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54D's Overview

Total employees36
HeadquartersMiami
Founded2012

54D is a global fitness movement renowned for its intensive 54-day training program that combines high-intensity exercise, nutritional guidance, and recovery therapy to achieve significant physical and mental transformations. Founded by former professional soccer player Rodrigo Garduño, 54D focuses on discipline, community, and delivering measurable results. In the USA, 54D has rapidly expanded, bringing its unique, results-driven fitness experience to major cities, fostering a dedicated following seeking a challenging and effective path to a healthier lifestyle.

Where is 54D's Headquarters?

HQ Function

Serves as the registered corporate office for 54D's operations in the United States, handling administrative, legal, and strategic oversight for the US market.

Notable Features:

Likely a functional office space purposed for administrative tasks, distinct from their high-energy fitness studios. Specific architectural details are not publicly highlighted.

Work Culture:

The work culture at 54D's corporate office is expected to be dynamic and growth-oriented, supporting the expansion and operations of its high-energy fitness studios. It likely mirrors the brand's values of discipline, performance, and results, with a focus on strategic planning, marketing, and business development.

HQ Significance:

Represents the official corporate presence of 54D in the USA, crucial for managing growth, partnerships, and legal compliance within this key market.

Values Reflected in HQ: Efficiency, professionalism, and strategic focus, underpinning the operational backbone of the high-energy, transformative experiences delivered in their fitness studios.

Location:

54D has established a significant global presence, primarily focused on its high-intensity fitness programs. Originating in Mexico, the company has expanded its physical studio locations to major cities in the United States (including Miami, New York, and other locations in Florida) and Colombia. Beyond physical studios, 54D supports its global community through its 54D ON online platform, offering virtual training programs, nutritional guidance, and motivation to individuals worldwide, transcending geographical boundaries.

Street Address:

2222 SW 8th St

City:

Miami

State/Province:

FL

Country:

USA

54D's Global Presence

Coral Gables, Florida, USA

Address: 4210 Ponce de Leon, Coral Gables, FL 33146

Serves the Coral Gables and greater Miami community, providing direct access to 54D's unique fitness methodology and acting as a key operational hub in South Florida.

New York, New York, USA

Address: 230 E 53rd St, New York, NY 10022 (Midtown East)

Caters to the demanding New York City market, expanding 54D's brand presence in a key metropolitan area and serving a diverse clientele seeking transformative fitness results.

Design District, Miami, Florida, USA

Address: 3946 N Miami Ave, Miami, FL 33127

Serves residents and professionals in the Design District and surrounding Miami neighborhoods, contributing to 54D's strong footprint in the South Florida fitness scene.

Weston, Florida, USA

Address: 1440 Indian Trace, Weston, FL 33326

Expands 54D's reach into affluent suburban markets in South Florida, making the program accessible to a wider demographic outside of urban centers.

Buying Intent Signals for 54D

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 54D

As of April 2025, 54D' leadership includes:

Rodrigo Garduño - Founder & Chief Executive Officer
Rodrigo de Ovando - Co-Founder

Investors of 54D

54D has been backed by several prominent investors over the years, including:

Endeavor
Alex Rodriguez (ARod Corp)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Public information regarding specific executive hires or exits at 54D in the last 12 months is limited. The core leadership team, including the founders, appears to remain consistent in driving the company's growth. Significant partnerships, like with Alex Rodriguez, continue to be prominent.

Technology (Tech Stack) used by 54D

Discover the tools 54D uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

54D Email Formats and Examples

While 54D's exact internal email format isn't publicly disclosed, common patterns for companies of its structure often involve [first name].[last name] or [first initial][last name] combinations at their official domain, 54d.com.

[first].[last]@54d.com

Format

rodrigo.garduno@54d.com

Example

75%

Success rate

News and media

Club IndustryAugust 2, 2023

Alex Rodriguez-Backed 54D Opens Location in Affluent Florida Community (Weston)

54D, the fitness brand backed by Alex Rodriguez, announced the opening of its newest location in Weston, Florida. This expansion signifies the brand's continued growth in the South Florida market, bringing its popular 54-day training program to another affluent community....more

ForbesJanuary 25, 2022

Alex Rodriguez Expands His Fitness Empire With 54D

Alex Rodriguez discusses his investment and partnership with 54D, highlighting his role as Chairman of 54D ON (the online platform) and his belief in the brand's unique approach to achieving physical and mental transformation. The article details the growth and philosophy of 54D....more

Yahoo Finance (via Business Wire)November 10, 2023

54D Opens First-Ever Location in Hallandale Beach, Florida

54D announced the grand opening of its first fitness center in Hallandale Beach, Florida. This marks the company's sixth U.S. location and its fifth in South Florida, further solidifying its presence in the region and offering its high-intensity program to a new community....more

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