A Closer Look is a premier mystery shopping and customer experience intelligence firm. Founded in 1994, they specialize in providing businesses with actionable insights into their customer service, operational efficiency, and brand compliance. Through a vast network of qualified mystery shoppers, A Closer Look conducts in-person visits, phone evaluations, web-based assessments, and competitor analyses across various industries including restaurants, retail, hospitality, and financial services. Their comprehensive reporting and analytics help clients identify areas for improvement, enhance customer satisfaction, and ultimately drive profitability.
The Norcross headquarters serves as the central hub for A Closer Look's operations, including client services, shopper management, data analysis, technology development, and administrative functions.
The office is likely a modern, professional space designed to facilitate collaboration among its core teams and manage its extensive network of remote mystery shoppers. Specific architectural details are not widely publicized.
The work culture at A Closer Look's headquarters is expected to be client-focused, data-driven, and detail-oriented, emphasizing quality, accuracy, and timely delivery of insights. It likely fosters a collaborative environment for its in-house staff.
This location is strategically important for managing nationwide (and Canadian) operations, leveraging the Atlanta area's business infrastructure and talent pool.
A Closer Look primarily focuses its operations and services within the United States and Canada. Their extensive network of mystery shoppers is strategically managed to cover these North American markets, providing detailed, localized customer experience insights for businesses operating in these regions. While they may serve clients with international footprints, their direct operational presence is concentrated in North America.
6890 E Peachtree St NW
Norcross
GA
USA
Address: N/A (Distributed Network)
To provide comprehensive geographic coverage for mystery shopping assignments, ensuring clients receive localized and relevant customer experience data from diverse markets.
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As of April 2025, A Closer Look' leadership includes:
A Closer Look has been backed by several prominent investors over the years, including:
Based on publicly available information, A Closer Look's core executive team has remained stable over the past 12 months, with no major publicly announced hires or departures at the C-suite or VP level.
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A Closer Look likely utilizes common professional email formats for its employees. While the exact primary format isn't publicly confirmed, standard conventions often include [firstinitial][last]@[domain] or [first].[last]@[domain].
flast@acloserlook.com (e.g., jdoe@acloserlook.com)
Format
spiontek@acloserlook.com
Example
80%
Success rate
A Closer Look Blog • June 4, 2024
A Closer Look discusses the significant positive effects that excellent customer service can have on a company's financial performance, customer loyalty, and overall brand reputation, emphasizing data-driven insights....more
A Closer Look Blog • May 21, 2024
The article explores how mystery dining programs provide restaurants with critical feedback on service quality, food presentation, and ambiance, leading to enhanced customer experiences and operational improvements....more
A Closer Look Blog • April 23, 2024
Details strategies for businesses to effectively collect, analyze, and act upon customer feedback obtained through various channels, including mystery shopping, to foster sustainable growth....more
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