AAVRANI is a critically acclaimed, Indian-inspired luxury beauty company that translates ancient, all-natural skincare rituals from India into effective, modern-day treatments. Founded by Rooshy Roy, the brand is built on the philosophy of bridging the gap between traditional Indian beauty practices and scientifically-backed formulations. AAVRANI aims to empower individuals through intentional beauty routines, offering products that are both indulgent and efficacious, while celebrating cultural heritage and promoting holistic well-being.
Serves as the central hub for brand strategy, product development, marketing, sales, operations, and customer engagement for the AAVRANI brand.
As a digitally native brand with a focus on e-commerce, specific architectural details of their office are not a public focus; functionality, a collaborative environment, and brand alignment are likely prioritized.
AAVRANI's work culture is likely dynamic, innovative, and collaborative, reflecting its startup ethos and beauty industry focus. There's a strong emphasis on cultural authenticity, wellness, and empowering employees to contribute to the brand's mission of sharing Indian beauty wisdom.
The New York headquarters positions AAVRANI at the crossroads of global beauty, fashion, and business, facilitating talent acquisition, industry partnerships, media relations, and brand visibility in a key market.
AAVRANI primarily serves customers in the United States through its e-commerce platform (aavrani.com) and select retail partners like Sephora. While its inspiration and ingredients draw from global (specifically Indian) traditions, its primary operational and market focus is currently North America. The brand offers international shipping to select countries, indicating an expanding global customer base.
Specific street address not publicly disclosed
New York
NY
USA
Address: N/A
The company's current scale and business model (e-commerce focused) do not necessitate a wide network of physical regional offices.
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As of April 2025, AAVRANI' leadership includes:
AAVRANI has been backed by several prominent investors over the years, including:
No major public announcements regarding high-level executive hires or departures at AAVRANI have been identified in the last 12 months. The founding team continues to lead the company's growth and strategic direction.
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While AAVRANI's official email format structure isn't publicly published, companies of its size and nature often use common patterns. A likely format would involve the first name or first initial and last name.
[first]@aavrani.com
Format
rooshy@aavrani.com
Example
70%
Success rate
Beauty Independent • February 20, 2023
AAVRANI, the beauty brand rooted in Indian rituals, has successfully raised $7 million in a Series A funding round. The investment, led by Robinson Capital with participation from existing investor S CAP and influencer James Charles, will be used to fuel product development, team expansion, retail growth, and marketing efforts....more
Global Cosmetic Industry • February 21, 2023
Aavrani has closed a $7 million Series A funding round led by Robinson Capital, with participation from existing investor S CAP and influencer James Charles. The funds will reportedly be used for product innovation, team growth and marketing initiatives....more
Forbes • October 12, 2021
AAVRANI, a beauty brand founded by Rooshy Roy drawing on traditional Indian beauty recipes, secured $2 million in a seed funding round. The round was led by S CAP and included participation from The Unofficial Syndicate. The capital was intended for product line expansion and growing its direct-to-consumer business....more
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