Accelerated Digital Ventures
Accelerated Digital Ventures's Overview
Accelerated Digital Ventures (ADV) was a significant UK-based venture capital firm launched in 2016. It was designed to provide patient capital to early-stage and growth-stage digital technology businesses across the United Kingdom, aiming to fill a perceived funding gap. ADV was backed by major institutional investors including Legal & General, British Business Bank, and initially Woodford Investment Management. In 2019, Legal & General (L&G) acquired the entirety of ADV, integrating its operations, team, and portfolio into Legal & General Capital (LGC), L&G's principal investment arm. This move aimed to bolster LGC's capabilities in venture capital and direct investments into high-growth UK tech companies. While ADV no longer operates as a standalone brand, its mission to support innovative UK startups continues under the L&G Capital umbrella.
Where is Accelerated Digital Ventures's Headquarters?
HQ Function
Serves as the primary operational hub for Legal & General Capital, including the team and strategies derived from the former ADV. This includes deal sourcing, investment management, and portfolio support for venture capital activities.
Notable Features:
A modern, well-equipped office in London's primary financial district, designed to facilitate collaboration and strategic decision-making for a major financial services group.
Work Culture:
Within Legal & General Capital, the culture emphasizes long-term value creation, responsible investment, and innovation. The venture capital arm (incorporating ADV's legacy) fosters an agile, forward-thinking environment focused on identifying and nurturing high-potential tech companies.
HQ Significance:
The London headquarters of L&G Capital represents a major node in the UK's venture capital ecosystem, particularly for patient capital directed towards scalable technology businesses, continuing the spirit of ADV's original mission.
Values Reflected in HQ: The headquarters reflects Legal & General's values of financial strength, strategic foresight, and commitment to contributing to UK economic growth through technology investment.
Location:
Accelerated Digital Ventures' primary focus was on UK-based companies. As part of Legal & General Capital, the investment scope can extend internationally, particularly for co-investments or where it aligns with L&G's broader global business interests, although the core venture capital activity remains strongly UK-focused.
Street Address:
One Coleman Street
City:
London
State/Province:
England
Country:
United Kingdom
Accelerated Digital Ventures's Global Presence
Various UK Hubs (Historical)
Address: N/A (Operations consolidated post-acquisition)
To identify and support promising technology startups across different regions of the UK, not just London. This ethos continues within L&G Capital's national investment strategy.
Buying Intent Signals for Accelerated Digital Ventures
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Executive Team of Accelerated Digital Ventures
As of April 2025, Accelerated Digital Ventures' leadership includes:
Investors of Accelerated Digital Ventures
Accelerated Digital Ventures has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Accelerated Digital Ventures was fully acquired and integrated into Legal & General Capital in 2019, specific ADV executive news is historical. Any recent changes would be within L&G Capital's venture investment team. No major public announcements of hires/exits specific to the direct ADV legacy team within LGC have been noted in the past 12 months.
Technology (Tech Stack) used by Accelerated Digital Ventures
Discover the tools Accelerated Digital Ventures uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Accelerated Digital Ventures Email Formats and Examples
Following the acquisition, communication related to ADV's former activities or portfolio would use Legal & General's corporate email formats. Common structures at large corporations like L&G include first.last or firstinitialLastname.
[first].[last]@landg.com or [firstinitial][lastname]@lgim.com (for L&G Investment Management, which LGC is part of)
Format
jane.doe@landg.com
Example
80%
Success rate
News and media
legalandgeneralgroup.com • November 15, 2023
Legal & General invests further £30m into housebuilder TopHat
Legal & General Capital (LGC), the arm that absorbed ADV, announced a further £30m investment into TopHat, a volumetric modular housing manufacturer, as part of a larger £70m round. This continues LGC's strategy of backing innovative UK businesses....more
business-live.co.uk • February 7, 2023
Legal & General makes multimillion-pound investment in net zero tech firm Sero
Legal & General Capital invested £5m in equity into Sero Technologies, a Cardiff-based energy tech company focusing on net-zero solutions for housing. This aligns with the type of growth-stage tech investments ADV used to target....more
uktech.news • July 14, 2022
L&G an existing investor as Wagestream secures £10m to scale financial wellbeing offering
Wagestream, a financial wellbeing platform and part of L&G Capital's portfolio (and formerly ADV's), secured further funding. L&G Capital's participation underscores its ongoing support for its venture investments....more
Sky News • October 27, 2019
L&G swoops for tech investor ADV after Woodford collapse
Legal & General took full control of Accelerated Digital Ventures, acquiring the stakes held by other investors including the British Business Bank and Woodford Investment Management, aiming to bolster its presence in the UK tech startup scene....more
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