72andSunny
72andSunny's Overview
72andSunny is a global creative advertising agency that believes in the power of optimism to drive brand growth and cultural impact. They partner with iconic brands to create work that is unignorable and shapes culture. With a focus on collaboration and creativity, 72andSunny aims to make a positive impact through its advertising solutions, brand strategy, and design. The agency is part of the Stagwell network.
Where is 72andSunny's Headquarters?
HQ Function
Serves as a central hub for creative development, strategic planning, client services, and West Coast operations. It's a flagship office driving much of the agency's innovative work and culture.
Notable Features:
Located within the historic Hercules Campus in Playa Vista, formerly part of Howard Hughes' aviation empire. The office features expansive, open-plan designs, collaborative zones, and unique architectural elements from the repurposed aircraft hangars.
Work Culture:
Known for a vibrant, optimistic, and highly collaborative work culture. The environment is designed to inspire creativity and innovation, with an emphasis on teamwork, open communication, and a fast-paced, dynamic approach to projects. They champion a 'radically optimistic' mindset.
HQ Significance:
The Los Angeles office is significant as one of the founding locations and a major creative engine for the agency. Its presence in a global center for entertainment, media, and technology deeply influences its creative output and talent pool.
Values Reflected in HQ: The office design reflects the agency's core values of optimism, collaboration, and creativity. Open spaces, abundant natural light, and flexible work areas foster interaction, idea-sharing, and an unconstrained approach to problem-solving.
Location:
72andSunny operates as a unified global company with offices in key creative and business hubs: Los Angeles, New York, Amsterdam, Sydney, and Singapore. This network supports a full suite of creative services worldwide, including brand strategy, advertising campaign development across all media, content creation, design, production, and social media engagement. The offices collaborate closely on global accounts while also tailoring approaches for regional relevance, ensuring culturally attuned and impactful brand communications internationally.
Street Address:
12101 W Waterfront Dr
City:
Los Angeles
State/Province:
CA
Country:
USA
72andSunny's Global Presence
New York, NY, USA
Address: 55 Water St, Brooklyn, NY 11201, USA (Empire Stores)
Serves as the primary East Coast presence, connecting with major brands headquartered in the region and acting as a key node in the global network.
Amsterdam, Netherlands
Address: Westerstraat 187, 1015 MA Amsterdam, Netherlands
Serves the EMEA region, leveraging Amsterdam's multicultural talent and strategic location to manage pan-European and global accounts.
Sydney, NSW, Australia
Address: The Woolstores, Shed 72, 4E Huntley St, Alexandria NSW 2015, Australia
Serves as the anchor for APAC operations, understanding regional consumer insights and delivering impactful brand solutions for clients in Australia and neighboring markets.
Singapore, Singapore
Address: 71 Tras St, Singapore 079010
Expands 72andSunny's reach in Asia, providing localized expertise and creative services to brands operating in or targeting fast-growing Asian economies.
Buying Intent Signals for 72andSunny
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Executive Team of 72andSunny
As of April 2025, 72andSunny' leadership includes:
Investors of 72andSunny
72andSunny has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, 72andSunny has made strategic appointments to its leadership team, including key roles in marketing and office presidency, while also seeing some transitions. These changes reflect the agency's ongoing evolution and focus on strengthening its capabilities across its network.
Departures
New Appointments:
Technology (Tech Stack) used by 72andSunny
Discover the tools 72andSunny uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
72andSunny Email Formats and Examples
72andSunny typically uses a standard professional email format. The most common structure is combining an employee's first name and last name, separated by a dot, followed by the @72andsunny.com domain.
first.last@72andsunny.com
Format
jane.doe@72andsunny.com
Example
85%
Success rate
News and media
Ad Age • November 9, 2023
72andSunny Names Laura Likos Global CMO and Head of Growth
72andSunny appointed Laura Likos as its global chief marketing officer and head of growth, a new role focused on expanding the agency's global client base and brand presence....more
Campaign US • May 10, 2023
72andSunny hires Damaune Journey as LA president
Damaune Journey joined 72andSunny as President of its Los Angeles office, tasked with leading the office's operations, client relationships, and growth strategy on the West Coast....more
Adweek • February 2, 2023
72andSunny Taps Ida Gronblom as Global CSO, Channing Martin as Global Chief Diversity and Social Impact Officer
72andSunny strengthened its global leadership by appointing Ida Gronblom as Global Chief Strategy Officer and Channing Martin as Global Chief Diversity and Social Impact Officer, underscoring its commitment to strategic excellence and inclusive practices....more
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