Plaid
What Does Plaid Do?
Plaid is a financial technology company focused on building the infrastructure that powers modern digital finance. It enables applications to connect with users' bank accounts, allowing consumers and businesses to securely share their financial data to access a wide range of financial services. Plaid's platform is utilized by thousands of fintech developers and companies, including well-known apps like Venmo, Robinhood, Coinbase, and Betterment, as well as established financial institutions. Their core mission is to unlock financial freedom for everyone by democratizing financial services through technology, making it easier and safer to manage money online.
Where Is Plaid's Headquarters?
HQ Function
The San Francisco headquarters serves as the primary hub for Plaid's global operations, including executive leadership, core product development, engineering, design, marketing, and corporate strategy.
Notable Features:
The headquarters features a modern office environment designed to foster collaboration, creativity, and innovation, typical of leading technology companies in the Bay Area. It includes open workspaces and amenities that support employee well-being and productivity.
Work Culture:
Plaid fosters a dynamic and mission-driven work culture characterized by innovation, rapid iteration, and a strong emphasis on solving complex challenges in the financial technology sector. Collaboration, transparency, and employee empowerment are key cultural pillars.
HQ Significance:
Its location in San Francisco places Plaid at the heart of the global tech and fintech ecosystem, providing strategic access to top talent, venture capital, industry partnerships, and a vibrant innovation community.
Values Reflected in HQ: The headquarters' design and operational ethos aim to reflect Plaid's core values of innovation, customer focus, impact, and fostering an inclusive and collaborative environment.
Location:
Plaid operates and provides financial connectivity solutions primarily across North America (United States and Canada) and Europe (including the United Kingdom, Netherlands, France, Spain, Ireland, and Germany). Its platform enables developers and businesses worldwide to build applications that connect with thousands of financial institutions, supporting a wide array of financial services such as payments, lending, personal finance management, and investment tools for an international user base. Plaid is continuously working to expand its network of supported financial institutions and its geographical reach to further power the global digital financial ecosystem.
Street Address:
300 California St, Suite 1000
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Plaid Operate Around the World?
New York, NY, USA
Address: Typically located in a major business district; specific public address varies.
Supports Plaid's growth, client relations, and strategic initiatives in the Eastern United States, a global financial center.
Salt Lake City, UT, USA
Address: Located in the 'Silicon Slopes' tech corridor; specific public address varies.
Provides essential operational support, technical development, and customer service functions for Plaid's North American operations.
London, United Kingdom
Address: The Gilbert, 40 Southwark Street, London, SE1 1UN, UK (or similar central London location)
Drives Plaid's strategic growth and service delivery across the United Kingdom and parts of Europe.
Amsterdam, Netherlands
Address: Central Amsterdam business district; specific public address varies.
Acts as a key operational, regulatory, and market development hub for Plaid within the European Union.
Toronto, ON, Canada
Address: Downtown Toronto financial/tech district; specific public address varies.
Leads Plaid's presence, partnerships, and growth within the Canadian financial technology landscape.
Buying Intent Signals for Plaid
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Plaid? Meet the Executive Team
As of April 2025, Plaid' leadership includes:
Who's Investing in Plaid?
Plaid has been backed by several prominent investors over the years, including:
What Leadership Changes Has Plaid Seen Recently?
Over the past year, Plaid has strategically strengthened its executive leadership, notably appointing a new President and a new Chief Financial Officer. These changes are aimed at guiding the company through its next phase of growth and innovation in the evolving fintech landscape. There was also a key departure at the COO level.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPlaid?
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly utilizes email formats such as [first].[last]@plaid.com or [first_initial][last]@plaid.com for its employees. While these are prevalent, other formats might exist within the organization.
[first].[last]@plaid.com or [first_initial][last]@plaid.com
Format
jane.doe@plaid.com or jdoe@plaid.com
Example
80%
Success rate
What's the Latest News About Plaid?
Plaid Blog • May 16, 2024
Plaid Appoints Tech Veteran Elena Donio as President
Plaid announced the appointment of Elena Donio as its new President. Donio, a seasoned technology executive, will oversee Plaid's product, engineering, design, sales, marketing, and operations functions, reporting to CEO Zach Perret....more
Canada Newswire • May 8, 2024
Ford Credit Canada and Plaid Partner to Offer Secure and Seamless Digital Financing for Canadians
Plaid and Ford Credit Canada announced a partnership to enable customers to securely connect their financial data for simplified digital auto financing applications, aiming to streamline the vehicle purchasing process in Canada....more
Plaid Blog / Finextra • February 1, 2024
Plaid and U.S. Bank Extend and Expand Relationship for Secure Data Sharing
Plaid and U.S. Bank announced an extension and expansion of their data access agreement, reinforcing their commitment to providing U.S. Bank customers with secure and reliable API-based data sharing through Plaid's platform....more
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