HQ Function

Serves as the central design studio, creative hub, and primary operational base for brand management, marketing, and global strategy.

Notable Features:

Likely a minimalist and inspiring space reflecting the brand's avant-garde aesthetic, fostering creativity and design innovation.

Work Culture:

A dynamic, creative, and collaborative environment, typical of a high-fashion design house, with a strong focus on artistic expression and meticulous attention to detail.

HQ Significance:

The heart of A-W-A-K-E MODE's creative vision, where all collections are conceptualized and brought to life under the direction of Natalia Alaverdian.

Values Reflected in HQ: Artistry, innovation, craftsmanship, and a forward-thinking approach to fashion are embodied in its operational hub.

Location:

A-W-A-K-E MODE supports its global operations primarily from its London headquarters. Its presence is extended through a network of prestigious international stockists and department stores across North America, Europe, Asia, and the Middle East, as well as its direct-to-consumer e-commerce platform. Functions supported globally include design, production oversight, international sales, marketing, public relations, and customer service.

Street Address:

Not publicly disclosed (common for design studios for privacy)

City:

London

State/Province:

England

Country:

United Kingdom