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A Place for Mom's Overview

Total employees1200
HeadquartersNew York
Founded2000

A Place for Mom is North America's largest senior living referral service, dedicated to helping families find the right senior care options for their loved ones. They provide personalized, expert guidance and connect families with a wide network of senior living communities, including assisted living, memory care, independent living, and in-home care providers. Their advisory service is offered at no cost to families, as they are compensated by the communities and providers in their network. The company leverages technology and a team of experienced Senior Living Advisors to simplify the complex process of finding senior care.

Where is A Place for Mom's Headquarters?

HQ Function

The New York headquarters serves as the central hub for strategic leadership, corporate operations, marketing, technology development, finance, and national partnership management.

Notable Features:

Located in a prominent office building in Midtown Manhattan, offering modern facilities and collaborative workspaces designed to support innovation and employee well-being.

Work Culture:

A Place for Mom fosters a mission-driven work culture centered on compassion, empathy, and helping families navigate senior care. The environment is typically dynamic, collaborative, and results-oriented, with a strong emphasis on leveraging technology to enhance their services.

HQ Significance:

The headquarters is pivotal for orchestrating the company's extensive network of advisors and partner communities across North America, driving technological innovation, and steering the company's overall strategic direction in the senior care industry.

Values Reflected in HQ: The choice of a central, accessible headquarters in a major city reflects values of professionalism, growth, and the importance of attracting top talent. The office design likely supports collaboration and efficiency, mirroring their commitment to providing effective solutions for families.

Location:

A Place for Mom primarily operates in the United States and Canada. Its global functions are focused on supporting these North American markets. This includes a widespread network of office-based and remote Senior Living Advisors, technology platform development and maintenance, marketing outreach, and the management of an extensive list of partner communities and care providers within these two countries.

Street Address:

530 Fifth Avenue, Floor 22

City:

New York

State/Province:

NY

Country:

USA

A Place for Mom's Global Presence

Overland Park, Kansas, USA

Address: 7200 West 132nd Street, Suite 300, Overland Park, KS 66213

Serves as a key hub for advisor operations covering various regions of the United States, leveraging its central location for broad support.

Toronto, Ontario, Canada

Address: Operates as A Place for Mom Canada ULC; specific public office address not prominently listed, many Canadian advisors may work remotely.

Dedicated to addressing the specific needs and navigating the senior care landscape within the Canadian market.

Buying Intent Signals for A Place for Mom

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of A Place for Mom

As of April 2025, A Place for Mom' leadership includes:

Larry Kutscher - Chief Executive Officer
Andrew Welch - President and Chief Operating Officer
James Thorman - Chief Financial Officer
Tatyana Zlotsky - Chief Marketing Officer & EVP of Operations
Raj Bahl - Chief Product & Technology Officer
Rebecca St. John - Chief People Officer

Investors of A Place for Mom

A Place for Mom has been backed by several prominent investors over the years, including:

General Atlantic
Silver Lake

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past 12-18 months, A Place for Mom has strengthened its executive leadership with key appointments and promotions, particularly in finance and operations, to support its continued growth and service enhancement.

New Appointments:

James Thorman, James Thorman appointed as new Chief Financial Officer to oversee financial strategy and operations.
Andrew Welch, Andrew Welch promoted from COO to President and Chief Operating Officer, taking on broader responsibilities.

Technology (Tech Stack) used by A Place for Mom

Discover the tools A Place for Mom uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

A Place for Mom Email Formats and Examples

A Place for Mom generally utilizes common corporate email address patterns. The most likely formats are [first_initial][last_name]@aplaceformom.com (e.g., jdoe@aplaceformom.com) or [first_name].[last_name]@aplaceformom.com (e.g., jane.doe@aplaceformom.com). Understanding these patterns can be helpful when trying to reach specific individuals within the company.

[first_initial][last]@aplaceformom.com

Format

jdoe@aplaceformom.com

Example

75%

Success rate

News and media

Business WireJanuary 24, 2024

A Place for Mom Announces 2024 Best of Senior Living Awards Honoring Top-Rated Senior Living Communities and Home Care Agencies

A Place for Mom (APFM) announced the recipients of the 2024 Best of Senior Living Awards. These awards recognize the top-rated senior living communities and home care agencies across the United States and Canada, based on reviews from seniors and their families on APlaceforMom.com....more

PR NewswireNovember 9, 2023

A Place for Mom Names James Thorman as Chief Financial Officer

A Place for Mom, Inc. (APFM), the leading advisory service for senior care in North America, today announced the appointment of James Thorman as Chief Financial Officer (CFO). Thorman will oversee the company's financial strategy and operations, supporting its mission to help families navigate senior living options....more

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