AB Tasty is a global leader in feature management, experimentation, and personalization solutions. They empower brands to build better user experiences and unlock new levels of performance, faster. Using their AI-powered, server-side, and client-side solutions, marketing, product, and tech teams can easily run A/B tests, manage features, and personalize user journeys to optimize conversions, engagement, and revenue on all their digital assets.
Serves as the global headquarters, driving company strategy, product innovation, engineering, marketing, and central administrative operations.
Located in the 9th arrondissement, a vibrant business district. The office is designed to be a modern and collaborative workspace fostering innovation.
AB Tasty's Paris HQ fosters a dynamic, innovative, and international work culture, with a strong emphasis on data-driven decision-making, agile methodologies, and customer success.
The Paris headquarters is central to AB Tasty's French origins and its expansion as a leading European technology company in the digital experience optimization market.
AB Tasty maintains a significant global presence with strategically located offices in North America (New York), Europe (Paris, London, Berlin, Madrid), and Asia-Pacific (Singapore, Sydney). This network allows them to provide localized sales, support, and customer success to a diverse international clientele. Their platform and services are utilized by companies worldwide to enhance digital user experiences across various industries.
17 Rue de Châteaudun
Paris
Île-de-France
France
Address: 115 Broadway, Floor 5, New York, NY 10006, USA
To drive growth and provide localized support for AB Tasty's expanding client base in the Americas.
Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom
To strengthen AB Tasty's presence in the UKI market and cater to the specific needs of regional clients.
Address: Kemperplatz 1 (Sony Center), 10785 Berlin, Germany
To expand market share and serve as a strategic base for operations in Central Europe.
Address: Paseo de la Castellana 77, Planta 5 (WeWork), 28046 Madrid, Spain
To cater to the growing demand for digital optimization tools in Southern Europe.
Address: WeWork, 22 Cross Street, #02-01, Singapore 048421
To spearhead AB Tasty's expansion and support clients across key markets in Asia and Oceania.
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As of April 2025, AB Consulting' leadership includes:
AB Consulting has been backed by several prominent investors over the years, including:
AB Tasty has maintained a relatively stable core C-suite executive team over the last 12 months, with no major publicly announced hires or departures at this level. The company's leadership appears focused on continued product development and international growth.
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AB Tasty commonly uses standard corporate email formats. Based on observed patterns, the most frequent formats include [first_initial][last]@abtasty.com and [first]@abtasty.com.
flast@abtasty.com (e.g., jdoe@abtasty.com) or first@abtasty.com (e.g., jane@abtasty.com)
Format
adoe@abtasty.com
Example
75%
Success rate
AB Tasty Blog • March 26, 2024
AB Tasty announced its recognition as a Leader in multiple categories in G2's Spring 2024 Grid Reports, including A/B Testing, Personalization, E-commerce Personalization, and Feature Management. This highlights strong customer satisfaction and market presence....more
AB Tasty Blog • March 19, 2024
AB Tasty was recognized in the Gartner Magic Quadrant for Personalization Engines for the fourth year in a row, underscoring its capabilities and vision in the personalization space....more
AB Tasty Blog • September 13, 2023
AB Tasty launched EmotionAI™, a new capability leveraging AI to analyze visitor emotions and engagement patterns for deeper insights and more effective personalization strategies....more
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