A.W. Bruna Uitgevers is one of the oldest and most renowned publishing houses in the Netherlands, founded in 1868 by Albert Willem Bruna. It has a rich history of publishing a diverse range of both Dutch and translated works, with a strong focus on commercial fiction, particularly thrillers and detective novels (famously recognized by their 'Zwarte Beertjes' or 'Black Bears' pocket series logo), as well as literary fiction and popular non-fiction. A.W. Bruna Uitgevers is currently an imprint of Veen Bosch & Keuning Uitgeversgroep (VBK), the largest publishing group in the Netherlands. The publisher aims to connect authors with a broad readership by offering compelling stories and engaging content across various genres.
The Utrecht headquarters houses the core operations for VBK and its imprints, including editorial, rights management, marketing, sales, distribution, and administrative functions for A.W. Bruna Uitgevers.
The VBK headquarters is likely a modern office facility designed to foster collaboration and creativity among the various publishing teams. It's situated in a well-connected business area of Utrecht.
The work culture at A.W. Bruna, within the VBK environment, is characterized by a passion for books, author development, and reaching readers. It combines a long-standing literary tradition with contemporary publishing strategies and a commercially-aware mindset.
This location is significant as it represents the nerve center for a major player in the Dutch publishing landscape, influencing literary tastes and bringing a wide range of authors and stories to the Dutch-speaking market.
A.W. Bruna Uitgevers primarily focuses on the Dutch-language market in the Netherlands and Belgium (Flanders). Its international presence is mainly achieved through the sale of translation rights for its authors' works to publishers in other countries, allowing their books to reach a global audience. They also distribute Dutch-language books to international retailers and libraries catering to Dutch speakers abroad.
Herculesplein 96
Utrecht
Utrecht
Netherlands
Address: Katwilgweg 2, 2050 Antwerpen, Belgium (VBK België)
To manage publishing activities, sales, and marketing for VBK imprints, including A.W. Bruna, specifically for the Flanders region of Belgium, ensuring tailored approaches for the local readership.
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As of April 2025, A.W. Bruna Uitgevers' leadership includes:
A.W. Bruna Uitgevers has been backed by several prominent investors over the years, including:
No major high-profile executive changes at the VBK group level directly impacting A.W. Bruna's top leadership have been publicly announced in the past 12 months. Imprint-level leadership changes are less frequently publicized externally unless significant.
Discover the tools A.W. Bruna Uitgevers uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
A.W. Bruna Uitgevers, as part of VBK Uitgeversgroep, likely uses standardized email formats. Common formats for Dutch companies include [first_initial][last_name] or [first_name].[last_name]. Emails would typically use the @awbruna.nl domain or potentially the parent company's @vbkuitgevers.nl domain for some roles.
[first_initial][last_name]@awbruna.nl or [first_name].[last_name]@awbruna.nl
Format
jdevries@awbruna.nl or jan.devries@awbruna.nl
Example
70%
Success rate
Boekblad • November 7, 2023
A.W. Bruna Uitgevers announced the launch of Ivy, a new imprint dedicated to the romance genre. Ivy will focus on publishing both translated and original Dutch romance novels, catering to the growing demand for this genre in the Netherlands and Flanders....more
Boekblad • May 16, 2024
VBK Uitgeversgroep, parent company of A.W. Bruna, outlined its initiatives in exploring artificial intelligence for publishing processes and reiterated its commitment to enhancing sustainability efforts across its operations. These group-level strategies will also influence practices at A.W. Bruna....more
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