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A.W. Bruna Uitgevers's Overview

Total employees74
HeadquartersUtrecht
Founded1868

A.W. Bruna Uitgevers is one of the oldest and most renowned publishing houses in the Netherlands, founded in 1868 by Albert Willem Bruna. It has a rich history of publishing a diverse range of both Dutch and translated works, with a strong focus on commercial fiction, particularly thrillers and detective novels (famously recognized by their 'Zwarte Beertjes' or 'Black Bears' pocket series logo), as well as literary fiction and popular non-fiction. A.W. Bruna Uitgevers is currently an imprint of Veen Bosch & Keuning Uitgeversgroep (VBK), the largest publishing group in the Netherlands. The publisher aims to connect authors with a broad readership by offering compelling stories and engaging content across various genres.

Where is A.W. Bruna Uitgevers's Headquarters?

HQ Function

The Utrecht headquarters houses the core operations for VBK and its imprints, including editorial, rights management, marketing, sales, distribution, and administrative functions for A.W. Bruna Uitgevers.

Notable Features:

The VBK headquarters is likely a modern office facility designed to foster collaboration and creativity among the various publishing teams. It's situated in a well-connected business area of Utrecht.

Work Culture:

The work culture at A.W. Bruna, within the VBK environment, is characterized by a passion for books, author development, and reaching readers. It combines a long-standing literary tradition with contemporary publishing strategies and a commercially-aware mindset.

HQ Significance:

This location is significant as it represents the nerve center for a major player in the Dutch publishing landscape, influencing literary tastes and bringing a wide range of authors and stories to the Dutch-speaking market.

Values Reflected in HQ: The headquarters likely reflects values of professionalism, collaboration, innovation within the publishing industry, and a commitment to quality literature and author care.

Location:

A.W. Bruna Uitgevers primarily focuses on the Dutch-language market in the Netherlands and Belgium (Flanders). Its international presence is mainly achieved through the sale of translation rights for its authors' works to publishers in other countries, allowing their books to reach a global audience. They also distribute Dutch-language books to international retailers and libraries catering to Dutch speakers abroad.

Street Address:

Herculesplein 96

City:

Utrecht

State/Province:

Utrecht

Country:

Netherlands

A.W. Bruna Uitgevers's Global Presence

Antwerp, Belgium

Address: Katwilgweg 2, 2050 Antwerpen, Belgium (VBK België)

To manage publishing activities, sales, and marketing for VBK imprints, including A.W. Bruna, specifically for the Flanders region of Belgium, ensuring tailored approaches for the local readership.

Buying Intent Signals for A.W. Bruna Uitgevers

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of A.W. Bruna Uitgevers

As of April 2025, A.W. Bruna Uitgevers' leadership includes:

Geneviève Waldmann - Algemeen Directeur (CEO), VBK Uitgeversgroep
Jeanet Zomer - Uitgever Fictie (Publisher Fiction), A.W. Bruna Uitgevers
Marijke Bax - Uitgever Non-fictie (Publisher Non-Fiction), A.W. Bruna Uitgevers
Ingrid van der Graaf - Manager Marketing & Publiciteit (Marketing & Publicity Manager), A.W. Bruna Uitgevers

Investors of A.W. Bruna Uitgevers

A.W. Bruna Uitgevers has been backed by several prominent investors over the years, including:

VBK Uitgeversgroep (Privately Held)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major high-profile executive changes at the VBK group level directly impacting A.W. Bruna's top leadership have been publicly announced in the past 12 months. Imprint-level leadership changes are less frequently publicized externally unless significant.

Technology (Tech Stack) used by A.W. Bruna Uitgevers

Discover the tools A.W. Bruna Uitgevers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

A.W. Bruna Uitgevers Email Formats and Examples

A.W. Bruna Uitgevers, as part of VBK Uitgeversgroep, likely uses standardized email formats. Common formats for Dutch companies include [first_initial][last_name] or [first_name].[last_name]. Emails would typically use the @awbruna.nl domain or potentially the parent company's @vbkuitgevers.nl domain for some roles.

[first_initial][last_name]@awbruna.nl or [first_name].[last_name]@awbruna.nl

Format

jdevries@awbruna.nl or jan.devries@awbruna.nl

Example

70%

Success rate

News and media

BoekbladNovember 7, 2023

A.W. Bruna lanceert nieuw romance-imprint Ivy

A.W. Bruna Uitgevers announced the launch of Ivy, a new imprint dedicated to the romance genre. Ivy will focus on publishing both translated and original Dutch romance novels, catering to the growing demand for this genre in the Netherlands and Flanders....more

BoekbladMay 16, 2024

VBK (Parent of A.W. Bruna) Announces AI Experiments and Focus on Sustainability

VBK Uitgeversgroep, parent company of A.W. Bruna, outlined its initiatives in exploring artificial intelligence for publishing processes and reiterated its commitment to enhancing sustainability efforts across its operations. These group-level strategies will also influence practices at A.W. Bruna....more

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