NextRoll, Inc.
NextRoll, Inc.'s Overview
NextRoll, Inc. is a marketing and advertising technology company that provides businesses with solutions to power their growth. Its product suite includes AdRoll for direct-to-consumer (DTC) marketers and RollWorks for account-based B2B marketing and sales teams. NextRoll leverages data and machine learning to help companies attract, engage, and retain customers, driving measurable results and business outcomes. Their mission is to accelerate growth for companies, globally.
Where is NextRoll, Inc.'s Headquarters?
HQ Function
Serves as the central hub for NextRoll's global operations, including executive leadership, product development, engineering, marketing, and corporate functions. It's where strategic decisions are made and company culture is cultivated.
Notable Features:
Modern office space in the Mission District, known for its open-plan design encouraging collaboration, various amenities for employees, and reflecting the tech-centric environment of San Francisco.
Work Culture:
Characterized by a fast-paced, innovative, and collaborative environment. Emphasizes diversity, inclusion, and employee growth, with a focus on data-driven results and customer success.
HQ Significance:
The San Francisco headquarters is pivotal as it anchors NextRoll in a key global technology and innovation hub, facilitating access to talent, partnerships, and market trends. It's the birthplace of many of its core technologies and strategies.
Values Reflected in HQ: The HQ design and operations likely reflect NextRoll's values such as transparency (open-plan layouts), collaboration (abundant meeting and breakout spaces), innovation (state-of-the-art tech infrastructure), and employee well-being (amenities and a supportive environment).
Location:
NextRoll supports global operations with strategically located offices in North America (San Francisco, New York, Salt Lake City), Europe (Dublin), and Asia-Pacific (Sydney). These offices enable NextRoll to provide localized sales, support, engineering, and services for its AdRoll and RollWorks platforms, catering to a diverse international client base and ensuring compliance with regional data and advertising standards.
Street Address:
2300 Harrison St
City:
San Francisco
State/Province:
CA
Country:
USA
NextRoll, Inc.'s Global Presence
Dublin, Ireland
Address: Iveagh Court, Block E, Harcourt Road, Dublin 2, D02 YT22, Ireland
To cater to the specific needs of the EMEA client base, provide localized support, and drive growth in the region by understanding local market dynamics and advertising regulations.
New York, NY, USA
Address: 10 E 33rd St, New York, NY 10016, USA
To serve clients in the Eastern United States, tap into the rich talent pool of New York City, and maintain a strong presence in a critical advertising and financial market.
Salt Lake City, UT, USA
Address: 260 S. Charles Lindbergh Dr. Salt Lake City, UT 84116
To expand operational capacity, access a diverse talent pool in the Mountain West region, and provide robust support for a growing customer base.
Sydney, Australia
Address: Level 2/13 Hickson Rd, Dawes Point NSW 2000, Australia
To drive NextRoll's growth in the APAC region, serving clients in Australia, New Zealand, and other Asia-Pacific countries with localized strategies and support.
Buying Intent Signals for NextRoll, Inc.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of NextRoll, Inc.
As of April 2025, NextRoll, Inc.' leadership includes:
Investors of NextRoll, Inc.
NextRoll, Inc. has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
NextRoll has focused on strengthening its leadership team with strategic appointments. Notably, Justin Coop joined as General Counsel & Chief Privacy Officer in August 2023. While major public announcements of exits are not prominent in the last 12 months, the company continues to evolve its leadership structure to drive growth.
New Appointments:
Technology (Tech Stack) used by NextRoll, Inc.
Discover the tools NextRoll, Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NextRoll, Inc. Email Formats and Examples
NextRoll, Inc. commonly utilizes email formats such as [first_initial][last]@nextroll.com (e.g., jdoe@nextroll.com) and [first].[last]@nextroll.com (e.g., jane.doe@nextroll.com). These are standard patterns for professional communication within the technology sector, facilitating outreach and internal correspondence.
Common patterns include: [first_initial][last]@nextroll.com and [first].[last]@nextroll.com
Format
jsmith@nextroll.com
Example
75%
Success rate
News and media
PR Newswire • February 14, 2024
NextRoll Achieves SOC 2 Type II Attestation for AdRoll and RollWorks Business Units
NextRoll announced that its AdRoll and RollWorks business units have successfully completed the System and Organization Controls (SOC) 2 Type II audit, demonstrating its commitment to data security and privacy for its customers....more
MarTech Series • September 12, 2023
RollWorks Launches First Free Account-Based Platform Edition for B2B Marketers
RollWorks, a division of NextRoll, introduced a free edition of its account-based marketing platform, aiming to make ABM accessible to more B2B companies, particularly small and medium-sized businesses....more
NextRoll News • August 29, 2023
NextRoll Appoints Justin Coop as General Counsel and Chief Privacy Officer
NextRoll announced the appointment of Justin Coop as its new General Counsel and Chief Privacy Officer, responsible for leading the company's global legal and privacy functions....more
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