5W Public Relations (5WPR) is a full-service, independently-owned PR agency renowned for its results-driven approach and expertise across diverse sectors including consumer brands, B2B, technology, corporate communications, crisis management, and digital marketing. Headquartered in New York City, 5WPR is recognized for its fast-paced environment and commitment to delivering impactful media relations and strategic communications solutions to a wide range of clients, from startups to Fortune 500 companies. The agency is known for its entrepreneurial spirit and aggressive media outreach tactics.
Serves as the central hub for all strategic planning, client management, creative development, media relations, and administrative operations for the agency's global activities.
Located in the iconic Helmsley Building, a historic skyscraper in Midtown Manhattan, offering a prestigious address with modern office amenities and direct access to Grand Central Terminal.
Known for a high-energy, fast-paced, and results-oriented work environment. It fosters a competitive yet collaborative atmosphere, encouraging employees to be proactive and innovative in their PR strategies.
Its New York City location places 5WPR at the epicenter of global media, finance, and culture, enabling direct engagement with key journalists, influencers, and industry leaders, which is crucial for a PR agency.
While its primary physical offices are in the US (New York and Miami) with a presence in London, 5WPR supports clients with global needs through a robust network of international agency partners. This allows them to execute campaigns in various regions worldwide, including Europe, Asia, and Latin America, by managing international media relations, coordinating global product launches, and handling cross-border crisis communications.
230 Park Avenue, 16th Floor
New York
NY
USA
Address: 200 S Biscayne Blvd, Suite 2790, Miami, FL 33131
To provide localized PR support, tap into the vibrant Miami business ecosystem, cater to the growing Latin American market, and expand its national footprint in key growth areas.
Address: Specific street address not consistently published, often works with local partners or has a representative office.
To extend 5WPR's reach into the UK and European markets, offering international campaign capabilities and supporting global client needs.
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As of April 2025, 5WPR' leadership includes:
5WPR has been backed by several prominent investors over the years, including:
In early 2022, Ronn Torossian stepped down as CEO, with Matthew Caiola and Dara A. Busch being appointed as Co-CEOs. While this specific transition is slightly outside the immediate 12-month window for mid-2024, it was a significant leadership change. More recent specific high-profile hires or exits within the last 12 months are not prominently publicized.
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5W Public Relations primarily uses the email format consisting of the first initial followed by the last name. For example, if an employee's name is Jane Doe, her email address would likely be jdoe@5wpr.com.
[first_initial][last]@5wpr.com
Format
jdoe@5wpr.com
Example
85%
Success rate
O'Dwyer's PR News • February 15, 2024
5W Public Relations is working with Authentic Brands Group on its $2.5B cash and stock deal to acquire Reebok from Germany’s Adidas....more
PRovoke Media • January 18, 2024
5WPR has launched a specialized practice focused on artificial intelligence public relations. The new division will assist AI companies and businesses integrating AI into their operations with strategic communications, media relations, and thought leadership....more
PRWeek • October 19, 2023
5W Public Relations has been named agency of record for six new clients across its consumer, corporate and technology practices, including Gentreo, ثابت (Thabet), PairSoft, Cohart, Modulate and Air Company....more
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