Abiby is an Italian beauty-tech company founded in 2018, revolutionizing how consumers discover and experience beauty products. It offers a subscription-based service delivering curated boxes of niche and new-to-market cosmetic products, primarily in skincare, makeup, and haircare. Alongside its subscription boxes, Abiby operates an e-commerce platform where customers can purchase full-sized versions of products they've discovered or explore a wider catalog. The company focuses on personalization, trend-spotting, and providing a unique unboxing experience for beauty enthusiasts in Italy.
The Milan headquarters serves as the central operational hub for Abiby, encompassing product curation, brand partnerships, marketing, technology development, customer service, and strategic planning for the Italian market.
Likely a modern, open-plan office designed to foster collaboration, with dedicated spaces for product curation, content creation, and customer support operations. May include areas for showcasing beauty products and partner brands.
A dynamic, innovative, and fast-paced startup environment. Employees are passionate about the beauty industry, focused on delivering exceptional customer experiences, and discovering the latest trends. The culture emphasizes teamwork, agility, and data-driven decision-making.
As the primary base of operations, the Milan HQ is crucial for Abiby's mission to lead the beauty subscription market in Italy, manage its e-commerce platform, and cultivate relationships with beauty brands.
Abiby primarily focuses its operations and subscription services within Italy. While it sources products from international brands and its digital presence reaches a global audience interested in beauty, its core market and direct customer engagement are concentrated in Italy. Future expansion into other European markets could be a possibility as the company grows.
Via Copernico 38
Milano
MI
Italy
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As of April 2025, Abiby' leadership includes:
Abiby has been backed by several prominent investors over the years, including:
There have been no major public announcements regarding executive hires or exits at Abiby in the last 12 months. The founding team continues to lead the company's strategic initiatives and growth.
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Abiby likely utilizes standard professional email formats for its communications. Common patterns for companies include using the first name or a combination of first initial and last name.
[first_name]@[abiby.it] or [first_initial].[last_name]@[abiby.it]
Format
hello@abiby.it
Example
75%
Success rate
Fortune Italia • March 27, 2023
Abiby is recognized as a significant player in Italy's beauty-tech scene, emphasizing personalized customer experiences through its subscription boxes and leveraging technology to understand consumer preferences in the cosmetics market....more
Distribuzione Moderna • February 27, 2023
Celebrating its fifth anniversary, Abiby outlined its growth trajectory and future ambitions, including targeting €10 million in revenue. The company, with a team of 30, highlighted its success in the Italian beauty subscription market and plans for further development....more
Pambianco Beauty • December 13, 2022
Abiby introduced Abiby Beauty Bar, a new personalized consultation service offering customers tailored beauty advice from experts. This initiative aims to enhance its commitment to personalized beauty discovery and customer engagement....more
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