A1 Srbija d.o.o. is a prominent telecommunications company in Serbia, offering a wide array of services including mobile and fixed telephony, high-speed internet, digital television (IPTV), and comprehensive ICT solutions for both residential and business clients. Originating as Vip mobile in 2006, the company underwent a strategic rebranding to A1 Srbija in April 2021, aligning itself with its parent, the A1 Telekom Austria Group. A1 Srbija is deeply committed to driving digital transformation within the country, focusing on innovation, superior network quality, and enhancing customer experience. The company makes significant investments in its network infrastructure, including the expansion of its fiber-optic network and preparing for 5G technology, to cater to the evolving digital demands of the Serbian market.
The headquarters in New Belgrade serves as the primary administrative, strategic, and operational center for A1 Srbija. It houses key departments including executive management, technology and IT, finance, marketing, sales, human resources, and corporate communications.
Located in a modern business district of New Belgrade, the headquarters is housed in a contemporary office building designed to support a dynamic and collaborative work environment. It is equipped with modern facilities to support its operations.
A1 Srbija fosters a work culture centered around digitalization, innovation, and customer-centricity. It emphasizes employee development, teamwork, and agility. The company is often recognized as a desirable employer, promoting diversity and a supportive work environment.
The headquarters is pivotal for A1 Srbija's operations, acting as the command center for its national network, service development, strategic planning, and brand representation in Serbia. It plays a key role in the company's contribution to Serbia's digital ecosystem.
A1 Srbija d.o.o. is a key operational unit of the A1 Telekom Austria Group, a leading provider of digital services and communications solutions in Central and Eastern Europe. The A1 Group operates in seven countries: Austria, Bulgaria, Croatia, Belarus, Slovenia, North Macedonia, and Serbia. While A1 Srbija's operations are concentrated on the Serbian market, it leverages the Group's international scale, expertise in new technologies, shared innovation platforms, and strategic purchasing power. This international backing allows A1 Srbija to benefit from group-wide synergies in areas like network development, digital service creation, and procurement, enhancing its ability to offer advanced and competitive solutions in Serbia.
Milutina Milankovića 1ž
Novi Beograd
Belgrade
Serbia
Address: Multiple retail stores and service points across various cities in Serbia.
To ensure widespread customer access to A1 services, sales, and support, and to efficiently manage and maintain its telecommunications infrastructure across all regions of Serbia.
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As of April 2025, A1 Srbija d.o.o.' leadership includes:
A1 Srbija d.o.o. has been backed by several prominent investors over the years, including:
In the past 12 months, A1 Srbija d.o.o. announced a key appointment to its senior finance leadership. The executive team has otherwise demonstrated stability, ensuring continuity in the company's strategic initiatives.
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A1 Srbija d.o.o. primarily utilizes a standard corporate email format that combines an employee's first name and last name, followed by the company's domain. This is a common pattern for professional communication within the A1 Group.
firstname.lastname@a1.rs
Format
petar.petrovic@a1.rs
Example
90%
Success rate
pcpress.rs • May 16, 2024
A1 Serbia announced a significant expansion of its fiber optic network, with plans to cover more than 10 cities across Serbia. This initiative aims to provide ultra-fast internet services to an increased number of households and businesses, reinforcing A1's commitment to enhancing digital infrastructure in the country....more
ekapija.com • April 24, 2024
For the fifth year in a row, A1 Srbija has been recognized as the most desirable employer in the telecommunications sector in Serbia, according to the 'TalentX' research conducted by The Employer Branding Agency. This award highlights the company's efforts in creating an attractive and supportive work environment....more
serbianmonitor.com • October 19, 2023
A1 Serbia introduced A1 Net Protect, a new security service designed to safeguard its mobile and internet subscribers from various online threats, including viruses, malware, and phishing attacks. The service aims to provide a safer online experience for all A1 users....more
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