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ABT Sportsline GmbH's Overview

Total employees94
HeadquartersKempten (Allgäu)
Founded1896

Abt Sportsline GmbH is a globally renowned German motorsport and automotive tuning company. Founded in 1896 by Johann Abt as a blacksmith shop, it has evolved into a premier specialist for enhancing vehicles from the Volkswagen Group, including Audi, Volkswagen, SEAT, Cupra, and Škoda. Abt Sportsline is recognized for its high-performance engine upgrades, sophisticated aerodynamic body kits, sport suspension systems, custom alloy wheels, and bespoke interior modifications. Beyond road car tuning, the company boasts a rich and successful history in motorsport, participating in prestigious series like DTM (Deutsche Tourenwagen Masters) and Formula E, often achieving championship titles and race wins. Their commitment to quality, innovation, and performance has established them as a leader in the automotive aftermarket industry.

Where is ABT Sportsline GmbH's Headquarters?

HQ Function

The Kempten headquarters serves as the central hub for all Abt Sportsline operations, including research and development, design, manufacturing and assembly of tuning components, motorsport team management, administration, sales, and marketing.

Notable Features:

The facility includes state-of-the-art workshops, engine development and testing dynamometers, a dedicated motorsport department, modern office spaces, a customer experience center, and often a showroom displaying their latest creations and historic vehicles.

Work Culture:

Abt Sportsline fosters a performance-oriented and innovative work culture, deeply rooted in its family-run heritage and passion for motorsport. Emphasis is placed on precision engineering, teamwork, and a continuous drive for improvement and excellence.

HQ Significance:

The Kempten HQ is the heart of the Abt brand, symbolizing over 125 years of automotive passion and German engineering. It's where their pioneering tuning solutions and race-winning cars are conceived and brought to life.

Values Reflected in HQ: The headquarters reflects Abt Sportsline's core values: performance, precision, innovation, family tradition, and a relentless pursuit of automotive excellence. The integration of R&D, production, and motorsport under one roof showcases their holistic approach.

Location:

Abt Sportsline GmbH supports its international operations and customer base primarily through its central headquarters in Kempten, Germany, and an extensive global network of official importers and dealers. These partners span across Europe, North America, Asia, Australia, and the Middle East, offering sales, installation, and support for Abt's tuning products. Additionally, Abt's motorsport activities, particularly in series like DTM and Formula E, give the brand significant international visibility and operational presence at race events worldwide.

Street Address:

Johann-Abt-Straße 2

City:

Kempten (Allgäu)

State/Province:

Bavaria

Country:

Germany

ABT Sportsline GmbH's Global Presence

Global Dealer Network

Address: N/A (Decentralized Network)

To provide localized sales, distribution, installation of Abt tuning parts, and customer support in key markets worldwide, ensuring accessibility of Abt products and services to a global clientele.

Buying Intent Signals for ABT Sportsline GmbH

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ABT Sportsline GmbH

As of April 2025, ABT Sportsline GmbH' leadership includes:

Hans-Jürgen Abt - CEO & Managing Partner
Thomas Biermaier - CEO ABT Sportsline (responsible for Sporting & Technical) & Team Principal ABT CUPRA Formula E Team
Harry Unflath - Head of Sales Aftermarket
Christoph Scheuring - Head of Finance and Controlling

Investors of ABT Sportsline GmbH

ABT Sportsline GmbH has been backed by several prominent investors over the years, including:

Abt Sportsline GmbH is a family-owned and operated company. The primary stakeholders are members of the Abt family.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific high-level executive changes at privately-held companies like Abt Sportsline GmbH are not always broadly publicized unless they are of major significance to the company's overall direction or motorsport activities. Routine changes may occur internally.

Departures

N/A, No major publicly announced executive departures in the last 12 months.

New Appointments:

N/A, No major publicly announced executive new appointments in the last 12 months.

Technology (Tech Stack) used by ABT Sportsline GmbH

Discover the tools ABT Sportsline GmbH uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ABT Sportsline GmbH Email Formats and Examples

While Abt Sportsline GmbH does not publicly disclose its exact email format, common patterns for German companies include [first_initial].[last_name]@[domain] or [first_name].[last_name]@[domain]. The domain is typically abt-sportsline.de or abt-sportsline.com.

[first_initial].[last_name]@abt-sportsline.de (e.g., h.abt@abt-sportsline.de)

Format

info@abt-sportsline.de

Example

70%

Success rate

News and media

ABT Sportsline Official WebsiteMay 11, 2024

Abt Sportsline GmbH news title: ABT CUPRA scores points in Berlin Formula E home races

The ABT CUPRA Formula E team secured valuable points during its home races in Berlin. Lucas di Grassi finished in the points in both races of the double-header event, showcasing the team's progress and resilience on a challenging Tempelhof circuit....more

Motor1.comApril 26, 2024

Abt Sportsline GmbH news title: Abt Audi RS7 Legacy Edition Is A 750-HP Swan Song For The V8

Abt Sportsline has unveiled the RS7-LE (Legacy Edition), a limited-edition model based on the Audi RS 7 Sportback performance. This special edition boasts 750 horsepower, aggressive aerodynamic enhancements, and is limited to just 200 units worldwide, marking a tribute to the V8 engine....more

ABT Sportsline Official WebsiteFebruary 22, 2024

Abt Sportsline GmbH news title: The new ABT XNH: Campervan based on VW Multivan now available

ABT Sportsline introduces the ABT XNH, a campervan conversion based on the Volkswagen Multivan. This new model combines everyday usability with camping features, including a pop-up roof and a modular kitchen, targeting customers seeking adventure and flexibility....more

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