A2X
A2X's Overview
A2X is a leading software solution designed to automate accounting for ecommerce businesses. It seamlessly integrates with major platforms like Amazon, Shopify, eBay, Etsy, and Walmart, and accounting systems such as Xero, QuickBooks, and Sage. A2X ensures accurate financial reporting by precisely calculating sales, fees, costs of goods sold, and taxes, reconciling payouts to sales data. This helps ecommerce sellers save significant time, reduce errors, and gain clear visibility into their financial performance, enabling better decision-making and scalable growth. In January 2024, A2X was acquired by Cin7.
Where is A2X's Headquarters?
HQ Function
Core leadership, product strategy, software engineering, and global operational oversight. Serves as the formal registered office and a potential hub for New Zealand-based team members.
Notable Features:
The listed address is within the GridAKL / Wynyard Quarter innovation precinct, known for its modern facilities and collaborative tech environment. This area features redeveloped heritage buildings and new constructions fostering innovation.
Work Culture:
A2X champions a remote-first work culture, emphasizing flexibility, autonomy, and results-driven collaboration across its global team. Any physical office presence supports this by providing optional collaborative spaces.
HQ Significance:
Auckland is New Zealand's largest city and primary economic/tech hub, offering access to talent and a supportive ecosystem for a global SaaS company. It provides a strategic base for operations in the Asia-Pacific region.
Values Reflected in HQ: The choice of a dynamic tech precinct (even if primarily for registration and minimal physical footprint due to remote-first policy) reflects values like innovation, modernity, and connection to the tech community.
Location:
A2X operates predominantly as a remote-first company with a distributed team spread across various countries, including New Zealand, Australia, North America, Europe, and Asia. This global workforce allows A2X to effectively develop its product, market its services, and support its diverse customer base worldwide across different time zones. Key functions supported globally include software development, product management, marketing, sales, customer success, and technical support.
Street Address:
101 Pakenham Street West
City:
Auckland
State/Province:
Auckland
Country:
New Zealand
A2X's Global Presence
Buying Intent Signals for A2X
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of A2X
As of April 2025, A2X' leadership includes:
Investors of A2X
A2X has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
A2X was acquired by Cin7 in January 2024, with its co-founding leadership team remaining. In the preceding year, there was one notable executive departure. No major new executive appointments to A2X itself (distinct from Cin7 leadership) have been publicly announced post-acquisition.
Departures
Technology (Tech Stack) used by A2X
Discover the tools A2X uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
A2X Email Formats and Examples
A2X uses the `a2xaccounting.com` domain for its email communications. While specific formats can vary, common structures for companies like A2X include using the first name, or a combination of first name and last initial or full last name.
Common patterns include `[first]@a2xaccounting.com` or `[first].[last]@a2xaccounting.com`.
Format
example: `paul@a2xaccounting.com` or `kerry.a@a2xaccounting.com`
Example
70%
Success rate
News and media
Business Wire • January 17, 2024
Cin7 Acquires A2X to Automate Accounting for Product Sellers
Cin7, a leader in cloud-based inventory and order management software, announced its acquisition of A2X, a premier automated ecommerce accounting solution. This strategic move aims to provide product sellers with a comprehensive, integrated system for managing inventory and financials seamlessly....more
A2X Blog • December 7, 2023
A2X Expands Platform Support with TikTok Shop Integration
A2X announced the expansion of its ecommerce platform integrations to include TikTok Shop. This allows sellers on TikTok Shop to automate their accounting, reconcile payouts, and ensure accurate financial reporting, extending A2X's support for major ecommerce channels....more
A2X Website • November 15, 2023
A2X Named Xero App Partner of the Year - NZ
A2X was awarded the Xero New Zealand App Partner of the Year for 2023. This recognition highlights A2X's excellence in providing valuable accounting automation solutions for businesses using the Xero platform....more
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