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55/Redefined's Overview

Total employees45
HeadquartersLondon
Founded2020

55-redefined is a UK-based organization dedicated to tackling ageism in the workplace and empowering individuals aged 50 and over. They offer a platform that connects experienced professionals with age-inclusive employers, alongside resources, coaching, and advocacy to redefine later-life careers. Their mission is to highlight the value of the over-50s demographic, enabling them to secure meaningful work and helping businesses build truly age-diverse teams.

Where is 55/Redefined's Headquarters?

HQ Function

The London headquarters serves as the primary operational base for strategic planning, business development, platform management, marketing, and advocacy efforts.

Notable Features:

Located in Covent Garden, the area is known for its bustling atmosphere and historic market buildings. Specific details of their office interior are not publicly highlighted but would likely foster collaboration and innovation.

Work Culture:

The work culture at 55-redefined is expected to be purpose-driven, inclusive, and dynamic, reflecting their mission to champion age diversity and challenge outdated stereotypes about older workers.

HQ Significance:

Being headquartered in London provides 55-redefined with access to a diverse talent pool, numerous businesses, potential partners, and proximity to media and governmental organizations relevant to their advocacy work.

Values Reflected in HQ: The choice of a central London location reflects ambition, a desire for connectivity, and a commitment to being at the forefront of social and workplace change.

Location:

While 55-redefined is headquartered in the UK, its mission and digital platform have a global relevance. They support individuals and companies internationally by providing resources, thought leadership on age diversity, and fostering connections across borders. Their online presence allows them to reach and engage with a worldwide audience interested in combating ageism in employment.

Street Address:

71-75 Shelton Street, Covent Garden

City:

London

State/Province:

England

Country:

United Kingdom

55/Redefined's Global Presence

Primarily London-based with remote team members

Address: N/A - Operates mainly from London HQ, supports remote work.

Focus on expanding reach beyond London to other UK regions and potentially international markets through digital engagement and partnerships.

Buying Intent Signals for 55/Redefined

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 55/Redefined

As of April 2025, 55/Redefined' leadership includes:

Lyndsey Simpson - Founder & CEO
Jo Rawcliffe - Chief Financial Officer
Chris Lunn - Chief Technology Officer
Hannah Lunn - Chief Product Officer
Dave Mackenzie - Managing Director, Advisory

Investors of 55/Redefined

55/Redefined has been backed by several prominent investors over the years, including:

Praetura Ventures
Genesis AME Ltd
Multiple angel investors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a private, growing company, detailed executive movements are not always widely publicized. Key leadership has been stable, focusing on growth since recent funding rounds. No major executive exits have been publicly announced in the last 12 months.

Technology (Tech Stack) used by 55/Redefined

Discover the tools 55/Redefined uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

55/Redefined Email Formats and Examples

Common email formats for 55-redefined likely follow standard professional patterns. The most probable format is [first].[last]@55redefined.com or [first_initial][last]@55redefined.com.

[first].[last]@55redefined.com

Format

lyndsey.simpson@55redefined.com

Example

85%

Success rate

News and media

Business ManchesterSeptember 13, 2023

Over 50s champion 55/Redefined joins forces with ProAge

55/Redefined has partnered with ProAge, the UK’s leading voice for multigenerational workforces, to enhance age diversity in employment. This collaboration aims to combine 55/Redefined's job-matching platform with ProAge's consultancy to better support businesses....more

Business LeaderJanuary 20, 2023

55/Redefined partners with Reed.co.uk to tackle ageism in the workplace

55/Redefined announced a partnership with leading jobs site Reed.co.uk. The collaboration aims to provide the over-50s demographic with greater access to live job roles from age-inclusive employers....more

UK Tech NewsOctober 26, 2022

55/Redefined secures £1.2m pre-seed to tackle ageism in the workplace

55/Redefined, a platform championing over-50s in the workplace, announced it has raised £1.2 million in a pre-seed funding round led by Praetura Ventures. The funding is aimed at expanding its team and platform capabilities....more

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