Abdul Samad Al Qurashi (ASQ) is a prestigious Saudi Arabian family-owned company specializing in perfumery, oud, incense, and personal care products. Founded in 1932, it has grown from a small shop in Makkah to a globally recognized brand with a rich heritage in crafting authentic Arabian fragrances. The company is known for its mastery in blending traditional scents with modern perfumery techniques, sourcing high-quality raw materials like rare ouds, amber, musk, and Taif rose. ASQ operates a vast network of retail stores across the Middle East, Europe, and Asia, offering a luxurious and culturally rich olfactory experience to its discerning clientele.
The Makkah headquarters serves as the central hub for global operations, including strategic planning, product development, traditional perfume creation, quality control, and administrative functions. It's the heart of the brand's heritage.
The headquarters likely incorporates traditional Arabian architectural elements alongside modern facilities for perfume creation, R&D labs, and corporate offices. It may house archives of historical perfume formulas and rare ingredients.
The work culture is deeply influenced by family values, emphasizing tradition, craftsmanship, quality, and a passion for perfumery. There's a strong sense of heritage and dedication to preserving the art of Arabian scent making.
The Makkah headquarters is highly significant as it's the birthplace of the brand and symbolizes its connection to Arabian culture and the historical incense and perfume trade routes. It reinforces the authenticity and legacy of Abdul Samad Al Qurashi.
Abdul Samad Al Qurashi maintains a significant global presence, primarily anchored by its extensive network of retail boutiques in over 20 countries. Key functions supported globally include raw material sourcing, perfume manufacturing (primarily in Saudi Arabia but with global quality standards), international marketing and branding, retail operations, e-commerce fulfillment, and customer relationship management. Their presence is strongest in the Middle East (Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman), with strategic expansions into Europe (UK, France, Spain), Asia (Malaysia, Indonesia), and select locations in Africa and potentially North America.
Al Hindawiyyah District (Note: Specific corporate HQ street address may not be publicly listed, retail locations are more prominent)
Makkah
Makkah Province
Saudi Arabia
Address: Various retail locations and potentially a regional administrative office in a major business district. (e.g., The Dubai Mall for retail, business district for office)
To capitalize on Dubai's status as a global shopping and tourism destination, managing a significant retail presence and coordinating regional business development.
Address: Numerous retail outlets and likely significant administrative/logistics facilities. (e.g., Red Sea Mall for retail, industrial/commercial area for logistics)
To serve the large domestic market in Jeddah and the Western Province of Saudi Arabia, managing sales, distribution, and customer relations.
Address: Flagship stores in prominent locations like Knightsbridge or Oxford Street, with associated local management. (e.g., 364 Oxford St, London W1C 1JW, UK)
To establish and grow the brand's presence in the European luxury market, reaching both local customers and international visitors.
Address: Flagship store in a prestigious shopping area. (e.g., 66 Av. des Champs-Élysées, 75008 Paris, France)
To tap into the sophisticated Parisian market and further solidify ASQ's position as an international luxury perfumery brand.
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As of April 2025, Abdul Samad Al Qurashi' leadership includes:
Abdul Samad Al Qurashi has been backed by several prominent investors over the years, including:
As a private, family-run business, Abdul Samad Al Qurashi does not frequently publicize executive-level changes unless they are part of major strategic announcements or succession plans. Public information on specific hires or exits within the last 12 months is generally not available. Leadership tends to be stable and composed of family members.
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Abdul Samad Al Qurashi likely uses common corporate email formats. Given their domain 'asqgrp.com' (Abdul Samad Al Qurashi Group), typical patterns would involve combinations of first name, last name, and initials.
[first_initial][last]@asqgrp.com (e.g., jsmith@asqgrp.com) or [first].[last]@asqgrp.com (e.g., john.smith@asqgrp.com)
Format
m.alqurashi@asqgrp.com
Example
70%
Success rate
Arab News • May 15, 2024
Abdul Samad Al-Qurashi launched the 'Spiritual Scents' initiative for Hajj and Umrah pilgrims, offering aromatic experiences to enhance their spiritual journey in Makkah and Madinah. This involves distributing perfumes and incenses at key locations and reflects the company's deep ties to Islamic heritage....more
Zawya • February 29, 2024
Abdul Samad Al Qurashi participated in the Scent Fair in Riyadh, showcasing its luxurious perfumes and incenses. The event highlighted their commitment to olfactory excellence and engagement with fragrance enthusiasts in Saudi Arabia....more
Saudi Gazette • November 10, 2023
Abdul Samad Al Qurashi opened a new flagship store in the historic Al-Balad district of Jeddah, further expanding its retail footprint in Saudi Arabia and emphasizing its connection to cultural heritage sites....more
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