Plaid
What Does Plaid Do?
Plaid is a financial technology company that builds data transfer technologies for fintech and digital finance products. It acts as an intermediary layer between financial institutions and applications, enabling users to securely connect their bank accounts to apps and services. Plaid's platform is used by thousands of developers and businesses, including major fintech companies, to power a wide range of applications, from personal finance and lending to payments and investments. Their mission is to unlock financial freedom for everyone by building the infrastructure that powers the future of financial services.
Where Is Plaid's Headquarters?
HQ Function
Serves as the central hub for Plaid's global operations, including executive leadership, core engineering, product development, marketing, and corporate strategy.
Notable Features:
Plaid's San Francisco offices are modern, open-plan spaces designed to foster collaboration and innovation, reflecting a typical tech company environment in the Bay Area, often incorporating amenities that support employee well-being and productivity.
Work Culture:
Plaid's work culture is often described as fast-paced, innovative, and mission-driven, with a strong emphasis on collaboration, problem-solving, and empowering employees. They focus on building a diverse and inclusive environment.
HQ Significance:
The San Francisco headquarters is strategically important due to its proximity to a rich talent pool, venture capital, and a vibrant fintech ecosystem, allowing Plaid to stay at the forefront of technological advancements.
Values Reflected in HQ: The headquarters' environment likely reflects Plaid's values of innovation, collaboration, and customer-focus through its layout, technology infrastructure, and amenities designed to empower employees and facilitate the development of cutting-edge financial technology.
Location:
Plaid supports global operations with dedicated teams and offices across North America (USA, Canada) and Europe (UK, Netherlands). These international offices and remote teams enable Plaid to provide localized product experiences, sales, engineering, customer support, and partnership management, catering to the specific needs of financial institutions and developers in different regions. Their infrastructure is designed to support financial data connectivity across thousands of institutions globally.
Street Address:
2100 Bryant Street, Suite 200
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Plaid Operate Around the World?
London, United Kingdom
Address: Fruit & Wool Exchange, 1 Duval Square, London E1 6PW, UK
To expand Plaid's presence in Europe, cater to local financial institutions and fintechs, and navigate the European regulatory landscape (e.g., PSD2, Open Banking).
Amsterdam, Netherlands
Address: Singel 250, 1016 AB Amsterdam, Netherlands
To strengthen Plaid's European operations, tap into Amsterdam's tech talent, and provide a strategic base for serving clients across the European Union.
Lehi, Utah, USA
Address: 2600 W Executive Pkwy, Suite #400, Lehi, UT 84043, USA
To diversify Plaid's operational footprint in the US, leverage the talent in the 'Silicon Slopes' area, and potentially offer cost efficiencies compared to the Bay Area.
Toronto, Ontario, Canada
Address: 333 Bay Street, Suite 1700, Toronto, ON M5H 2R2, Canada
To establish and grow Plaid's services in Canada, adhering to Canadian financial regulations and serving the Canadian fintech ecosystem.
Buying Intent Signals for Plaid
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Plaid? Meet the Executive Team
As of April 2025, Plaid' leadership includes:
Who's Investing in Plaid?
Plaid has been backed by several prominent investors over the years, including:
What Leadership Changes Has Plaid Seen Recently?
In the past year, Plaid has strengthened its executive team with key appointments including a new CFO, Paul Williamson, and a new President of Revenue, Elena Donio. This period also saw the departure of former Chief Revenue Officer Ruba Borno.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPlaid?
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly uses email formats such as [first]@plaid.com or [first_initial][last]@plaid.com. For example, an employee named Jane Doe might have an email address like jane@plaid.com or jdoe@plaid.com. Another possible format is [first].[last]@plaid.com.
[first]@plaid.com, [first_initial][last]@plaid.com, [first].[last]@plaid.com
Format
jane@plaid.com or jdoe@plaid.com or jane.doe@plaid.com
Example
75%
Success rate
What's the Latest News About Plaid?
PR Newswire • May 21, 2024
Plaid and U.S. Bank Expand Open Finance Relationship to Give Millions of Customers Greater Data Control and Transparency
Plaid and U.S. Bank announced an expansion of their open finance relationship, enabling U.S. Bank customers to securely share their financial data with nearly 8,000 apps and services on Plaid's network via API-based data access, enhancing control and transparency....more
Tearsheet • May 16, 2024
‘We’re still very early’: Plaid CEO Zach Perret on building a global open finance network
Plaid CEO Zach Perret discusses the company's journey, the current state of open finance, and Plaid's ambitions to build a global network that supports financial innovation and consumer empowerment. He emphasizes that the open finance movement is still in its early stages with significant growth ahead....more
Finextra • April 18, 2024
Plaid Launches Identity Verification and Proofing Solution
Plaid announced the launch of Plaid Identity, an identity verification and proofing solution. This new offering aims to help digital finance companies onboard users more quickly and securely, combat fraud, and meet compliance requirements by verifying identities through various methods....more
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