4C Insights (part of Flashtalking by Mediaocean)
4C Insights (part of Flashtalking by Mediaocean)'s Overview
4C Insights (often referred to as 4C) was a data science and media technology company that provided a self-service SaaS platform for audience intelligence, media activation, and analytics across TV, digital, and social media. Its Scope by 4C™ platform enabled marketers to understand consumer behavior and optimize advertising campaigns. In July 2020, 4C Insights was acquired by Mediaocean, a leading platform for omnichannel advertising. The acquisition aimed to combine 4C's intelligence and optimization capabilities with Mediaocean's foundational advertising infrastructure, creating a comprehensive solution for converged TV and video advertising.
Where is 4C Insights (part of Flashtalking by Mediaocean)'s Headquarters?
HQ Function
Served as the global headquarters, housing executive leadership, core product development for its SaaS platform, data science teams, sales, marketing, and administrative functions before the Mediaocean acquisition.
Notable Features:
Located in a prominent downtown Chicago skyscraper, the office likely featured a modern, open-plan design conducive to collaboration and innovation, typical of a fast-growing technology company.
Work Culture:
4C's work culture was characterized by innovation, data-driven decision-making, and a fast-paced environment. It fostered collaboration among its engineers, data scientists, and client-facing teams to deliver advanced advertising technology solutions.
HQ Significance:
The Chicago headquarters was central to 4C's growth, anchoring its presence in the US market and serving as the nerve center for its technological development and strategic direction in the competitive ad-tech landscape.
Values Reflected in HQ: The headquarters likely embodied 4C's core values of innovation, data intelligence, and customer-centricity, providing an environment that supported cutting-edge research and development in advertising technology.
Location:
Prior to its acquisition by Mediaocean, 4C Insights had a significant global presence, serving clients across North America, Europe, and the Asia-Pacific regions. Its SaaS platform supported global advertising campaigns by offering audience intelligence, cross-channel media activation (including TV, digital, and social), and comprehensive analytics. Key international offices in cities like London, New York, and Singapore facilitated localized sales, support, and market development. These global operations and technological capabilities have since been integrated into Mediaocean's broader global advertising platform.
Street Address:
1 E Wacker Dr, Suite 2300
City:
Chicago
State/Province:
Illinois
Country:
USA
4C Insights (part of Flashtalking by Mediaocean)'s Global Presence
New York, New York, USA
Address: Specific pre-acquisition address not readily available; likely a WeWork or similar shared office space for tech companies.
To expand market share and provide localized support to clients in the key advertising market of New York and the surrounding East Coast region.
London, UK
Address: Former address often cited as WeWork, 2 Leman St, London E1 8FA, UK or similar.
To establish and grow 4C's footprint in the European market, catering to the diverse advertising needs of international clients and agencies in the EMEA region.
Singapore
Address: Specific pre-acquisition address not readily available.
To tap into the rapidly growing digital advertising market in the APAC region and provide localized solutions and support for clients.
Buying Intent Signals for 4C Insights (part of Flashtalking by Mediaocean)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 4C Insights (part of Flashtalking by Mediaocean)
As of April 2025, 4C Insights (part of Flashtalking by Mediaocean)' leadership includes:
Investors of 4C Insights (part of Flashtalking by Mediaocean)
4C Insights (part of Flashtalking by Mediaocean) has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
4C Insights was acquired by Mediaocean in July 2020. Consequently, 4C Insights no longer operates as an independent entity, and there have been no executive hires or exits directly attributable to '4C Insights' in the last 12 months. Any leadership changes involving former 4C personnel would occur within the Mediaocean organizational structure.
Technology (Tech Stack) used by 4C Insights (part of Flashtalking by Mediaocean)
Discover the tools 4C Insights (part of Flashtalking by Mediaocean) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
4C Insights (part of Flashtalking by Mediaocean) Email Formats and Examples
Prior to its acquisition by Mediaocean, 4C Insights likely utilized common corporate email formats. For current communication related to former 4C services or personnel, inquiries should be directed to Mediaocean.
Common formats at technology companies like 4C Insights included [first].[last]@4cinsights.com or [first_initial][last]@4cinsights.com. For example, jdoe@4cinsights.com.
Format
example.person@4cinsights.com (This is a hypothetical example based on common formats; the domain is no longer actively used by an independent 4C entity).
Example
70%
Success rate
News and media
Mediaocean • July 7, 2020
Mediaocean Acquires 4C Insights to Create Modern, Independent Ad Tech Platform for Converged TV and Video
Mediaocean announced its acquisition of 4C Insights, Inc. (4C), a leader in data science and media technology. The combination of 4C’s intelligence and optimization for closed ecosystems and converged video with Mediaocean’s foundational, system-of-record platform for advertising is a critical step in the vision to provide a modern, independent, and scaled platform for omnichannel advertising....more
AdExchanger • July 7, 2020
Mediaocean Acquires 4C To Build Out Cross-Channel Video Offering
Mediaocean is acquiring 4C Insights, a marketing and data science company with expertise in advanced TV and social media. The deal, announced Tuesday, brings Mediaocean closer to its goal of becoming a comprehensive SaaS platform for omnichannel marketers....more
4C Insights (via PR Newswire archive) • February 27, 2019
4C Achieves Amazon Advertising Partner Status (Pre-Acquisition News)
4C, a global data science and media technology company, today announced it has been named an Amazon Advertising partner with access to the Amazon Advertising API. This pre-acquisition news highlights 4C's efforts to integrate with major advertising platforms....more
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