4Rivers Equipment
4Rivers Equipment's Overview
4 Rivers Equipment is a trusted John Deere dealership network committed to supporting the agricultural, construction, and landscaping industries. They offer a comprehensive range of new and used John Deere equipment, genuine parts, and factory-certified service. With a strong focus on customer satisfaction and building long-term relationships, 4 Rivers Equipment provides solutions tailored to the needs of farmers, contractors, and property owners, ensuring they have the machinery and support to get the job done efficiently and reliably.
Where is 4Rivers Equipment's Headquarters?
HQ Function
The Greeley headquarters serves as the central command for 4 Rivers Equipment, overseeing all administrative, financial, strategic planning, marketing, and operational support functions for its extensive network of dealership locations.
Notable Features:
The headquarters likely features modern office spaces and infrastructure designed to efficiently manage a multi-state dealership operation, possibly including centralized training or support facilities.
Work Culture:
The work culture at 4 Rivers Equipment's headquarters is expected to be collaborative and customer-centric, with a strong emphasis on industry knowledge, professionalism, and dedication to supporting both the employees and the diverse clientele they serve in the agricultural and construction sectors.
HQ Significance:
As the nerve center of the company, the Greeley headquarters is crucial for ensuring operational consistency, driving growth strategies, and maintaining the high standards of service and product availability that 4 Rivers Equipment is known for across all its branches.
Values Reflected in HQ: The headquarters operations and environment likely reflect 4 Rivers Equipment's core values such as integrity, commitment to customers, quality service, and strong community involvement within the regions they operate.
Location:
4 Rivers Equipment operates primarily within the United States, boasting a significant network of dealership locations across Colorado, New Mexico, Texas, and Wyoming. Their operational focus is dedicated to serving the agricultural, construction, and turf care markets within these states by providing localized sales, extensive parts inventories, and expert service. While their direct operational footprint is regional, they are an integral part of the global John Deere dealer network, distributing world-renowned equipment and technology.
Street Address:
220 23rd Ave
City:
Greeley
State/Province:
CO
Country:
USA
4Rivers Equipment's Global Presence
Fort Collins, CO/USA
Address: 721 E. Collins St., Fort Collins, CO 80524
Serves the Northern Colorado region, including Larimer County, providing essential machinery, parts, and maintenance services to a diverse customer base in agriculture and construction.
El Paso, TX/USA
Address: 1800 E. Paisano Dr., El Paso, TX 79905
Supports the agricultural and construction sectors in West Texas and Southern New Mexico, offering reliable John Deere products and after-sales service to ensure customer uptime and productivity.
Cheyenne, WY/USA
Address: 3619 E. Lincolnway, Cheyenne, WY 82001
Serves as a vital resource for John Deere customers in Southeastern Wyoming, providing equipment and support for various local industries and residential needs.
Buying Intent Signals for 4Rivers Equipment
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 4Rivers Equipment
As of April 2025, 4Rivers Equipment' leadership includes:
Investors of 4Rivers Equipment
4Rivers Equipment has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major, publicly announced executive new hires or departures at 4 Rivers Equipment in the last 12 months. The current executive team appears to be stable, continuing to lead the company's operations and strategic initiatives.
Technology (Tech Stack) used by 4Rivers Equipment
Discover the tools 4Rivers Equipment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
4Rivers Equipment Email Formats and Examples
4 Rivers Equipment commonly uses the email format of the first initial followed by the last name. This is a standard professional email structure for many companies.
[first_initial][last]@4riversequipment.com
Format
mromer@4riversequipment.com
Example
85%
Success rate
News and media
Farm Equipment Magazine • October 3, 2023
4 Rivers Equipment Acquires Patriot Ag & Turf, Expanding Its John Deere Dealership Network
4 Rivers Equipment announced its strategic acquisition of Patriot Ag & Turf, a John Deere dealer with locations in Holyoke and Wray, Colorado, and Imperial, Nebraska. This expansion enhances 4 Rivers Equipment's service area and capacity in key agricultural regions of Colorado and Nebraska....more
Construction Equipment Guide • June 21, 2023
4 Rivers Equipment Opens New State-of-the-Art Facility in Frederick, Colorado
4 Rivers Equipment celebrated the grand opening of its new, modern dealership in Frederick, Colorado. The facility features expanded service bays, a larger parts department, and a spacious showroom, designed to better serve its construction and agricultural customers in the rapidly growing northern Colorado corridor....more
4 Rivers Equipment News • February 1, 2023
4 Rivers Equipment Acquires CKR LEASING AND SALES, LLC. IN CORTEZ, COLORADO
4 Rivers Equipment announced the acquisition of CKR Leasing and Sales, LLC., a John Deere Dealership in Cortez, Colorado. This addition further strengthens 4 Rivers Equipment's presence in Southwest Colorado, allowing them to extend their services to a broader customer base in the Four Corners region....more
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