A.S. Wilcox & Sons Ltd is a prominent New Zealand family-owned agricultural business, specializing in the growing, packing, and marketing of fresh produce, primarily potatoes, onions, and carrots. With a history dating back to the 1930s, the company is committed to quality, innovation, and sustainable farming practices. They supply produce to both domestic New Zealand markets and potentially international customers, operating from key locations including their Pukekohe headquarters and farms in Canterbury and Ohakune.
The headquarters serves as the central hub for administration, strategic planning, sales, marketing, and primary packing and distribution operations for North Island produce.
Situated on the historic original family farm, featuring modern packhouse facilities, cool storage, and direct access to prime volcanic growing land. It's a blend of heritage and modern agricultural technology.
A family-oriented culture emphasizing teamwork, quality, innovation, and sustainability. The environment is hands-on, reflecting the agricultural nature of the business, with seasonal peaks in activity and a strong connection to the land and local community.
The Pukekohe headquarters is the heart of A.S. Wilcox & Sons Ltd, representing its historical roots and continued growth. It's central to their North Island operations and their reputation for quality produce.
A.S. Wilcox & Sons Ltd primarily serves the New Zealand domestic market with its fresh produce. While their main focus is national, New Zealand agricultural companies often participate in export activities, particularly to Australia, Asia, and Pacific Island nations. Their global functions would be supported by their established growing, packing, quality assurance, and distribution networks, ensuring produce meets international standards if exported.
130 Tuakau Road
Pukekohe
Auckland
New Zealand
Address: Pendarves, Canterbury, New Zealand
To serve the South Island market efficiently, leverage the unique growing conditions of the Canterbury plains, and ensure a consistent national supply of fresh produce.
Address: Ohakune, Manawatū-Whanganui, New Zealand
To capitalize on the specialized growing conditions of the Central Plateau region, diversifying crop sourcing and contributing unique produce qualities to the company's overall supply.
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As of April 2025, A S Wilcox and Sons Ltd' leadership includes:
A S Wilcox and Sons Ltd has been backed by several prominent investors over the years, including:
As a privately-owned family company, A.S. Wilcox & Sons Ltd does not frequently publicize executive changes. No major executive hires or departures have been publicly announced in the last 12 months.
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Common email formats for A.S. Wilcox & Sons Ltd likely follow standard professional patterns using the aswilcox.co.nz domain. Based on common practices in New Zealand, a likely format is combining the first name and last name, or first initial and last name.
[first].[last]@aswilcox.co.nz
Format
john.smith@aswilcox.co.nz
Example
75%
Success rate
Food + Drink Business New Zealand • June 1, 2023
A.S. Wilcox & Sons' market brand, Wilcox Fresh, has achieved Toitū net carbonzero certification for its Pukekohe-grown and packed potato and onion operations. This highlights the company's ongoing commitment to sustainability and reducing its environmental impact....more
SupermarketNews NZ • May 22, 2023
Wilcox has initiated a new marketing campaign focused on their new season kūmara (sweet potato). The campaign aims to inspire consumers by showcasing the versatility and health benefits of kūmara through various recipes and usage ideas....more
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