HQ Function

Prior to acquisition, the Albany headquarters served as the primary center for operations, software development, client services, sales, and strategic management for 4cite Marketing LLC.

Notable Features:

As a technology and data-focused company, the Albany office likely featured modern office amenities conducive to software development and client collaboration. Specific architectural details of the leased space are not widely publicized.

Work Culture:

The work culture at 4cite Marketing LLC, typical of a marketing technology firm, likely emphasized innovation, data-driven decision-making, client success, and a fast-paced environment. Collaboration and technical expertise would have been highly valued.

HQ Significance:

The Albany headquarters was significant as the operational core where 4cite developed its proprietary identification technology and managed its client relationships, contributing to its reputation in the retail marketing sector before being recognized and acquired by a larger industry player.

Values Reflected in HQ: The headquarters likely aimed to reflect values such as innovation, precision in data handling, customer-centricity, and technological advancement through its operational setup and employee engagement.

Location:

Prior to its acquisition, 4cite Marketing LLC's primary market focus was North America. Since being acquired by Merkle Inc., its technologies and capabilities have been integrated into Merkle's global footprint. Merkle operates in over 50 locations worldwide, providing data-driven customer experience management (CXM) solutions to international brands across various industries. Functions supported globally include data analytics, identity resolution, digital marketing, customer relationship management, and technology consulting.

Street Address:

80 State Street, 10th Floor (Historical)

City:

Albany

State/Province:

NY

Country:

USA