Accell Group is a prominent European company specializing in the design, development, production, and marketing of bicycles, e-bikes, and bicycle parts and accessories. They own a portfolio of well-known bicycle brands, including Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, and Babboe. Accell Group focuses on the mid-to-higher segments of the market and is a European leader in e-bikes. The company emphasizes innovation, sustainability, and quality, distributing its products through specialist retailers and online channels to customers in over 80 countries. In 2022, Accell Group was acquired by a consortium led by KKR.
Serves as the global corporate headquarters, overseeing strategic management, research and development, central marketing, finance, and operations for its diverse portfolio of bicycle brands.
Modern office facilities designed for collaboration, likely incorporating showrooms for its bicycle brands and advanced R&D centers focused on e-bike technology and sustainable mobility solutions.
An innovative and dynamic environment centered on the cycling industry. Emphasizes sustainability, cross-brand collaboration, and a strong passion for e-bike technology and development. Employees often share an enthusiasm for cycling and active lifestyles.
The headquarters acts as the strategic command center for one of Europe's largest bicycle manufacturers, vital for coordinating international brand strategies, driving innovation in the e-bike sector, and managing a complex supply chain.
Accell Group has a strong presence primarily across Europe, with production facilities in countries like the Netherlands, Germany, France, Hungary, and Turkey. Its products are sold through an extensive network of dealers and retailers in more than 80 countries worldwide. Global functions include research & development, design, manufacturing, marketing, sales, and distribution of bicycles, e-bikes, parts, and accessories across its diverse brand portfolio.
Industrieweg 4
Heerenveen
Friesland
Netherlands
Address: Winora-Staiger GmbH, Max-Planck-Straße 8-10, 97526 Sennfeld, Germany
Key center for innovation, production, and market penetration in Germany and surrounding European markets, especially for performance e-bikes and sustainable urban mobility solutions.
Address: Cycles Lapierre, Rue Edmond Voisenet, BP 50573, 21000 Dijon, France
Supports the French market and international distribution for the Lapierre brand, known for its strong presence in competitive cycling and innovative bike designs.
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As of April 2025, Accell Group' leadership includes:
Accell Group has been backed by several prominent investors over the years, including:
Accell Group has undergone significant leadership renewal in the past 12-18 months following its acquisition by KKR. Key changes include the appointment of Tawn Tang as the new CEO and Ruben Baldew as the new CFO, aiming to drive the company's strategy and growth in the evolving bicycle market.
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Accell Group commonly uses email formats such as [first_initial].[last_name]@[domain] or [first_name].[last_name]@[domain]. These are standard corporate patterns.
Common formats include f.lastname@accell-group.com (e.g., j.doe@accell-group.com) and firstname.lastname@accell-group.com (e.g., jane.doe@accell-group.com).
Format
t.tang@accell-group.com
Example
75%
Success rate
Bike Europe • November 1, 2023
Accell Group announced the appointment of Ruben Baldew as its new Chief Financial Officer, effective November 1, 2023. He succeeded Jeroen Both, who served as interim CFO....more
Bicycle Retailer and Industry News • May 15, 2023
Accell Group appointed Tawn Tang as its new Chief Executive Officer. Tang succeeded Juan Pablo de Vera, a KKR managing director who had been interim CEO after Ton Anbeek's departure....more
Reuters • February 24, 2022
A consortium of investors led by KKR completed the acquisition of Accell Group, taking the Dutch bicycle manufacturer private. The deal valued Accell at approximately 1.56 billion euros....more
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