What Does AVRx Do?

Total employees
HeadquartersLund
Founded

AR Carton, formerly a key division of AR Packaging, was a prominent European leader in carton-based packaging solutions for a wide range of industries, including food, beverage, confectionery, healthcare, and tobacco. Known for its innovative and sustainable packaging options, AR Carton focused on delivering high-quality fiber-based products, including folding cartons, multi-pack solutions, and trays. With a strong heritage rooted in companies like Ă…kerlund & Rausing (founded 1929), AR Carton emphasized customer collaboration, operational excellence, and continuous development in materials and design. In November 2021, AR Packaging, including AR Carton, was acquired by Graphic Packaging Holding Company, integrating its expertise and European footprint into Graphic Packaging's global operations to further enhance its fiber-based consumer packaging offerings worldwide.

Where Is AVRx's Headquarters?

HQ Function

Served as the central hub for AR Packaging's strategic management, R&D, finance, and corporate functions, overseeing the operations of AR Carton and other divisions across Europe.

Notable Features:

Modern office facilities with a focus on collaboration and innovation, likely housing R&D centers focused on sustainable packaging solutions and advanced fiber-based materials.

Work Culture:

Characterized by a strong emphasis on innovation, sustainability, quality, and customer-centricity. A collaborative environment fostering expertise in packaging technology and a commitment to employee development.

HQ Significance:

The Lund headquarters was pivotal for AR Packaging's growth and leadership in the European packaging market, driving strategy, innovation, and operational excellence for entities like AR Carton.

Values Reflected in HQ: Innovation in sustainable packaging, operational excellence, customer collaboration, and a forward-looking approach to the circular economy.

Location:

Prior to its acquisition by Graphic Packaging, AR Carton, through AR Packaging, had a significant presence primarily across Europe with numerous production sites and sales offices. It served multinational customers by providing innovative carton-based packaging solutions. Key functions included advanced carton manufacturing, bespoke packaging design and development, R&D in sustainable materials and barrier technologies, and dedicated customer service and supply chain management. Post-acquisition, these capabilities and sites have been integrated into Graphic Packaging's extensive global network, which supports a wider range of functions including global R&D collaboration, international supply chain optimization, and expanded sales reach worldwide, particularly in fiber-based consumer packaging.

Street Address:

Mobilvägen 10

City:

Lund

State/Province:

Scania

Country:

Sweden

Where Else Does AVRx Operate Around the World?

Hochheim am Main, Hessen, Germany

Address: Former AR Packaging Frankfurt GmbH, Mainzer StraĂźe 55, 65239 Hochheim am Main, Germany (Operations now part of Graphic Packaging)

Strategic production and sales hub for the DACH region (Germany, Austria, Switzerland), focusing on high-quality, innovative carton solutions and customer service.

Graz, Styria, Austria

Address: Former AR Packaging Graz GmbH, GradnerstraĂźe 130, 8055 Graz, Austria (Operations now part of Graphic Packaging)

Acted as a center of excellence for healthcare packaging, serving Austria and exporting to other European markets requiring specialized packaging expertise.

Bristol, United Kingdom

Address: Graphic Packaging International, Building B, Second Way, Avonmouth, Bristol BS11 8DT, United Kingdom (This is a GPI location, which now includes former AR Packaging UK operations)

Serving the UK and Ireland markets with a comprehensive range of fiber-based packaging solutions, including multipacks and food-contact safe cartons.

Buying Intent Signals for AVRx

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading AVRx? Meet the Executive Team

As of April 2025, AVRx' leadership includes:

Michael P. Doss - President and Chief Executive Officer, Graphic Packaging Holding Company
Stephen R. Scherger - Executive Vice President and Chief Financial Officer, Graphic Packaging Holding Company
Jean-Francois Roche - Executive Vice President and President, International (responsible for EMEA and APAC)
Ricardo De Genova - Senior Vice President, Global Innovation and New Business

Who's Investing in AVRx?

AVRx has been backed by several prominent investors over the years, including:

CVC Capital Partners (Former primary investor of AR Packaging)
Graphic Packaging Holding Company (NYSE: GPK) (Current owner)

What Leadership Changes Has AVRx Seen Recently?

Hire0
Exits0

Following its full integration into Graphic Packaging in late 2021, specific executive new hires or exits for roles formerly designated as 'AR Carton' leadership are not typically announced separately. Leadership and organizational changes are managed within Graphic Packaging's overall corporate and divisional structure. No distinct 'AR Carton' executive team changes have been publicly reported in the last 12 months under that specific branding.

What Technology (Tech Stack) Is Used byAVRx?

Discover the tools AVRx uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AVRx Email Formats and Examples

Following AR Carton's integration into Graphic Packaging, employee email addresses now typically align with the standard Graphic Packaging corporate email structure. This ensures consistent communication across the global organization.

firstname.lastname@graphicpkg.com

Format

jane.doe@graphicpkg.com

Example

90%

Success rate

What's the Latest News About AVRx?

Graphic Packaging International Website • April 29, 2024

Graphic Packaging International Releases 2023 ESG Report Highlighting Progress on Vision 2030 Goals

Graphic Packaging published its 2023 Environmental, Social, and Governance (ESG) report, detailing advancements in sustainable innovation, resource management, and community engagement. This progress includes initiatives leveraging the expertise and assets from former AR Packaging operations, focusing on fiber-based solutions and circular economy principles....more

Graphic Packaging Investor Relations • April 23, 2024

Graphic Packaging Holding Company Reports First Quarter 2024 Results

The company reported its Q1 2024 financial results, discussing market conditions, volume trends, and performance across its global segments, including the European division which incorporates the former AR Packaging (AR Carton) assets. The report highlighted ongoing benefits from integration synergies and continued strong demand for sustainable, fiber-based packaging solutions....more

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