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AAVRANI's Overview

Total employees10
HeadquartersNew York
Founded2018

AAVRANI is a critically acclaimed, Indian-inspired luxury beauty company that translates ancient, all-natural skincare rituals from India into effective, modern-day treatments. Founded by Rooshy Roy, the brand is built on the philosophy of bridging the gap between traditional Indian beauty practices and scientifically-backed formulations. AAVRANI aims to empower individuals through intentional beauty routines, offering products that are both indulgent and efficacious, while celebrating cultural heritage and promoting holistic well-being.

Where is AAVRANI's Headquarters?

HQ Function

Serves as the central hub for brand strategy, product development, marketing, sales, operations, and customer engagement for the AAVRANI brand.

Notable Features:

As a digitally native brand with a focus on e-commerce, specific architectural details of their office are not a public focus; functionality, a collaborative environment, and brand alignment are likely prioritized.

Work Culture:

AAVRANI's work culture is likely dynamic, innovative, and collaborative, reflecting its startup ethos and beauty industry focus. There's a strong emphasis on cultural authenticity, wellness, and empowering employees to contribute to the brand's mission of sharing Indian beauty wisdom.

HQ Significance:

The New York headquarters positions AAVRANI at the crossroads of global beauty, fashion, and business, facilitating talent acquisition, industry partnerships, media relations, and brand visibility in a key market.

Values Reflected in HQ: The choice of New York likely reflects ambition, access to diverse talent, and a connection to the global beauty and business landscape. The internal culture would emphasize the brand's core values of authenticity, intentionality, efficacy, and cultural celebration.

Location:

AAVRANI primarily serves customers in the United States through its e-commerce platform (aavrani.com) and select retail partners like Sephora. While its inspiration and ingredients draw from global (specifically Indian) traditions, its primary operational and market focus is currently North America. The brand offers international shipping to select countries, indicating an expanding global customer base.

Street Address:

Specific street address not publicly disclosed

City:

New York

State/Province:

NY

Country:

USA

AAVRANI's Global Presence

No other major publicly listed office locations

Address: N/A

The company's current scale and business model (e-commerce focused) do not necessitate a wide network of physical regional offices.

Buying Intent Signals for AAVRANI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AAVRANI

As of April 2025, AAVRANI' leadership includes:

Rooshy Roy - Founder & CEO
Justin Silver - Co-Founder

Investors of AAVRANI

AAVRANI has been backed by several prominent investors over the years, including:

Robinson Capital
S CAP
Debut Capital
The Unofficial Syndicate
CoveyClub
Brown Girl Jane
James Charles (individual)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major public announcements regarding high-level executive hires or departures at AAVRANI have been identified in the last 12 months. The founding team continues to lead the company's growth and strategic direction.

Technology (Tech Stack) used by AAVRANI

Discover the tools AAVRANI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AAVRANI Email Formats and Examples

While AAVRANI's official email format structure isn't publicly published, companies of its size and nature often use common patterns. A likely format would involve the first name or first initial and last name.

[first]@aavrani.com

Format

rooshy@aavrani.com

Example

70%

Success rate

News and media

Beauty IndependentFebruary 20, 2023

AAVRANI Closes $7 Million Series A Funding Round To Expand Its Ayurvedic Beauty Brand

AAVRANI, the beauty brand rooted in Indian rituals, has successfully raised $7 million in a Series A funding round. The investment, led by Robinson Capital with participation from existing investor S CAP and influencer James Charles, will be used to fuel product development, team expansion, retail growth, and marketing efforts....more

Global Cosmetic IndustryFebruary 21, 2023

Aavrani Closes $7M Series A Funding Round

Aavrani has closed a $7 million Series A funding round led by Robinson Capital, with participation from existing investor S CAP and influencer James Charles. The funds will reportedly be used for product innovation, team growth and marketing initiatives....more

ForbesOctober 12, 2021

Inspired By Her Grandmother’s Indian Beauty Rituals, This Founder Raised $2 Million For AAVRANI

AAVRANI, a beauty brand founded by Rooshy Roy drawing on traditional Indian beauty recipes, secured $2 million in a seed funding round. The round was led by S CAP and included participation from The Unofficial Syndicate. The capital was intended for product line expansion and growing its direct-to-consumer business....more

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