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3Keel's Overview

Total employees96
HeadquartersTackley, Kidlington
Founded2013

3keel-ltd is a specialized e-commerce consultancy that empowers ambitious brands to achieve significant growth on global marketplaces like Amazon and beyond. They offer a comprehensive suite of services including marketplace strategy and management, digital marketing, retail media advertising, data analytics, and e-commerce strategy development. Their data-driven approach helps clients optimize their online presence, enhance customer engagement, and maximize sales performance. In March 2023, 3keel-ltd was acquired by Brainlabs, a global digital marketing agency, further enhancing its capabilities and reach within the digital commerce landscape.

Where is 3Keel's Headquarters?

3Keel office3Keel office3Keel office3Keel office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main operational and strategic hub for the e-commerce consultancy, housing core teams for strategy, client management, marketplace operations, and data analytics.

Notable Features:

Located at Rectory Farm, suggesting a unique, redeveloped rural setting, distinct from typical urban office blocks, potentially offering a focused and inspiring work environment.

Work Culture:

Fosters a collaborative, innovative, and client-centric environment, typical of a specialized consultancy. The unique setting likely contributes to a strong team culture and deep focus on delivering results for clients.

HQ Significance:

The original base of operations for 3keel-ltd, reflecting its growth from a specialist consultancy to an integral part of the larger Brainlabs digital marketing group. It symbolizes their expertise and foundational success.

Values Reflected in HQ: Innovation, expertise, and a grounded approach. The choice of a unique, non-traditional office space may reflect a commitment to a distinct company culture and creative problem-solving.

Location:

While its physical offices are in the UK (Oxfordshire and London), 3keel-ltd supports brands with their global e-commerce ambitions, specializing in navigating international marketplaces such as Amazon's global sites. As part of Brainlabs, which has a worldwide network of offices, 3keel-ltd now has significantly expanded global reach and resources to assist clients in numerous international markets.

Street Address:

The Stables, Rectory Farm, St. John's Road

City:

Tackley, Kidlington

State/Province:

Oxfordshire

Country:

United Kingdom

3Keel's Global Presence

London, England, United Kingdom

Address: Likely co-located or integrated with Brainlabs' London office at Wenlock Works, G Wenlock Rd, London N1 7SL, United Kingdom, following the acquisition.

To strengthen 3keel-ltd's presence in the major commercial and digital center of London, enabling closer client relationships, strategic partnerships, and access to urban talent and industry events.

Buying Intent Signals for 3Keel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 3Keel

As of April 2025, 3Keel' leadership includes:

Tom Bassett - CEO & Co-Founder
Matt Tuttofuoco - Head of Marketplaces & Co-Founder
Ben Goodale - Chief Strategy Officer
Alice de Mowbray - Head of Data & Analytics
Chris Gough - Head of Amazon Advertising
Kirsty El Housseini - Head of Client Services
Sian Preece - Head of People
Rob Hall - Head of Finance

Investors of 3Keel

3Keel has been backed by several prominent investors over the years, including:

Brainlabs (Acquirer/Parent Company as of March 2023)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant executive-level development was the acquisition of 3keel-ltd by Brainlabs in March 2023. The existing leadership team, including co-founders Tom Bassett and Matt Tuttofuoco, transitioned with the company and continue in their roles, integrating 3keel-ltd's specialist services within the larger Brainlabs organization. No other major public announcements of executive hires or exits from 3keel-ltd's core team have been made in the last 12 months.

Technology (Tech Stack) used by 3Keel

Discover the tools 3Keel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

3Keel Email Formats and Examples

3keel-ltd, operating with the domain 3keel.com, likely employs standard professional email address formats. Common patterns include combining first name and last name, or first initial and last name. These formats facilitate clear and professional communication.

Common formats: [first].[last]@3keel.com (e.g., jane.doe@3keel.com), [first_initial][last]@3keel.com (e.g., jdoe@3keel.com)

Format

tom.bassett@3keel.com

Example

85%

Success rate

News and media

Brainlabs Official WebsiteMarch 2, 2023

Brainlabs Acquires Award-Winning Amazon Specialist Agency 3keel-ltd

Global digital marketing agency Brainlabs announced its acquisition of 3keel-ltd, an 80-person e-commerce consultancy renowned for its expertise in Amazon and marketplace services. This strategic move is set to significantly bolster Brainlabs' e-commerce capabilities....more

UK Search AwardsNovember 30, 2022

3keel-ltd Wins Best Small Integrated Search Agency at UK Search Awards 2022

3keel-ltd was honored with the 'Best Small Integrated Search Agency' award at the prestigious UK Search Awards 2022. This award recognized their outstanding work in delivering effective and innovative integrated search strategies for their clients....more

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