Aarikka Oy is a Finnish design company founded in 1954 by Kaija Aarikka and her husband, Erkki Ruokonen. It is iconic for its distinctive designs, primarily featuring wooden beads, clear forms, and a touch of whimsy. Aarikka's product portfolio includes jewelry (especially wooden necklaces and earrings), home decoration items (like the famous wooden 'Pässi' ram figures, elves, and mobiles), and giftware. The brand emphasizes Finnish craftsmanship, high-quality natural materials (especially Finnish wood like pine and birch), sustainability, and a joyful, timeless aesthetic. Since 2017, Aarikka Oy has been part of Martinex Oy, a Finnish family-owned group.
Central administration, design development, marketing, and sales operations. Integration with parent company Martinex Oy for logistics and broader group strategy.
Located within the Martinex Group's modern facilities, likely incorporating design studios and showrooms reflecting Aarikka's unique aesthetic. Focus on efficient operations and brand management.
As part of Martinex, the culture likely blends Aarikka's creative design heritage with Martinex's family-company values and focus on quality consumer goods. Emphasis on Finnish design principles, collaboration, and craftsmanship.
The operational heart of Aarikka, ensuring the continuation of its design legacy while benefiting from the resources and expertise of the Martinex Group. Key for brand strategy and product development.
Aarikka Oy's primary market is Finland, where it operates its own retail stores and has a strong brand presence. Internationally, Aarikka products are available through a network of distributors and resellers in various countries, including other parts of Europe, Japan, and North America. The company also runs an international e-commerce store, making its distinct Finnish designs accessible to a global audience. Global functions are supported primarily from Finland, focusing on export, brand partnerships, and online sales.
Kuninkaanväylä 37 (Martinex Oy)
Raisio
Varsinais-Suomi (Southwest Finland)
Finland
Address: Pohjoisesplanadi 27, 00100 Helsinki
Serves as a prime retail location in Helsinki's main shopping district, attracting both locals and tourists, and acting as a strong brand ambassador.
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As of April 2025, Aarikka Oy' leadership includes:
Aarikka Oy has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits specifically for Aarikka Oy have been identified in the immediate last 12 months. Anu Vauhkonen's appointment as CEO was in August 2021. Leadership within the parent company, Martinex Oy, remains stable.
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While Aarikka Oy does not publicly list its email format, common formats for Finnish companies, especially those part of a larger group like Martinex, often follow patterns like firstname.lastname@company.com. For Aarikka, this would likely be @aarikka.com or possibly @martinex.fi for group-level functions.
firstname.lastname@aarikka.com
Format
esimerkki.henkilo@aarikka.com
Example
70%
Success rate
aarikka.com • August 23, 2023
Aarikka and Novita, two iconic Finnish brands, have launched a collaborative collection. This partnership combines Aarikka's beloved wooden beads with Novita's high-quality yarns, offering DIY kits for unique accessories and home decor items. The collection celebrates Finnish design, craftsmanship, and the joy of creation....more
martinex.fi • May 10, 2023
Martinex Group, the parent company of Aarikka Oy, reported strong financial results for 2022 with net sales of EUR 22.0 million and excellent profitability. This positive performance supports the continued development and growth of its brands, including Aarikka....more
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