A-Plan Insurance, established in 1963, has a long-standing reputation for providing a wide range of personal and commercial insurance products with a focus on local, personalized service. Acquired by Howden Group in 2021, A-Plan's operations and branches are now progressively rebranding to Howden, continuing its commitment to client-focused advice and tailored insurance solutions through its extensive network. They specialize in car, home, van, business, and specialist insurance, priding themselves on understanding individual customer needs.
Serves as a major operational hub for Howden's UK retail insurance division, continuing many administrative and support functions previously central to A-Plan. It supports the branch network and direct client services for the region.
Modern office facilities designed to support a large broking, administrative, and client support team. Strategically located for managing a wide network of branches.
The office fosters a client-centric approach, professional development, and a collaborative team environment, blending A-Plan's community-focused ethos with Howden's broader corporate culture.
Represents the historical heart of A-Plan Insurance and its successful growth into a national broker, now forming a key part of Howden's expanding UK retail footprint.
Historically, A-Plan Insurance focused its operations primarily within the United Kingdom, building an extensive network of over 100 local branches. Since becoming part of Howden Group, a leading global insurance group, the expertise and services developed by A-Plan contribute to Howden's robust UK retail division. Howden Group itself operates in over 50 countries, providing specialist insurance broking, reinsurance broking, and underwriting services to clients worldwide, though the A-Plan heritage services remain UK-focused.
2 Des Roches Square
Witney
Oxfordshire
United Kingdom
Address: 132-134 London Road, Headington, Oxford, OX3 9AZ (Operating as Howden)
Serves the diverse insurance needs of the local Oxford community, maintaining the A-Plan tradition of accessible, expert advice within the broader Howden network.
Address: The Broadway, Thatcham, Berkshire, RG19 3HX (Operating as Howden)
Provides tailored insurance solutions and dedicated customer service to individuals and businesses in Thatcham and the surrounding West Berkshire area.
Address: 153 Whiteladies Road, Clifton, Bristol, BS8 2RF (Operating as Howden)
Caters to the specific insurance requirements of the Bristol populace and local businesses, ensuring continuity of the personalized service A-Plan was known for.
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As of April 2025, A-Plan Insurance' leadership includes:
A-Plan Insurance has been backed by several prominent investors over the years, including:
The primary focus for operations related to the former A-Plan Insurance in the last 12-18 months has been its continued integration into Howden Group. This includes rebranding initiatives and operational alignment with other Howden acquisitions like Aston Lark. Key leadership from A-Plan, such as Carl Shuker and Kelly Ogley, transitioned into and continue to hold significant roles within Howden UK & Ireland Retail. Recent news primarily reflects this ongoing integration rather than standalone A-Plan executive changes.
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Following the acquisition and ongoing integration into Howden Group, email communications for personnel and operations associated with the former A-Plan Insurance now predominantly use Howden's email domain (howdeninsurance.co.uk or howdengroup.com). Common corporate email formats are typically based on employee names.
firstname.lastname@howdeninsurance.co.uk or firstinitiallastname@howdeninsurance.co.uk
Format
jane.doe@howdeninsurance.co.uk
Example
90%
Success rate
Insurance Post • November 8, 2023
Howden is set to make around 100 roles redundant as it continues the integration of recently acquired businesses A-Plan and Aston Lark into its UK operations. The move aims to streamline processes and create a unified structure under the Howden brand....more
Insurance Business UK • March 20, 2023
Howden has announced its new regional leadership and structure for its UK and Ireland business, following significant acquisitions including A-Plan and Aston Lark. Carl Shuker, former CEO of A-Plan, leads the retail division, emphasizing a commitment to local service delivery within a national operational framework....more
Howden Group • October 2, 2023
Howden announced the commencement of its UK retail rebranding program, which will see acquired brands, including A-Plan and Aston Lark, transition to the Howden name. This move is part of a strategy to create a single, recognisable brand for its extensive UK retail operations....more
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