66°North
66°North's Overview
66°North is an Icelandic outdoor apparel and equipment company founded in 1926. Originally established to create protective clothing for Icelandic fishermen and workers braving the harsh North Atlantic conditions, the company has evolved into a globally recognized brand. 66°North is known for its commitment to quality, durability, and functionality, producing technical outerwear, mid-layers, and accessories designed for extreme weather. The brand combines its rich heritage with modern innovation, catering to outdoor enthusiasts, adventurers, and everyday users who value performance and style in challenging environments. They emphasize sustainable practices and producing long-lasting garments.
Where is 66°North's Headquarters?
HQ Function
Serves as the central hub for design, product development, marketing, global sales, operations, and corporate administration for the brand.
Notable Features:
The headquarters likely embodies modern Icelandic design, emphasizing functionality and a connection to nature. It may incorporate sustainable building practices and serve as a showcase for the brand's ethos and products.
Work Culture:
A collaborative and innovative environment, deeply rooted in Icelandic heritage and a passion for the outdoors. The culture emphasizes quality, durability, and sustainability, with employees often sharing an appreciation for adventure and resilience.
HQ Significance:
The Icelandic headquarters anchors 66°North to its origins, continuously inspiring designs tested in and made for unpredictable weather. It symbolizes the company's commitment to its heritage and its expertise in creating protective, high-performance gear.
Values Reflected in HQ: The headquarters reflects core values of functionality, durability, innovation, sustainability, and a profound respect for Icelandic nature and craftsmanship.
Location:
66°North manages its core global functions, including design, innovation, and primary operations, from its headquarters in Iceland. The brand has expanded its international reach through flagship retail stores in key cities such as Copenhagen and London, in addition to its stores across Iceland. A significant part of its global presence is driven by its e-commerce platform, which ships products to customers in numerous countries worldwide. This is supported by international marketing campaigns and partnerships to build brand awareness globally.
Street Address:
Midhraun 11
City:
Garðabær
State/Province:
Capital Region (Höfuðborgarsvæðið)
Country:
Iceland
66°North's Global Presence
Copenhagen, Denmark
Address: Sværtegade 12, 1118 København K, Denmark
To strengthen brand visibility and engagement within the Danish and broader Scandinavian market, supporting direct-to-consumer sales and building relationships with the local outdoor and fashion communities.
London, United Kingdom
Address: 100 Regent Street, London, W1B 5SR, United Kingdom
To expand brand reach and market share in the competitive UK market, cater to urban consumers with an interest in premium outdoor gear, and solidify 66°North's status as a global technical apparel brand.
Buying Intent Signals for 66°North
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Executive Team of 66°North
As of April 2025, 66°North' leadership includes:
Investors of 66°North
66°North has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information does not indicate significant C-suite executive hires or exits at 66°North within the last 12 months (as of late 2024). The leadership team appears consistent, focusing on continued brand growth, product innovation, and international expansion. Minor changes or appointments below the C-suite level may occur but are not always broadly publicized.
Technology (Tech Stack) used by 66°North
Discover the tools 66°North uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
66°North Email Formats and Examples
66°North likely uses standardized email formats for its corporate employees. A common format observed for companies of similar size and structure is `[first].[last]@66north.com`. Variations might exist, but this pattern is frequently adopted for professional communication.
[first].[last]@66north.com
Format
helgi.oskarsson@66north.com
Example
70%
Success rate
News and media
FashionUnited • April 11, 2024
66°North news title: 66°North Launches Its First-Ever Run Collection
Icelandic outerwear brand 66°North has launched its first dedicated running collection, expanding its technical apparel range to cater to runners. The collection is designed to perform in unpredictable weather conditions, leveraging the brand's expertise in protective clothing....more
Hypebeast • November 2, 2023
66°North news title: 66°North Spotlights Icelandic Craftsmanship in FW23 'NefsgráDalur' Collection
66°North unveiled its Fall/Winter 2023 'NefsgráDalur' collection, emphasizing its deep roots in Icelandic craftsmanship and functionality. The collection features innovative materials and designs inspired by Iceland's unique landscapes, continuing the brand's tradition of producing high-performance outerwear....more
Highsnobiety • October 5, 2023
66°North news title: GANNI & 66°NORTH ARE BACK WITH MORE WEATHER-READY GEAR
Icelandic technical outerwear specialist 66°North and Danish contemporary label GANNI have teamed up for their third collaboration, releasing a Fall/Winter 2023 collection that merges functional design with playful aesthetics. The collection features recycled materials and is designed for both urban and outdoor environments....more
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