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AB Equipment Ltd's Overview

Total employees270
HeadquartersAuckland
Founded

AB Equipment Ltd is a premier supplier of materials handling, construction, forestry, and environmental equipment throughout New Zealand. The company offers a comprehensive range of products and services, including the sale of new and used machinery, equipment rental, and extensive after-sales support encompassing parts and servicing. AB Equipment represents a portfolio of world-leading brands, ensuring access to high-quality and technologically advanced machinery for various industries. Their operations span across New Zealand with a network of branches designed to provide localized customer support and solutions.

Where is AB Equipment Ltd's Headquarters?

HQ Function

Serves as the primary administrative, strategic, and operational support hub for AB Equipment's extensive network across New Zealand. It oversees national sales strategies, service coordination, parts distribution, and overall business management.

Notable Features:

A modern, purpose-fit facility designed to efficiently manage logistics, administration, and technical support for a nationwide heavy equipment distributor. It likely includes significant warehousing for parts and central office space.

Work Culture:

The work culture at AB Equipment's headquarters is likely collaborative and customer-centric, emphasizing technical expertise, problem-solving, and a strong commitment to supporting New Zealand's key industries. Employees are expected to be knowledgeable about heavy machinery and dedicated to service excellence.

HQ Significance:

The Auckland headquarters is vital for unifying AB Equipment's national operations, ensuring consistent service standards, managing relationships with global suppliers, and driving the company's strategic growth within the New Zealand market.

Values Reflected in HQ: The headquarters reflects AB Equipment's core values of reliability, expertise, customer focus, and comprehensive service delivery, by providing a central point of excellence and coordination.

Location:

AB Equipment has a strong national presence, operating an extensive network of branches and service dealers throughout New Zealand. This network ensures comprehensive coverage for sales, rentals, parts supply, and service support for its wide range of materials handling, construction, forestry, and environmental equipment. While primarily focused on the New Zealand market, AB Equipment partners with leading global equipment manufacturers, bringing international innovation and quality to local industries. Their functions supported nationwide include direct sales, equipment rental fleets, certified technical service and repairs, and extensive parts warehousing and distribution.

Street Address:

20-30 Pukemiro Street

City:

Auckland

State/Province:

Auckland

Country:

New Zealand

AB Equipment Ltd's Global Presence

Christchurch, Canterbury, New Zealand

Address: 610 Main South Road, Hornby, Christchurch 8042, New Zealand

To deliver comprehensive equipment solutions and timely support to customers across the Canterbury region and the broader South Island, catering to sectors like construction, logistics, agriculture, and manufacturing.

Wellington, Wellington, New Zealand

Address: 45 Percy Cameron Street, Boulcott, Lower Hutt 5010, New Zealand

To meet the equipment needs of various industries in the Wellington region, including government, commercial, construction, and port operations, by providing local access to products and expert support.

Tauranga, Bay of Plenty, New Zealand

Address: 38 Ashley Place, Papamoa Beach, Papamoa 3118, New Zealand

To cater to the specific demands of the Bay of Plenty's diverse industries, offering specialized equipment and local expertise to support regional growth and operational efficiency.

Buying Intent Signals for AB Equipment Ltd

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AB Equipment Ltd

As of April 2025, AB Equipment Ltd' leadership includes:

Adam Springford - Chief Executive Officer
Phil Fairfield - Chief Financial Officer
Richard Cooper - National Operations Manager
Mark Mclean - National Sales & Marketing Manager
Scott Worsley - General Manager - Construction Division

Investors of AB Equipment Ltd

AB Equipment Ltd has been backed by several prominent investors over the years, including:

The Otorohanga Group (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

AB Equipment appointed a new General Manager for its construction division in mid-2023, bolstering leadership in this key sector. There have been no other major C-suite executive hires or exits widely publicized for AB Equipment in the last 12 months, suggesting stability in its top leadership.

New Appointments:

Scott Worsley, Scott Worsley was appointed as General Manager for AB Equipment's construction division.

Technology (Tech Stack) used by AB Equipment Ltd

Discover the tools AB Equipment Ltd uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AB Equipment Ltd Email Formats and Examples

AB Equipment likely uses standard professional email address formats for its employees. These formats commonly involve combinations of an employee's first name and last name, or initials, followed by the company's domain name, @abequipment.co.nz.

Common formats are [first].[last]@abequipment.co.nz (e.g., john.doe@abequipment.co.nz) or [first_initial][last]@abequipment.co.nz (e.g., jdoe@abequipment.co.nz).

Format

adam.springford@abequipment.co.nz

Example

75%

Success rate

News and media

talkmotors.co.nzJuly 21, 2023

AB Equipment Appoints New General Manager for Construction Division

AB Equipment announced the appointment of Scott Worsley as the new General Manager for its construction division. Worsley brings a wealth of experience in the heavy equipment sector to his new role....more

AB Equipment WebsiteJune 22, 2023

AB Equipment Reports Successful Participation in National Fieldays 2023

AB Equipment highlighted its successful presence at the National Fieldays 2023, where it showcased a wide array of new equipment and innovative technologies, engaging with numerous industry professionals and customers....more

dieselnews.co.nzApril 19, 2023

AB Equipment Opens New Facility in Invercargill

AB Equipment officially inaugurated its new, purpose-built facility in Invercargill. This expansion enhances its service capabilities and strengthens its presence in the Southland region, offering improved support to local customers....more

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