99 Bikes
99 Bikes's Overview
99bikes is a major bicycle retailer with a strong presence in Australia and New Zealand. They offer an extensive range of bikes, including road, mountain, electric, hybrid, commuter, and kids' models, alongside a comprehensive selection of cycling accessories, clothing, and parts. 99bikes is also known for its professional in-store workshop services for bike maintenance and repairs. With a commitment to providing value, exemplified by their 'Price Beat Guarantee,' and a focus on customer experience, 99bikes aims to make cycling accessible and enjoyable for everyone, from casual riders to serious enthusiasts. They operate numerous physical stores and a robust e-commerce platform.
Where is 99 Bikes's Headquarters?
HQ Function
The headquarters in East Brisbane serves as the central hub for 99bikes' strategic planning, administration, marketing, merchandising, e-commerce operations, and support services for its network of retail stores.
Notable Features:
A modern commercial office space designed to support a dynamic retail group, likely featuring collaborative workspaces, meeting facilities, and areas for product strategy and planning.
Work Culture:
The work culture is characterized by a passion for cycling, a customer-centric approach, and a fast-paced retail environment. It emphasizes teamwork, employee empowerment, and continuous improvement, often promoting an active and healthy lifestyle.
HQ Significance:
This central office is crucial for coordinating all aspects of 99bikes' operations across Australia and New Zealand, ensuring brand consistency, managing supply chains, and driving growth initiatives.
Values Reflected in HQ: The HQ likely fosters values such as continuous improvement in operations, taking responsibility for brand and customer experience, and collaboration ('Be a Legend' through teamwork) to support the company's purpose of promoting the freedom of riding.
Location:
99bikes primarily operates with physical retail stores across Australia and New Zealand. Its global presence is mainly facilitated through its e-commerce platform (99bikes.com.au and 99bikes.co.nz), allowing international customers to purchase products where shipping is viable. The company also engages in global sourcing for its wide range of bicycles, parts, and accessories. Support functions like digital marketing may also have a broader reach, targeting cycling enthusiasts beyond its core retail markets.
Street Address:
55 Caswell St
City:
East Brisbane
State/Province:
QLD
Country:
Australia
99 Bikes's Global Presence
Various Cities, Australia & New Zealand
Address: Multiple retail store locations across major cities and regional centers. For example, 205 Bourke St, Melbourne VIC 3000, Australia.
Stores are strategically located to serve specific geographic areas, catering to the diverse needs of local cyclists, from commuters and families to recreational riders and competitive athletes.
Buying Intent Signals for 99 Bikes
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Executive Team of 99 Bikes
As of April 2025, 99 Bikes' leadership includes:
Investors of 99 Bikes
99 Bikes has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major, publicly announced C-suite executive hires or exits specifically for 99bikes or its direct parent company Pedal Group in the last 12 months. The leadership team appears stable, focusing on continued growth and operational management.
Technology (Tech Stack) used by 99 Bikes
Discover the tools 99 Bikes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
99 Bikes Email Formats and Examples
99bikes likely utilizes standard corporate email address formats for its employees. Common structures often involve the employee's first name and last name, or a combination of initial and last name, associated with their official domain.
A common format is [first].[last]@99bikes.com.au or [first_initial][last]@99bikes.com.au. For New Zealand operations, it might be @99bikes.co.nz.
Format
jane.doe@99bikes.com.au
Example
70%
Success rate
News and media
Glam Adelaide • November 17, 2023
99bikes Expands into South Australia with First Store in Marion
99bikes announced its expansion into South Australia with the opening of its first Adelaide store located in Marion. This move brings its extensive range of bicycles, accessories, and workshop services to the South Australian market, continuing its growth across Australia....more
Australian Financial Review • January 25, 2024
Flight Centre's stake in 99bikes parent Pedal Group valued at $130m
Flight Centre Travel Group's investment in Pedal Group, the parent company of 99bikes, was reported to be valued at approximately $130 million. This valuation underscores the significant growth and financial success of the cycling retail business....more
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