72Point
72Point's Overview
72Point is a specialist news generation agency and a key component of the SWNS Media Group. They are renowned for crafting compelling news stories, conducting insightful PR surveys, and developing creative content strategies primarily for brands and public relations agencies. Their expertise lies in transforming survey data and brand messages into newsworthy content that achieves significant media coverage across national, regional, online, and broadcast platforms. This enhances brand visibility, public engagement, and supports clients' communication objectives with data-driven storytelling and survey-led news.
Where is 72Point's Headquarters?
HQ Function
Serves as the registered office and a key operational hub, coordinating survey design, data analysis, news generation, and administrative functions within the SWNS Media Group structure.
Notable Features:
Located within the SWNS Media Centre, a facility designed for rapid news production, content creation, and collaborative media projects.
Work Culture:
A fast-paced, creative, and deadline-oriented environment typical of news and PR agencies. The culture emphasizes journalistic rigor, innovative storytelling, and collaborative teamwork to deliver high-impact media campaigns.
HQ Significance:
The Bristol headquarters is crucial for 72Point's operational backbone, quality control, and strategic alignment with the broader SWNS network, ensuring consistent service delivery.
Values Reflected in HQ: The headquarters' operations reflect values of accuracy, speed, creativity, and achieving measurable media impact for clients.
Location:
While 72Point's core operations are centered in the United Kingdom, its affiliation with the SWNS Media Group provides an international reach, most notably through an office in New York, USA. This allows them to support clients with campaigns targeting English-speaking markets globally. Their services, including survey design, data analysis, content creation, and media distribution, can be tailored for both UK and international audiences, helping brands achieve multi-regional media impact.
Street Address:
Little Annexe, South West News Service, Media Centre, Emma Speres Road
City:
Bristol
State/Province:
England
Country:
United Kingdom
72Point's Global Presence
London, England, United Kingdom
Address: SWNS London, Third Floor, The Urbanstrate Building, 89 Phipp Street, London, EC2A 4NR
Serves as the primary interface for London-based clients and national UK media, crucial for high-profile PR campaigns and brand activations.
New York, NY, United States
Address: SWNS Digital, 220 W 29th St, New York, NY 10001, USA
Facilitates media outreach and PR campaign delivery within the US market, catering to both domestic US brands and international clients targeting American audiences.
Glasgow, Scotland, United Kingdom
Address: SWNS Glasgow, Clockwise, 77 Renfrew Street, Glasgow, G2 3BZ
Provides specialized PR services for the Scottish market, understanding its unique media dynamics and cultural nuances.
Buying Intent Signals for 72Point
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 72Point
As of April 2025, 72Point' leadership includes:
Investors of 72Point
72Point has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No specific major executive hires or departures for 72Point have been publicly announced in the past 12 months. Leadership within 72Point and its parent company, SWNS Media Group, appears to be consistent. Minor role changes or internal promotions may occur but are not typically publicly broadcast.
Technology (Tech Stack) used by 72Point
Discover the tools 72Point uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
72Point Email Formats and Examples
72Point, like many professional organizations, uses standardized email formats. Common patterns observed include using the first name or a combination of first name and last name initial. For general contact, they often use a generic address.
first@72point.com (e.g., chris@72point.com), first.last@72point.com (e.g., chris.pharo@72point.com)
Format
chris@72point.com
Example
80%
Success rate
News and media
72Point.com • March 27, 2024
72Point Survey Identifies 'Blinner' as Emerging Mealtime Trend
72Point published findings from a consumer survey highlighting 'blinner' – a meal combining elements of breakfast/lunch or lunch/dinner – as a growing trend. The research offers insights into evolving UK eating habits for brands in the food and lifestyle sectors....more
72Point.com • March 26, 2024
UK Office Workers Lose Over Three Weeks Annually to Unproductive Meetings, 72Point Study Finds
A survey by 72Point revealed that British office workers perceive a significant amount of time, equivalent to over three weeks per year, is wasted in pointless meetings. These findings aim to drive conversations on workplace productivity and meeting culture....more
PRWeek UK • February 15, 2024
72Point's Valentine's Day Survey for InsureandGo Featured in PRWeek
A Valentine's Day-themed survey conducted by 72Point for InsureandGo, revealing insights about romantic getaways and travel insurance, was featured in PRWeek's roundup of brand campaigns. The survey found that one in five Brits have had a holiday romance that lasted....more
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