Motive (formerly KeepTruckin) is a leading technology company revolutionizing the safety, productivity, and profitability of businesses that power the physical economy. Motive’s AI-powered platform combines IoT hardware with advanced software to provide solutions for fleet management, driver safety, ELD compliance, asset tracking, spend management, and more. Serving a diverse range of industries including trucking, logistics, construction, and field services, Motive helps businesses automate operations, reduce costs, and enhance safety standards. Their mission is to build technology that improves the safety, productivity, and profitability of businesses that power the physical economy.
The San Francisco headquarters serves as Motive's primary center for executive leadership, strategic planning, product development, software engineering, marketing, and corporate operations, driving the company's innovation in AI and IoT for the physical economy.
Located in the heart of San Francisco's SoMa (South of Market) district, a vibrant tech hub. The office likely features modern, open-plan designs conducive to collaboration and innovation, typical of leading technology companies in the area.
Motive's HQ fosters a dynamic and innovative work culture, emphasizing collaboration, customer-centricity, and rapid iteration. Employees often experience a fast-paced environment focused on solving complex challenges for the physical economy through technology.
The headquarters' location in San Francisco provides strategic access to a rich talent pool in technology and engineering, proximity to venture capital, and a position within one of the world's leading innovation ecosystems. It's central to Motive's growth and product development efforts.
Motive supports its global customer base through strategically located offices and remote teams worldwide. Key functions distributed globally include software engineering, product development, sales, customer support, and operations. Major operational hubs are in North America (USA, Canada, Mexico), and Asia (Pakistan, India, Vietnam, Taiwan), with an expanding presence to serve customers across various continents, ensuring comprehensive service and innovation.
55 Hawthorne Street, Suite 400
San Francisco
California
USA
Address: 150 4th Ave N, Suite 1200, Nashville, TN 37219
The Nashville office strengthens Motive's presence in the Eastern and Central United States, a key region for the trucking and logistics industry, allowing for closer engagement with customers and access to a growing tech talent pool in the Southeast.
Address: Building 3, Software Technology Park, Ferozepur Road, Lahore, Pakistan
The Lahore office is a key part of Motive's global engineering and talent strategy, enabling round-the-clock development cycles and providing cost-effective, high-quality technical expertise to support Motive's worldwide platform.
Address: Prestige Sterling Square, #4, SBI Colony, St Marks Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001, India
The Bengaluru office enhances Motive's global R&D capabilities and provides support for its expanding customer base in the Asia-Pacific region, contributing to its 24/7 product development and support model.
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As of April 2025, Motive' leadership includes:
Motive has been backed by several prominent investors over the years, including:
In the past 12 months, Motive has strengthened its executive team with a new Chief People Officer. The company also saw a transition in its Chief Technology Officer role, with the co-founder reassuming responsibilities.
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Motive primarily utilizes the `first.last@gomotive.com` email format for its employees. For instance, an employee named John Doe would likely have the email address john.doe@gomotive.com. Other less common formats might exist but this is the predominant structure.
first.last@gomotive.com
Format
jane.doe@gomotive.com
Example
90%
Success rate
PR Newswire • February 20, 2024
Motive announced that its Motive Card has surpassed a $1 billion annualized spend run rate, demonstrating significant growth in its spend management solution designed to help businesses control expenses and streamline financial operations....more
PR Newswire • January 10, 2024
Motive's AI Dashcam was recognized with a 2024 BIG Innovation Award by the Business Intelligence Group. This award highlights Motive's commitment to leveraging artificial intelligence for enhancing driver safety and fleet management efficiency....more
PR Newswire • October 4, 2023
Motive announced its official launch and expansion of operations into Mexico. This strategic move aims to help Mexican businesses modernize their operations with Motive's integrated fleet management platform, improving safety, productivity, and compliance....more
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