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ABTA's Overview

Total employees146
HeadquartersLondon
Founded1950

ABTA - The Travel Association is the UK's leading and most recognised travel association, representing travel agents and tour operators. Established for over 70 years, ABTA is a trusted travel brand offering expert advice and guidance to the travelling public and leading the travel industry in supporting high service standards, working with its Members on health and safety, and promoting responsible tourism at home and abroad. ABTA's main aims are to help its Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence by providing financial protection schemes and a robust Code of Conduct for its members.

Where is ABTA's Headquarters?

HQ Function

The London headquarters serves as the central hub for all ABTA operations, including policy development, member support, consumer affairs, financial protection services, communications, and industry advocacy.

Notable Features:

The office is a modern, functional workspace designed to facilitate collaboration among ABTA staff and host industry meetings. Specific architectural highlights are not a primary public focus.

Work Culture:

The work culture at ABTA is professional, collaborative, and mission-driven, with a strong emphasis on expertise in the travel sector, integrity, and proactive engagement to support its members and the travelling public.

HQ Significance:

Its London location is significant for ABTA's role as a key influencer in the UK travel industry, allowing for direct engagement with policymakers, regulatory bodies, and national media.

Values Reflected in HQ: The headquarters' operations and professional environment reflect ABTA's core values of trust, responsibility, expertise, and leadership in the travel industry.

Location:

While ABTA's primary operational focus is the United Kingdom market and its UK-based members, its influence is global. It collaborates with international travel organizations, sets standards that impact international travel involving UK consumers, and provides guidance for travel to worldwide destinations. Many ABTA Members operate globally, and ABTA supports them in navigating international regulations and promoting responsible tourism on a global scale.

Street Address:

30 Park Street

City:

London

State/Province:

Country:

United Kingdom

ABTA's Global Presence

Buying Intent Signals for ABTA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ABTA

As of April 2025, ABTA' leadership includes:

Mark Tanzer - Chief Executive
Alistair Rowland - Chair
Andrew Flintham - Deputy Chair
Daniele Broccoli - Chief Financial Officer
Rachel Jordan - Director of Membership and Financial Protection
Susan Deer - Director of Industry Relations
Graeme Buck - Director of Communications

Investors of ABTA

ABTA has been backed by several prominent investors over the years, including:

ABTA is a trade association funded by its members' subscriptions and not by external investors in the typical corporate sense.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

ABTA has seen key leadership appointments and transitions in the past year to further strengthen its strategic direction and member services. Notably, Alistair Rowland took over as Chair in mid-2023, and Daniele Broccoli was appointed CFO in early 2023.

New Appointments:

Alistair Rowland, Alistair Rowland, chief executive of Blue Bay Travel, was appointed as the new Chair of ABTA, succeeding Alistair Mclean.
Daniele Broccoli, Daniele Broccoli was appointed as the new Chief Financial Officer for ABTA, bringing extensive financial expertise to the association.

Technology (Tech Stack) used by ABTA

Discover the tools ABTA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ABTA Email Formats and Examples

ABTA - The Travel Association's email format typically follows standard professional structures. The most common format appears to be the first initial followed by the last name.

[first_initial][lastname]@abta.co.uk

Format

mtanzer@abta.co.uk (example for Mark Tanzer)

Example

80%

Success rate

News and media

ABTA WebsiteMarch 6, 2024

ABTA - The Travel Association responds to Spring Budget 2024

ABTA has responded to the Chancellor's Spring Budget, welcoming some measures but highlighting missed opportunities to support the travel industry, particularly concerning Air Passenger Duty and sustainable aviation fuel incentives....more

Travel WeeklyFebruary 20, 2024

ABTA - The Travel Association calls for clarity on sustainable aviation fuel mandate

ABTA has urged the UK government to provide clear details on its upcoming sustainable aviation fuel (SAF) mandate to allow the industry to plan effectively for the transition to greener flying....more

ABTA WebsiteNovember 27, 2023

ABTA - The Travel Association reveals top travel trends for 2024 and destinations to watch

ABTA released its Travel Trends Report for 2024, identifying key holiday preferences including 'treat-to-try' trips, early booking, and a focus on sustainable travel. Destinations like Albania, Extremadura in Spain, and Saxony in Germany were highlighted....more

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