Plaid
Plaid's Overview
Plaid is a financial technology company that builds data transfer technologies to power the digital financial ecosystem. It acts as an intermediary layer between traditional financial institutions and fintech applications, enabling users to securely connect their bank accounts to apps like Venmo, Robinhood, Chime, and Acorns. Plaid's platform allows developers to build innovative financial services and products by providing access to transaction data, identity verification, account balance information, and payment initiation services. The company aims to democratize financial services through technology, making it easier for consumers to manage their financial lives and for developers to create new financial tools.
Where is Plaid's Headquarters?
HQ Function
Serves as the global headquarters, housing key leadership, engineering, product development, marketing, and core operational teams. It's the central hub for strategic decision-making and innovation.
Notable Features:
Located in the SoMa (South of Market) district, known for its concentration of tech companies. The office space is designed to be modern and collaborative, reflecting tech industry standards with open floor plans and amenities to foster creativity.
Work Culture:
Plaid's work culture is often described as fast-paced, innovative, and mission-driven, with a strong emphasis on engineering excellence and solving complex problems in the financial space. Collaboration and impact are highly valued.
HQ Significance:
Its San Francisco location places Plaid at the epicenter of technological innovation and venture capital, allowing it to attract top talent and stay connected to the latest trends in fintech and software development.
Values Reflected in HQ: The headquarters' design and location likely reflect Plaid's values of innovation, transparency, collaboration, and building for the future of finance.
Location:
Plaid primarily supports financial institutions and fintech applications in North America (USA and Canada) and Europe (including the UK, France, Spain, Ireland, Germany, and the Netherlands). Its global operations are geared towards providing secure and reliable financial data connectivity in these key markets, with dedicated teams for engineering, sales, partnerships, and customer support tailored to regional needs and regulations like Open Banking in Europe.
Street Address:
1098 Harrison St
City:
San Francisco
State/Province:
California
Country:
USA
Plaid's Global Presence
New York City, New York/USA
Address: Specific addresses can vary; typically located in key business or tech districts (e.g., previously 10 Hudson Yards).
To engage with the dense concentration of financial institutions and fintech companies on the East Coast and drive strategic partnerships.
Salt Lake City, Utah/USA
Address: Specific addresses can vary; often in tech-focused areas like Silicon Slopes.
To expand operational capacity, tap into diverse talent pools, and provide engineering and support functions.
London, England/UK
Address: Specific addresses can vary; typically in central London's tech or financial districts.
To lead Plaid's growth in the European market, navigating regional regulations and fostering relationships with European financial institutions and fintechs.
Amsterdam, Netherlands/EU
Address: Specific addresses can vary; typically in business-centric locations.
To strengthen Plaid's presence within the European Union, ensuring compliance with EU regulations and serving a diverse range of European clients.
Toronto, Ontario/Canada
Address: Specific addresses can vary; located in Toronto's financial or tech corridors.
To expand Plaid's services across Canada, addressing specific Canadian regulatory requirements and market opportunities.
Buying Intent Signals for Plaid
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Executive Team of Plaid
As of April 2025, Plaid' leadership includes:
Investors of Plaid
Plaid has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Plaid has seen strategic additions to its leadership team, particularly focusing on financial and international expertise. No major C-suite exits have been widely publicized in the immediate past 12 months, indicating relative stability at the top. Note: Information below is based on publicly available data up to early 2024.
New Appointments:
Technology (Tech Stack) used by Plaid
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly uses a few standard email formats for its employees. The most prevalent appears to be the first name, or first initial followed by the last name.
[first]@plaid.com (e.g., john@plaid.com) or [firstinitial][lastname]@plaid.com (e.g., jdoe@plaid.com)
Format
zach@plaid.com
Example
80%
Success rate
News and media
Plaid Blog • February 7, 2024
Plaid news title: Plaid launches Identity Verification and Monitor to help businesses onboard users and fight fraud
Plaid announced the launch of Identity Verification (IDV) and Monitor, new tools aimed at helping businesses securely onboard users and combat financial fraud. These products expand Plaid's offerings beyond account linking into identity management....more
TechCrunch • October 26, 2023
Plaid news title: Plaid launches Beacon, a new anti-fraud network
Plaid introduced Beacon, an anti-fraud network that allows financial institutions and fintech companies on Plaid's network to share intelligence about stolen identities and compromised bank accounts to combat fraud collectively....more
Plaid Blog • September 19, 2023
Plaid news title: Helen Min joins Plaid as Chief Financial Officer
Plaid announced the appointment of Helen Min as its new Chief Financial Officer. Min previously served as VP of Finance at Dropbox and brings significant experience in financial leadership....more
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