4Front Credit Union
4Front Credit Union's Overview
4Front Credit Union is a member-owned financial cooperative serving communities across Michigan. Formed in 2015 through the merger of Members Credit Union (founded 1954) and Bay Winds Federal Credit Union (founded 1934), 4Front is committed to providing its members with a comprehensive range of financial services. These include personal and business banking, loans (auto, mortgage, personal), investment services, and robust digital banking solutions. Their mission focuses on enhancing member financial well-being and actively participating in community development.
Where is 4Front Credit Union's Headquarters?
HQ Function
Serves as the central administrative, operational, and strategic hub for the credit union, overseeing branch operations, member services, risk management, and corporate functions.
Notable Features:
Modern facility located in downtown Traverse City, designed to support efficient operations and house key decision-making functions. Its location offers accessibility and reflects its commitment to the local community.
Work Culture:
A member-focused and collaborative environment that emphasizes community involvement, teamwork, and the credit union philosophy of 'people helping people.' Employees are encouraged to provide excellent financial services and contribute to local initiatives.
HQ Significance:
The headquarters is the nerve center for strategic planning, policy development, regulatory compliance, and overall direction of the credit union. It supports all branch locations and digital service delivery to ensure consistent and quality member experiences.
Values Reflected in HQ: The headquarters operations reflect values of financial stewardship, member trust, community commitment, innovation in service, and operational excellence.
Location:
4Front Credit Union primarily serves members within specific regions of Michigan, USA, through its network of physical branches. While it does not operate international physical branches, its members can access their accounts and a wide array of services globally through its comprehensive online banking portal, mobile banking app, and extensive ATM networks (CO-OP Network).
Street Address:
700 E Front St
City:
Traverse City
State/Province:
Michigan
Country:
USA
4Front Credit Union's Global Presence
Petoskey, Michigan, USA
Address: 2100 US 31 North, Petoskey, MI 49770
To serve the diverse financial needs of members in Petoskey and the surrounding Emmet County area, offering convenient access to affordable banking products and personalized financial guidance.
Cadillac, Michigan, USA
Address: 1050 N. Mitchell Street, Cadillac, MI 49601
To support the financial well-being of the Cadillac community and Wexford County residents by providing accessible, member-focused financial solutions and expertise.
Holland, Michigan, USA
Address: 12420 Riley Street, Holland, MI 49424
To extend 4Front's member-centric financial services to the Holland area and Ottawa County, fostering financial literacy and economic growth within the community.
Buying Intent Signals for 4Front Credit Union
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Executive Team of 4Front Credit Union
As of April 2025, 4Front Credit Union' leadership includes:
Investors of 4Front Credit Union
4Front Credit Union has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
4Front Credit Union has strategically strengthened its leadership by appointing key executives in areas like information technology, lending, and human resources over the recent 12-18 month period, positioning the credit union for continued growth and enhanced member service.
New Appointments:
Technology (Tech Stack) used by 4Front Credit Union
Discover the tools 4Front Credit Union uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
4Front Credit Union Email Formats and Examples
4Front Credit Union likely uses standard professional email formats for its employees. Common patterns include the first initial followed by the last name, or first name separated by a dot from the last name, preceding '@4frontcu.com'.
[first_initial][last_name]@4frontcu.com or [first_name].[last_name]@4frontcu.com
Format
akempf@4frontcu.com
Example
85%
Success rate
News and media
CUInsight • May 8, 2023
4Front Credit Union Appoints David Leuschen Chief Information Officer
4Front Credit Union announced the appointment of David Leuschen as its new Chief Information Officer (CIO). Leuschen will lead the credit union’s technology strategy, digital transformation, and information security efforts....more
CUInsight • May 16, 2023
4Front Credit Union awards $40,000 in scholarships
4Front Credit Union awarded $40,000 in scholarships to 20 graduating high school seniors from communities it serves across Michigan, reinforcing its commitment to education and youth development....more
CUInsight • January 25, 2023
4Front Credit Union names Shelley Trombly Chief Human Resources Officer
4Front Credit Union has appointed Shelley Trombly as its new Chief Human Resources Officer (CHRO). Trombly will lead all aspects of human resources strategy and operations for the credit union....more
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