55-redefined is a UK-based organization dedicated to tackling ageism in the workplace and empowering individuals aged 50 and over. They offer a platform that connects experienced professionals with age-inclusive employers, alongside resources, coaching, and advocacy to redefine later-life careers. Their mission is to highlight the value of the over-50s demographic, enabling them to secure meaningful work and helping businesses build truly age-diverse teams.
The London headquarters serves as the primary operational base for strategic planning, business development, platform management, marketing, and advocacy efforts.
Located in Covent Garden, the area is known for its bustling atmosphere and historic market buildings. Specific details of their office interior are not publicly highlighted but would likely foster collaboration and innovation.
The work culture at 55-redefined is expected to be purpose-driven, inclusive, and dynamic, reflecting their mission to champion age diversity and challenge outdated stereotypes about older workers.
Being headquartered in London provides 55-redefined with access to a diverse talent pool, numerous businesses, potential partners, and proximity to media and governmental organizations relevant to their advocacy work.
While 55-redefined is headquartered in the UK, its mission and digital platform have a global relevance. They support individuals and companies internationally by providing resources, thought leadership on age diversity, and fostering connections across borders. Their online presence allows them to reach and engage with a worldwide audience interested in combating ageism in employment.
71-75 Shelton Street, Covent Garden
London
England
United Kingdom
Address: N/A - Operates mainly from London HQ, supports remote work.
Focus on expanding reach beyond London to other UK regions and potentially international markets through digital engagement and partnerships.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, 55/Redefined' leadership includes:
55/Redefined has been backed by several prominent investors over the years, including:
As a private, growing company, detailed executive movements are not always widely publicized. Key leadership has been stable, focusing on growth since recent funding rounds. No major executive exits have been publicly announced in the last 12 months.
Discover the tools 55/Redefined uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for 55-redefined likely follow standard professional patterns. The most probable format is [first].[last]@55redefined.com or [first_initial][last]@55redefined.com.
[first].[last]@55redefined.com
Format
lyndsey.simpson@55redefined.com
Example
85%
Success rate
Business Manchester • September 13, 2023
55/Redefined has partnered with ProAge, the UK’s leading voice for multigenerational workforces, to enhance age diversity in employment. This collaboration aims to combine 55/Redefined's job-matching platform with ProAge's consultancy to better support businesses....more
Business Leader • January 20, 2023
55/Redefined announced a partnership with leading jobs site Reed.co.uk. The collaboration aims to provide the over-50s demographic with greater access to live job roles from age-inclusive employers....more
UK Tech News • October 26, 2022
55/Redefined, a platform championing over-50s in the workplace, announced it has raised £1.2 million in a pre-seed funding round led by Praetura Ventures. The funding is aimed at expanding its team and platform capabilities....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including 55/Redefined, are just a search away.