AB Tasty
AB Tasty's Overview
AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management solutions. They empower brands to build better user experiences and unlock new levels of growth by allowing marketing, product, and tech teams to easily run A/B tests, manage features, and personalize customer journeys. Their platform helps businesses make data-driven decisions to optimize conversions and enhance digital engagement across web and mobile platforms.
Where is AB Tasty's Headquarters?
HQ Function
Serves as the central hub for global operations, strategic decision-making, product development leadership, and corporate functions.
Notable Features:
Modern office facilities designed to foster collaboration, creativity, and innovation among its diverse teams.
Work Culture:
A dynamic, fast-paced, and innovative environment that encourages teamwork, data-driven approaches, continuous learning, and a strong focus on customer success and product excellence.
HQ Significance:
Its Paris headquarters anchors AB Tasty in a key European tech ecosystem, facilitating access to top talent and supporting its international growth and R&D initiatives.
Values Reflected in HQ: The headquarters' environment likely reflects AB Tasty's core values of innovation, agility, collaboration, customer-centricity, and transparency.
Location:
AB Tasty operates globally with offices and teams strategically positioned across North America, Europe, and the Asia-Pacific region. This widespread presence enables them to provide localized sales, customer success, technical support, and strategic partnership management to a diverse international client base, ensuring tailored solutions and expert support for different market needs and languages.
Street Address:
17 Rue de Châteaudun
City:
Paris
State/Province:
Île-de-France
Country:
France
AB Tasty's Global Presence
New York, NY, USA
Address: 115 Broadway, Floor 5, New York, NY 10006
To serve and expand AB Tasty's presence in the large and dynamic North American digital experience market, supporting a wide range of industries.
London, UK
Address: WeWork, 70 Wilson Street, London, EC2A 2DB
Strengthening AB Tasty's foothold in the UKI market, a significant region for digital innovation and e-commerce.
Berlin, Germany
Address: WeWork, Stresemannstraße 123, 10963 Berlin
Catering to the growing demand for conversion rate optimization and personalization solutions in German-speaking Europe.
Singapore, Singapore
Address: WeWork, 22 Cross Street, #02-01, Singapore 048421
Expanding AB Tasty's reach and supporting clients in the rapidly growing APAC digital landscape, adapting solutions for local market needs.
Sydney, NSW, Australia
Address: Level 3, 100 Harris Street, Pyrmont, NSW 2009
Catering to the growing demand for A/B testing, personalization, and feature management solutions in the ANZ region.
Buying Intent Signals for AB Tasty
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AB Tasty
As of April 2025, AB Tasty' leadership includes:
Investors of AB Tasty
AB Tasty has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, AB Tasty's core C-level executive team has remained stable over the past 12 months (approx. mid-2023 to mid-2024), with no major new C-level hires or departures widely announced during this specific period. This suggests continuity in strategic leadership. Key appointments like CRO Marylin Montoya (April 2023) and CMO Marion Aubert (January 2023) were made just prior to this window, strengthening the leadership team for ongoing growth.
Technology (Tech Stack) used by AB Tasty
Discover the tools AB Tasty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AB Tasty Email Formats and Examples
AB Tasty primarily utilizes a common professional email format. Understanding this can be helpful for reaching out to their team members. The most frequently observed format is the first initial followed by the last name.
flast@abtasty.com
Format
jdoe@abtasty.com
Example
85%
Success rate
News and media
MarTech Series • May 7, 2024
AB Tasty Unveils Emotion AI, A First-of-its-Kind Capability To Decipher Customer Emotions
AB Tasty announced the launch of Emotion AI, a new feature integrated into its platform that uses AI to analyze user session replays and identify moments of customer joy or frustration, providing deeper insights into user experience....more
PR Newswire • February 27, 2024
AB Tasty Named Leader in G2 Spring 2024 Grid® Reports for A/B Testing and Personalization
AB Tasty was recognized as a Leader in G2's Spring 2024 Grid® Reports for both A/B Testing and Personalization software categories, based on high customer satisfaction scores and market presence....more
AB Tasty Blog • December 5, 2023
AB Tasty and Econsultancy Release Report on Experimentation Maturity
AB Tasty, in partnership with Econsultancy, released a comprehensive report detailing the state of experimentation maturity among businesses, highlighting trends, challenges, and best practices in creating data-driven cultures....more
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