A.S.O. - Amaury Sport Organisation
A.S.O. - Amaury Sport Organisation's Overview
ASOS Plc is a British online fashion and cosmetic retailer primarily targeting young adults. Founded in 2000 in London, United Kingdom, ASOS offers a wide range of clothing, accessories, footwear, and beauty products from over 850 brands, alongside its own private-label brands. The company ships to almost every country globally from its fulfilment centers in the UK, Europe, and the US, and operates through localized websites and mobile apps to cater to its international customer base. ASOS aims to provide a seamless and engaging shopping experience, driven by fashion discovery and technology.
Where is A.S.O. - Amaury Sport Organisation's Headquarters?
HQ Function
The London headquarters serves as the central nerve center for ASOS's global operations, housing key departments such as design, buying, merchandising, technology, data & AI, marketing, finance, and corporate strategy.
Notable Features:
Greater London House is renowned for its distinctive Egyptian Revival Art Deco architecture, originally the Carreras Cigarette Factory. Notable features include its colorful facade and two large bronze cat statues (replicas) guarding the entrance. Internally, it features modern, open-plan office spaces designed to foster collaboration.
Work Culture:
The work culture at ASOS HQ is typically described as fast-paced, dynamic, creative, and collaborative, reflecting the nature of the online fashion industry. There's an emphasis on innovation, trend-awareness, and a digitally-focused mindset.
HQ Significance:
The headquarters' location in an iconic London building underscores ASOS's brand identity, blending heritage with modernity. It's a crucial hub for strategic decision-making and driving the company's global fashion influence.
Values Reflected in HQ: The headquarters reflects ASOS's values of creativity (inspiring architectural design), ambition (occupying a significant landmark), and dynamism (modern workspace fostering innovation).
Location:
ASOS Plc operates with a significant global presence, shipping to almost all countries worldwide. This is supported by strategically located fulfilment centers in the UK, Europe (Germany), and the USA (Atlanta). The company maintains localized websites and mobile apps for key international markets, including the US, Australia, France, Germany, Spain, Italy, and Russia (operations in Russia were suspended in 2022). These platforms offer tailored product assortments, local currency pricing, multiple payment options, and region-specific customer support, reflecting ASOS's commitment to a global-local approach.
Street Address:
Greater London House, Hampstead Road
City:
London
State/Province:
England
Country:
United Kingdom
A.S.O. - Amaury Sport Organisation's Global Presence
Lichfield, Staffordshire, United Kingdom
Address: ASOS Fulfilment Centre, Fradley Park, Lichfield, Staffordshire, WS13 8SY, UK
Serves as a primary logistics hub supporting efficient delivery and returns processing for the UK and many global destinations.
Großbeeren, Brandenburg, Germany
Address: ASOS SE c/o Ingram Micro CFS Eurohub Fulfilment GmbH, Märkische Allee 1-11, 14979 Großbeeren, Germany
Enhances delivery speed and service for EU customers by managing inventory and order fulfilment regionally, reducing shipping times and improving overall customer experience in Europe.
Atlanta, Georgia, USA
Address: ASOS US Fulfilment Center, Union City, Atlanta, GA
Supports ASOS's growth strategy in North America by providing localized logistics and improving the value proposition for customers in the region.
Buying Intent Signals for A.S.O. - Amaury Sport Organisation
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Executive Team of A.S.O. - Amaury Sport Organisation
As of April 2025, A.S.O. - Amaury Sport Organisation' leadership includes:
Investors of A.S.O. - Amaury Sport Organisation
A.S.O. - Amaury Sport Organisation has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, ASOS Plc has experienced key leadership changes, notably within its finance and technology functions, as part of its ongoing transformation and strategic refocusing efforts.
Departures
New Appointments:
Technology (Tech Stack) used by A.S.O. - Amaury Sport Organisation
Discover the tools A.S.O. - Amaury Sport Organisation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
A.S.O. - Amaury Sport Organisation Email Formats and Examples
ASOS Plc typically utilizes common corporate email formats. The most frequently observed patterns are 'firstname.lastname@asos.com' and 'firstinitiallastname@asos.com'. While these are common, specific formats can vary by department or individual.
firstname.lastname@asos.com or [first_initial][lastname]@asos.com
Format
jane.doe@asos.com or jdoe@asos.com
Example
75%
Success rate
News and media
Reuters • May 8, 2024
ASOS news: ASOS sticks to guidance as H1 loss narrows, sales fall
ASOS reported a narrowed first-half loss and maintained its full-year guidance, despite an 18% fall in sales. The company stated it was making progress on its turnaround plan, focusing on improving profitability and managing inventory more effectively....more
Drapers • May 8, 2024
ASOS news: Asos reduces pre-tax losses despite sales slump
ASOS announced it had cut its pre-tax losses to £120m for the six months to March 3, 2024, from £290.9m in the prior year, even as group revenue declined by 18%. The online retailer is focusing on its 'Back to Fashion' strategy to drive core profitability....more
Retail Gazette • April 23, 2024
ASOS news: Could Asos or Boohoo be the next Frasers takeover target?
Speculation arose in the market regarding the possibility of Frasers Group, which holds a significant stake in ASOS, potentially considering a takeover of ASOS or its competitor Boohoo, amidst challenging market conditions for online fashion retailers....more
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