7 Pixel S.r.l. is an Italian digital company specializing in e-commerce solutions and online price comparison. It is best known for creating and managing Trovaprezzi.it, one of Italy's leading price comparison engines, and also operates Shoppydoo in Italy and Spain. The company focuses on driving online sales for merchants by increasing their visibility and providing consumers with powerful tools to find the best product deals, compare prices, and make informed purchasing decisions. 7Pixel is part of STGroupe.
Serves as the main operational hub, housing key departments including technology development, marketing, sales, customer support, and administration for Trovaprezzi.it and Shoppydoo platforms.
Modern office facilities located in a business district of Milan, designed to foster a collaborative and innovative environment for its tech and commercial teams.
Characterized by a dynamic, agile, and innovative atmosphere typical of a leading digital and e-commerce technology company. Emphasis is placed on teamwork, technological excellence, and data-driven decision-making.
The Milan headquarters is strategically positioned in Italy's primary economic and technological center, enabling 7Pixel to attract skilled talent, collaborate with partners, and remain at the forefront of the digital e-commerce market.
7Pixel S.r.l. primarily serves the Italian market with its flagship price comparison site, Trovaprezzi.it. However, it also operates Shoppydoo, another price comparison service with presence in Italy (Shoppydoo.it) and Spain (Shoppydoo.es), indicating a targeted European footprint. While its core strength is in Italy, its platforms are accessible to international users, and its technology supports multi-country operations within Europe.
Via Privata Gaspare Bugatti, 15
Milano
MI
Italy
Address: Via Felice Casati, 16, 20124 Milano (MI)
Serves as the official legal address for 7 Pixel S.R.L. for administrative, corporate, and statutory requirements in Italy.
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As of April 2025, 7Pixel S.r.l.' leadership includes:
7Pixel S.r.l. has been backed by several prominent investors over the years, including:
The most significant recent development impacting 7Pixel S.r.l.'s leadership context was its acquisition by STGroupe in December 2023. While this implies strategic changes directed by the new parent company, specific high-profile executive hires or departures directly within the 7Pixel operational team have not been widely publicized in the last 12 months. Leadership, such as General Manager Paolo Luchetta, appears to have maintained continuity post-acquisition.
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Common email formats at 7 Pixel S.R.L. likely follow standard professional patterns using the @7pixel.it domain. These may include combinations of first name, last name, and initials.
[first].[last]@7pixel.it or [first_initial][last]@7pixel.it
Format
mario.rossi@7pixel.it
Example
70%
Success rate
Primaonline.it • December 14, 2023
STGroupe announced the acquisition of 7Pixel, the company operating the price comparison platforms Trovaprezzi.it and Shoppydoo.it, from Mutant (formerly Subito), which was owned by funds advised by Permira. This strategic acquisition aims to enhance STGroupe's presence in the digital comparison and e-commerce services sector in Italy....more
Distribuzione Moderna • November 23, 2023
The Trovaprezzi.it Observatory reported that technology products and video games were top categories for Italian online shoppers for Christmas 2023. The study highlighted a trend of consumers planning purchases in advance to find the best deals, underscoring the value of price comparison services....more
Engage.it • February 7, 2024
Trovaprezzi.it closed 2023 with growth and is preparing to launch new user features, including AI integration. The CEO of STGroupe, Nicola Lamberti (parent of 7Pixel), discussed ambitions for market consolidation and enhancing user experience with services like virtual assistants and personalized recommendations....more
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