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Abenity's Overview

Total employees14
HeadquartersFranklin
Founded2006

AbenityPerks is a well-known name in the employee benefits sector, specializing in providing comprehensive employee perks and discount programs. Their platform traditionally offered a wide array of exclusive deals and savings on various products and services, aimed at boosting employee engagement, retention, and overall satisfaction for client corporations, associations, and employer groups. AbenityPerks focused on delivering a customizable and branded perks solution tailored to organizational needs. The company and its services are now integrated into Enrichly, a broader employee engagement platform, continuing its mission to enhance workplace culture through valuable benefits.

Where is Abenity's Headquarters?

HQ Function

Served as the primary operational, sales, and technology development hub for Abenity's employee perks platform. This Franklin office continues to be a key location for Enrichly's perks division.

Notable Features:

Located in the Meridian Cool Springs business park, offering modern office amenities within a well-established commercial area. Specific architectural details are not widely publicized.

Work Culture:

Historically, Abenity fostered an energetic, customer-centric, and innovative work environment, focused on delivering value through its perks programs. As part of Enrichly, this culture is integrated into Enrichly's broader emphasis on collaboration, employee well-being, and impactful solutions.

HQ Significance:

This office was central to Abenity's development and scaling of its popular perks platform, establishing its reputation in the employee benefits industry before its acquisition.

Values Reflected in HQ: The choice of a professional and accessible office space historically reflected Abenity's commitment to operational excellence, client service, and technological innovation. Now, as part of Enrichly, it contributes to a larger mission of enriching the employee experience.

Location:

AbenityPerks primarily served clients across North America, particularly in the United States and Canada, with its web-based platform being accessible globally to employees of client organizations. As part of Enrichly, the scope of services and global reach is determined by Enrichly's broader international strategy and capabilities, potentially offering perks and benefits to a wider international audience depending on regional applicability.

Street Address:

2550 Meridian Blvd, Suite 200

City:

Franklin

State/Province:

TN

Country:

USA

Abenity's Global Presence

Baltimore, MD, USA

Address: 100 International Drive, 23rd Floor, Baltimore, MD 21202

Supports Enrichly's national operations and client base, housing various corporate functions.

Buying Intent Signals for Abenity

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Abenity

As of April 2025, Abenity' leadership includes:

Siddharth Sheth - CEO, Enrichly (Parent Company)
Brian Roland - SVP, Perks and Offers at Enrichly (Founder of Abenity)
Mark Debner - Chief Revenue Officer, Enrichly

Investors of Abenity

Abenity has been backed by several prominent investors over the years, including:

Historically privately held or bootstrapped prior to acquisition.
Bain Capital (via Banyan/Enrichly)
Parthenon Capital (via Banyan/Enrichly)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding executive hires or exits specifically for the AbenityPerks product line within Enrichly have been identified in the last 12 months. Leadership transitions, if any, would typically be at the broader Enrichly company level. Key personnel like Abenity's founder, Brian Roland, remain in significant roles within Enrichly.

Technology (Tech Stack) used by Abenity

Discover the tools Abenity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Abenity Email Formats and Examples

Historically, AbenityPerks likely used common corporate email structures. For instance, formats such as [first_initial][last]@abenity.com (e.g., jdoe@abenity.com) or [first].[last]@abenity.com (e.g., jane.doe@abenity.com) were probable. Following its integration into Enrichly, current business communications and email addresses for personnel would be under the @enrichly.com domain.

[first_initial][last]@abenity.com (Likely historical format)

Format

jdoe@abenity.com (example of historical format)

Example

20 (This is a historical domain; deliverability is likely low as current operations use @enrichly.com)%

Success rate

News and media

GlobeNewswireJanuary 18, 2024

Banyan (AbenityPerks's Parent) Launches Enrichly, an Employee Engagement Platform

Banyan, the company whose acquisitions led to the formation of Enrichly (which now includes AbenityPerks's services), announced the official launch of Enrichly. This new platform is designed to provide comprehensive employee engagement solutions, integrating perks, recognition, and communication tools for the modern workforce....more

Enrichly BlogMarch 26, 2024

Enrichly Emphasizes Strategic Employee Financial Wellness Benefits

Enrichly, the platform now housing AbenityPerks's offerings, published content highlighting the critical role of employee financial wellness benefits. This underscores the continued importance of perks and discount programs, a core aspect of Abenity's historical mission, in contemporary employee engagement and support strategies....more

PRWebOctober 05, 2022

S Loyalty Announces Acquisition of Abenity

S Loyalty, a customer loyalty and engagement solutions provider, announced its acquisition of Abenity, a prominent provider of employee perks and member discount programs. This strategic move aimed to enhance S Loyalty's offerings in the engagement space. S Loyalty and Abenity subsequently became part of Banyan, which later launched the Enrichly platform....more

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