4Cite Marketing
4Cite Marketing's Overview
4cite Marketing LLC was a prominent provider of people-based identification and data services, specializing in leveraging consumer purchase data to help retailers and brands identify anonymous website visitors, understand customer behavior, and execute personalized marketing campaigns. Their core offerings focused on turning anonymous traffic into addressable customers and re-engaging existing ones. In October 2018, 4cite Marketing LLC was acquired by Merkle Inc., a Dentsu company, to enhance Merkle's identity resolution capabilities and people-based marketing solutions. Post-acquisition, 4cite's technology and team were integrated into Merkle's broader suite of services.
Where is 4Cite Marketing's Headquarters?
HQ Function
Prior to acquisition, the Albany headquarters served as the primary center for operations, software development, client services, sales, and strategic management for 4cite Marketing LLC.
Notable Features:
As a technology and data-focused company, the Albany office likely featured modern office amenities conducive to software development and client collaboration. Specific architectural details of the leased space are not widely publicized.
Work Culture:
The work culture at 4cite Marketing LLC, typical of a marketing technology firm, likely emphasized innovation, data-driven decision-making, client success, and a fast-paced environment. Collaboration and technical expertise would have been highly valued.
HQ Significance:
The Albany headquarters was significant as the operational core where 4cite developed its proprietary identification technology and managed its client relationships, contributing to its reputation in the retail marketing sector before being recognized and acquired by a larger industry player.
Values Reflected in HQ: The headquarters likely aimed to reflect values such as innovation, precision in data handling, customer-centricity, and technological advancement through its operational setup and employee engagement.
Location:
Prior to its acquisition, 4cite Marketing LLC's primary market focus was North America. Since being acquired by Merkle Inc., its technologies and capabilities have been integrated into Merkle's global footprint. Merkle operates in over 50 locations worldwide, providing data-driven customer experience management (CXM) solutions to international brands across various industries. Functions supported globally include data analytics, identity resolution, digital marketing, customer relationship management, and technology consulting.
Street Address:
80 State Street, 10th Floor (Historical)
City:
Albany
State/Province:
NY
Country:
USA
4Cite Marketing's Global Presence
N/A (Integrated into Merkle's Global Network)
Address: N/A
Merkle's global offices serve various regional markets and provide localized support for client engagement, service delivery, and business development across the Americas, EMEA, and APAC.
Buying Intent Signals for 4Cite Marketing
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 4Cite Marketing
As of April 2025, 4Cite Marketing' leadership includes:
Investors of 4Cite Marketing
4Cite Marketing has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
4cite Marketing LLC was acquired by Merkle Inc. in October 2018. Consequently, there have been no executive hires or exits specifically for 4cite Marketing LLC as an independent entity in the last 12 months. Executive transitions occurred at the time of the acquisition.
Technology (Tech Stack) used by 4Cite Marketing
Discover the tools 4Cite Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
4Cite Marketing Email Formats and Examples
Prior to its acquisition by Merkle, 4cite Marketing LLC likely used common corporate email formats. A common pattern for technology companies of its size was [first_initial][last]@[company_domain].com or [first].[last]@[company_domain].com. Post-acquisition, communications would use Merkle's email formats.
flast@4cite.com (e.g., jdoe@4cite.com) or first.last@4cite.com (e.g. jane.doe@4cite.com) (Historical)
Format
bgaito@4cite.com (Historical example for former CEO)
Example
0 (The 4cite.com domain is no longer independently active for email or redirects; emails would now be through Merkle's domain)%
Success rate
News and media
Merkle Press Release • October 3, 2018
Merkle Acquires 4Cite to Bolster Its People-Based Marketing Capabilities
Merkle, a leading technology-enabled, data-driven global performance marketing agency, today announced the acquisition of 4Cite Marketing, a people-based identification and data services company. The acquisition significantly enhances Merkle’s identity technology, data, and analytics offerings....more
MarTech Series • October 3, 2018
Merkle Acquires 4Cite to Bolster Its People-Based Marketing Capabilities
Merkle announced its acquisition of 4Cite Marketing. 4Cite is a market leader in consumer identification, leveraging their extensive purchase data network from retailers to identify previously anonymous website visitors....more
PR Newswire • February 7, 2017
4Cite Named a Leader in Customer Data Platforms for Retailers by Independent Research Firm
4Cite Marketing announced it was cited as a Leader in The Forrester Wave™: Customer Data Platforms For Retailers, Q1 2017. This recognition highlighted 4Cite's capabilities in helping retailers leverage customer data....more
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