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Abiby's Overview

Total employees10
HeadquartersMilano
Founded

Abiby is an Italian beauty-tech company founded in 2018, revolutionizing how consumers discover and experience beauty products. It offers a subscription-based service delivering curated boxes of niche and new-to-market cosmetic products, primarily in skincare, makeup, and haircare. Alongside its subscription boxes, Abiby operates an e-commerce platform where customers can purchase full-sized versions of products they've discovered or explore a wider catalog. The company focuses on personalization, trend-spotting, and providing a unique unboxing experience for beauty enthusiasts in Italy.

Where is Abiby's Headquarters?

HQ Function

The Milan headquarters serves as the central operational hub for Abiby, encompassing product curation, brand partnerships, marketing, technology development, customer service, and strategic planning for the Italian market.

Notable Features:

Likely a modern, open-plan office designed to foster collaboration, with dedicated spaces for product curation, content creation, and customer support operations. May include areas for showcasing beauty products and partner brands.

Work Culture:

A dynamic, innovative, and fast-paced startup environment. Employees are passionate about the beauty industry, focused on delivering exceptional customer experiences, and discovering the latest trends. The culture emphasizes teamwork, agility, and data-driven decision-making.

HQ Significance:

As the primary base of operations, the Milan HQ is crucial for Abiby's mission to lead the beauty subscription market in Italy, manage its e-commerce platform, and cultivate relationships with beauty brands.

Values Reflected in HQ: The HQ likely reflects Abiby's values of innovation in beauty tech, customer-centricity in its service model, and a passion for discovery by being a hub for curating new and exciting beauty products.

Location:

Abiby primarily focuses its operations and subscription services within Italy. While it sources products from international brands and its digital presence reaches a global audience interested in beauty, its core market and direct customer engagement are concentrated in Italy. Future expansion into other European markets could be a possibility as the company grows.

Street Address:

Via Copernico 38

City:

Milano

State/Province:

MI

Country:

Italy

Abiby's Global Presence

Buying Intent Signals for Abiby

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Abiby

As of April 2025, Abiby' leadership includes:

Mario Parteli - Co-founder & CEO
Luca Della Croce - Co-founder & CPO (Chief Product Officer)
Angelo Bonicelli - Co-founder & CBDO (Chief Business Development Officer)

Investors of Abiby

Abiby has been backed by several prominent investors over the years, including:

P101 SGR
Italian Angels for Growth (IAG)
Club degli Investitori
Seven Investments
Gellify
Doorway

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major public announcements regarding executive hires or exits at Abiby in the last 12 months. The founding team continues to lead the company's strategic initiatives and growth.

Technology (Tech Stack) used by Abiby

Discover the tools Abiby uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Abiby Email Formats and Examples

Abiby likely utilizes standard professional email formats for its communications. Common patterns for companies include using the first name or a combination of first initial and last name.

[first_name]@[abiby.it] or [first_initial].[last_name]@[abiby.it]

Format

hello@abiby.it

Example

75%

Success rate

News and media

Fortune ItaliaMarch 27, 2023

Abiby, the beauty-tech company that brings personalized consultancy to the world of cosmetics

Abiby is recognized as a significant player in Italy's beauty-tech scene, emphasizing personalized customer experiences through its subscription boxes and leveraging technology to understand consumer preferences in the cosmetics market....more

Distribuzione ModernaFebruary 27, 2023

Abiby celebrates 5 years and aims for 10 million in turnover

Celebrating its fifth anniversary, Abiby outlined its growth trajectory and future ambitions, including targeting €10 million in revenue. The company, with a team of 30, highlighted its success in the Italian beauty subscription market and plans for further development....more

Pambianco BeautyDecember 13, 2022

Abiby launches the new Abiby Beauty Bar service

Abiby introduced Abiby Beauty Bar, a new personalized consultation service offering customers tailored beauty advice from experts. This initiative aims to enhance its commitment to personalized beauty discovery and customer engagement....more

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