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Motive's Overview

Total employees3500
HeadquartersSan Francisco
Founded2013

Motive (formerly KeepTruckin) is a leading technology company revolutionizing the safety, productivity, and profitability of businesses that power the physical economy. Motive’s AI-powered platform combines IoT hardware with advanced software to provide solutions for fleet management, driver safety, ELD compliance, asset tracking, spend management, and more. Serving a diverse range of industries including trucking, logistics, construction, and field services, Motive helps businesses automate operations, reduce costs, and enhance safety standards. Their mission is to build technology that improves the safety, productivity, and profitability of businesses that power the physical economy.

Where is Motive's Headquarters?

HQ Function

The San Francisco headquarters serves as Motive's primary center for executive leadership, strategic planning, product development, software engineering, marketing, and corporate operations, driving the company's innovation in AI and IoT for the physical economy.

Notable Features:

Located in the heart of San Francisco's SoMa (South of Market) district, a vibrant tech hub. The office likely features modern, open-plan designs conducive to collaboration and innovation, typical of leading technology companies in the area.

Work Culture:

Motive's HQ fosters a dynamic and innovative work culture, emphasizing collaboration, customer-centricity, and rapid iteration. Employees often experience a fast-paced environment focused on solving complex challenges for the physical economy through technology.

HQ Significance:

The headquarters' location in San Francisco provides strategic access to a rich talent pool in technology and engineering, proximity to venture capital, and a position within one of the world's leading innovation ecosystems. It's central to Motive's growth and product development efforts.

Values Reflected in HQ: The headquarters environment and operations aim to embody Motive's core values: Create value for customers, Own your outcomes, Build with urgency, Win and lose as a team, Embrace diverse perspectives, and Raise the bar.

Location:

Motive supports its global customer base through strategically located offices and remote teams worldwide. Key functions distributed globally include software engineering, product development, sales, customer support, and operations. Major operational hubs are in North America (USA, Canada, Mexico), and Asia (Pakistan, India, Vietnam, Taiwan), with an expanding presence to serve customers across various continents, ensuring comprehensive service and innovation.

Street Address:

55 Hawthorne Street, Suite 400

City:

San Francisco

State/Province:

California

Country:

USA

Motive's Global Presence

Nashville, Tennessee, USA

Address: 150 4th Ave N, Suite 1200, Nashville, TN 37219

The Nashville office strengthens Motive's presence in the Eastern and Central United States, a key region for the trucking and logistics industry, allowing for closer engagement with customers and access to a growing tech talent pool in the Southeast.

Lahore, Punjab, Pakistan

Address: Building 3, Software Technology Park, Ferozepur Road, Lahore, Pakistan

The Lahore office is a key part of Motive's global engineering and talent strategy, enabling round-the-clock development cycles and providing cost-effective, high-quality technical expertise to support Motive's worldwide platform.

Bengaluru, Karnataka, India

Address: Prestige Sterling Square, #4, SBI Colony, St Marks Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001, India

The Bengaluru office enhances Motive's global R&D capabilities and provides support for its expanding customer base in the Asia-Pacific region, contributing to its 24/7 product development and support model.

Buying Intent Signals for Motive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Motive

As of April 2025, Motive' leadership includes:

Shoaib Makani - Co-Founder & CEO
Ryan Goldman - Co-Founder & CTO
Joe Du Bey - Chief Financial Officer
Olivia Beglen - Chief People Officer
Jai Ranganathan - Chief Product Officer
SaaS Lunsford - Chief Revenue Officer

Investors of Motive

Motive has been backed by several prominent investors over the years, including:

Insight Partners
Kleiner Perkins
GV (Google Ventures)
Scale Venture Partners
Index Ventures
Sutter Hill Ventures
Greenoaks Capital

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past 12 months, Motive has strengthened its executive team with a new Chief People Officer. The company also saw a transition in its Chief Technology Officer role, with the co-founder reassuming responsibilities.

Departures

Dorothy Li, Dorothy Li departed from her role as Chief Technology Officer after contributing to Motive's technology strategy and development.

New Appointments:

Olivia Beglen, Olivia Beglen joined Motive as Chief People Officer to oversee the company's global people strategy, talent acquisition, and employee experience.
Ryan Goldman, Ryan Goldman, co-founder of Motive, transitioned back to the role of Chief Technology Officer, continuing to drive innovation within the company's product and engineering teams.

Technology (Tech Stack) used by Motive

Discover the tools Motive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Motive Email Formats and Examples

Motive primarily utilizes the `first.last@gomotive.com` email format for its employees. For instance, an employee named John Doe would likely have the email address john.doe@gomotive.com. Other less common formats might exist but this is the predominant structure.

first.last@gomotive.com

Format

jane.doe@gomotive.com

Example

90%

Success rate

News and media

PR NewswireFebruary 20, 2024

Motive Card Annualized Spend Run Rate Surpasses $1 Billion

Motive announced that its Motive Card has surpassed a $1 billion annualized spend run rate, demonstrating significant growth in its spend management solution designed to help businesses control expenses and streamline financial operations....more

PR NewswireJanuary 10, 2024

Motive AI Dashcam Wins 2024 BIG Innovation Award

Motive's AI Dashcam was recognized with a 2024 BIG Innovation Award by the Business Intelligence Group. This award highlights Motive's commitment to leveraging artificial intelligence for enhancing driver safety and fleet management efficiency....more

PR NewswireOctober 4, 2023

Motive Expands Operations into Mexico

Motive announced its official launch and expansion of operations into Mexico. This strategic move aims to help Mexican businesses modernize their operations with Motive's integrated fleet management platform, improving safety, productivity, and compliance....more

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