and a customer-focused approach to the cycling market.

Location:

Accell Group has a strong presence primarily across Europe, with production facilities in countries like the Netherlands, Germany, France, Hungary, and Turkey. Its products are sold through an extensive network of dealers and retailers in more than 80 countries worldwide. Global functions include research & development, design, manufacturing, marketing, sales, and distribution of bicycles, e-bikes, parts, and accessories across its diverse brand portfolio.

Street Address:

Industrieweg 4

City:

Heerenveen

State/Province:

Friesland

Country:

Netherlands

Accell Group's Global Presence

Sennfeld, Bavaria/Germany

Address: Winora-Staiger GmbH, Max-Planck-Straße 8-10, 97526 Sennfeld, Germany

Key center for innovation, production, and market penetration in Germany and surrounding European markets, especially for performance e-bikes and sustainable urban mobility solutions.

Dijon, Bourgogne-Franche-Comté/France

Address: Cycles Lapierre, Rue Edmond Voisenet, BP 50573, 21000 Dijon, France

Supports the French market and international distribution for the Lapierre brand, known for its strong presence in competitive cycling and innovative bike designs.

Buying Intent Signals for Accell Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Accell Group

As of April 2025, Accell Group' leadership includes:

Tawn Tang - Chief Executive Officer (CEO)
Ruben Baldew - Chief Financial Officer (CFO)

Investors of Accell Group

Accell Group has been backed by several prominent investors over the years, including:

KKR (Kohlberg Kravis Roberts & Co.)
Teslin

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Accell Group has undergone significant leadership renewal in the past 12-18 months following its acquisition by KKR. Key changes include the appointment of Tawn Tang as the new CEO and Ruben Baldew as the new CFO, aiming to drive the company's strategy and growth in the evolving bicycle market.

Departures

Ton Anbeek, Ton Anbeek departed from his role as CEO of Accell Group.
Jeroen Both, Jeroen Both stepped down as Interim CFO.

New Appointments:

Tawn Tang, Tawn Tang appointed as new CEO to lead Accell Group.
Ruben Baldew, Ruben Baldew appointed as new CFO.

Technology (Tech Stack) used by Accell Group

Discover the tools Accell Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Accell Group Email Formats and Examples

Accell Group commonly uses email formats such as [first_initial].[last_name]@[domain] or [first_name].[last_name]@[domain]. These are standard corporate patterns.

Common formats include f.lastname@accell-group.com (e.g., j.doe@accell-group.com) and firstname.lastname@accell-group.com (e.g., jane.doe@accell-group.com).

Format

t.tang@accell-group.com

Example

75%

Success rate

News and media

Bike EuropeNovember 1, 2023

Accell Group Appoints Ruben Baldew as CFO

Accell Group announced the appointment of Ruben Baldew as its new Chief Financial Officer, effective November 1, 2023. He succeeded Jeroen Both, who served as interim CFO....more

Bicycle Retailer and Industry NewsMay 15, 2023

Tawn Tang named CEO of Accell Group

Accell Group appointed Tawn Tang as its new Chief Executive Officer. Tang succeeded Juan Pablo de Vera, a KKR managing director who had been interim CEO after Ton Anbeek's departure....more

ReutersFebruary 24, 2022

KKR-led consortium completes acquisition of Accell Group

A consortium of investors led by KKR completed the acquisition of Accell Group, taking the Dutch bicycle manufacturer private. The deal valued Accell at approximately 1.56 billion euros....more

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