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5WPR's Overview

Total employees405
HeadquartersNew York
Founded2003

5W Public Relations (5WPR) is a full-service, independently-owned PR agency renowned for its results-driven approach and expertise across diverse sectors including consumer brands, B2B, technology, corporate communications, crisis management, and digital marketing. Headquartered in New York City, 5WPR is recognized for its fast-paced environment and commitment to delivering impactful media relations and strategic communications solutions to a wide range of clients, from startups to Fortune 500 companies. The agency is known for its entrepreneurial spirit and aggressive media outreach tactics.

Where is 5WPR's Headquarters?

5WPR office5WPR office5WPR office5WPR office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for all strategic planning, client management, creative development, media relations, and administrative operations for the agency's global activities.

Notable Features:

Located in the iconic Helmsley Building, a historic skyscraper in Midtown Manhattan, offering a prestigious address with modern office amenities and direct access to Grand Central Terminal.

Work Culture:

Known for a high-energy, fast-paced, and results-oriented work environment. It fosters a competitive yet collaborative atmosphere, encouraging employees to be proactive and innovative in their PR strategies.

HQ Significance:

Its New York City location places 5WPR at the epicenter of global media, finance, and culture, enabling direct engagement with key journalists, influencers, and industry leaders, which is crucial for a PR agency.

Values Reflected in HQ: The choice of a prominent, energetic, and historically significant location like Midtown Manhattan reflects 5WPR's values of ambition, drive, visibility, and strong presence in the industry.

Location:

While its primary physical offices are in the US (New York and Miami) with a presence in London, 5WPR supports clients with global needs through a robust network of international agency partners. This allows them to execute campaigns in various regions worldwide, including Europe, Asia, and Latin America, by managing international media relations, coordinating global product launches, and handling cross-border crisis communications.

Street Address:

230 Park Avenue, 16th Floor

City:

New York

State/Province:

NY

Country:

USA

5WPR's Global Presence

Miami, Florida/USA

Address: 200 S Biscayne Blvd, Suite 2790, Miami, FL 33131

To provide localized PR support, tap into the vibrant Miami business ecosystem, cater to the growing Latin American market, and expand its national footprint in key growth areas.

London/United Kingdom

Address: Specific street address not consistently published, often works with local partners or has a representative office.

To extend 5WPR's reach into the UK and European markets, offering international campaign capabilities and supporting global client needs.

Buying Intent Signals for 5WPR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 5WPR

As of April 2025, 5WPR' leadership includes:

Ronn Torossian - Founder & Chairman
Matthew Caiola - Co-CEO
Dara A. Busch - Co-CEO
Michael G. O'Brien - Chief Financial Officer
Paul Kontonis - Chief Marketing Officer

Investors of 5WPR

5WPR has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

In early 2022, Ronn Torossian stepped down as CEO, with Matthew Caiola and Dara A. Busch being appointed as Co-CEOs. While this specific transition is slightly outside the immediate 12-month window for mid-2024, it was a significant leadership change. More recent specific high-profile hires or exits within the last 12 months are not prominently publicized.

Departures

Ronn Torossian, Ronn Torossian stepped down as CEO and assumed the role of Chairman.

New Appointments:

Paul Kontonis, Paul Kontonis was appointed as Chief Marketing Officer to lead marketing and growth initiatives.

Technology (Tech Stack) used by 5WPR

Discover the tools 5WPR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

5WPR Email Formats and Examples

5W Public Relations primarily uses the email format consisting of the first initial followed by the last name. For example, if an employee's name is Jane Doe, her email address would likely be jdoe@5wpr.com.

[first_initial][last]@5wpr.com

Format

jdoe@5wpr.com

Example

85%

Success rate

News and media

O'Dwyer's PR NewsFebruary 15, 2024

5WPR Handles Authentic Brands Group's Reebok Buy

5W Public Relations is working with Authentic Brands Group on its $2.5B cash and stock deal to acquire Reebok from Germany’s Adidas....more

PRovoke MediaJanuary 18, 2024

5WPR Launches AI Public Relations Practice

5WPR has launched a specialized practice focused on artificial intelligence public relations. The new division will assist AI companies and businesses integrating AI into their operations with strategic communications, media relations, and thought leadership....more

PRWeekOctober 19, 2023

5WPR wins six accounts

5W Public Relations has been named agency of record for six new clients across its consumer, corporate and technology practices, including Gentreo, ثابت (Thabet), PairSoft, Cohart, Modulate and Air Company....more

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