HQ Function

Serves as the central hub for brand strategy, product development, marketing, sales, operations, and customer engagement for the AAVRANI brand.

Notable Features:

As a digitally native brand with a focus on e-commerce, specific architectural details of their office are not a public focus; functionality, a collaborative environment, and brand alignment are likely prioritized.

Work Culture:

AAVRANI's work culture is likely dynamic, innovative, and collaborative, reflecting its startup ethos and beauty industry focus. There's a strong emphasis on cultural authenticity, wellness, and empowering employees to contribute to the brand's mission of sharing Indian beauty wisdom.

HQ Significance:

The New York headquarters positions AAVRANI at the crossroads of global beauty, fashion, and business, facilitating talent acquisition, industry partnerships, media relations, and brand visibility in a key market.

Values Reflected in HQ: The choice of New York likely reflects ambition, access to diverse talent, and a connection to the global beauty and business landscape. The internal culture would emphasize the brand's core values of authenticity, intentionality, efficacy, and cultural celebration.

Location:

AAVRANI primarily serves customers in the United States through its e-commerce platform (aavrani.com) and select retail partners like Sephora. While its inspiration and ingredients draw from global (specifically Indian) traditions, its primary operational and market focus is currently North America. The brand offers international shipping to select countries, indicating an expanding global customer base.

Street Address:

Specific street address not publicly disclosed

City:

New York

State/Province:

NY

Country:

USA