HQ Function

Historically served as the global headquarters for Absolute Board Co., overseeing brand management, product design and development, international sales, and marketing strategies for Penny Skateboards and Z-Flex. Post-acquisition by Globe International, its specific functions are integrated, likely retaining a focus on brand-specific design, innovation, and marketing.

Notable Features:

Strategically located in Burleigh Heads, a vibrant surf and skate hub, reflecting the company's deep connection to board sports culture. The facility likely supported creative design processes and collaborative work.

Work Culture:

The original work culture at Absolute Board Co.'s HQ was characterized as dynamic, creative, and deeply rooted in skate culture, fostering a passionate and innovative environment. It's anticipated that Globe International will aim to preserve this brand-authentic spirit for Penny and Z-Flex within its larger structure.

HQ Significance:

The Burleigh Heads location was pivotal for establishing Penny Skateboards' unique identity, driving innovation in skateboard design, and coordinating the global marketing and distribution that led to its worldwide popularity. It remains significant for brand heritage and specialized product continuity within Globe International.

Values Reflected in HQ: The HQ's location and operational focus historically reflected Absolute Board Co.'s commitment to authenticity within skate culture, pioneering innovation in product design (like Penny's plastic skateboards), and fostering a global community spirit.

Location:

Historically, Absolute Board Co. managed global operations for its brands. Now, as part of Globe International, its brands (Penny, Z-Flex) benefit from Globe's extensive global distribution network, sales offices, and marketing capabilities across North America, Europe, Australasia, and other key markets. This supports functions like product development, supply chain management, international sales, and brand marketing worldwide.

Street Address:

1/32 Fremantle Street

City:

Burleigh Heads

State/Province:

QLD (Queensland)

Country:

Australia