3INA (pronounced Mina) is a contemporary beauty brand established in 2016, committed to challenging conventional beauty standards. It provides a diverse range of cruelty-free, vegan-friendly, and paraben-free makeup products, all manufactured in Europe. Emphasizing bold self-expression, inclusivity, and high-quality formulations, 3INA is recognized for its vibrant color palettes, innovative products, and accessible pricing. The brand empowers individuals to experiment with makeup and celebrate their unique identities, striving to deliver real, honest, and responsible beauty solutions through a strong digital presence and an expanding network of retail stores worldwide.
The Madrid headquarters serves as the global command center, overseeing brand strategy, product innovation and development, international marketing, global operations, and corporate administrative functions.
Situated in a prominent business district, the headquarters likely features a modern, open-plan office design fostering collaboration and creativity, aligned with the brand's contemporary image. Specific architectural details are not widely publicized.
The work culture at 3INA's HQ is expected to be fast-paced, dynamic, and highly creative, reflecting its disruptive brand ethos. It likely promotes inclusivity, innovation, and a shared passion for the beauty industry.
As the nerve center of its global operations, the Madrid HQ is pivotal for driving 3INA's international expansion, ensuring brand consistency, and fostering innovation in a competitive global market.
3INA maintains a significant global presence, supporting functions such as international retail management, e-commerce operations and fulfillment, global marketing and brand campaigns, product sourcing, and supply chain logistics. Headquartered in Madrid, the brand reaches customers across numerous countries in Europe, Asia, Australia, Africa, and the Americas. This is achieved through a combination of company-owned stores, franchise partnerships, presence in multi-brand retailers, and its international online platform, ensuring its products are accessible worldwide while adapting its offerings to diverse local market demands.
Paseo de la Castellana 79, 7ª planta
Madrid
Community of Madrid
Spain
Address: Central London, UK (Specific corporate office address not publicly detailed; operations likely managed through a dedicated UK team).
To drive brand growth, enhance market penetration, and increase brand visibility for 3INA within the highly competitive and trend-driven UK and Irish beauty markets, adapting global strategies to resonate with local consumer preferences.
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As of April 2025, 3INA' leadership includes:
3INA has been backed by several prominent investors over the years, including:
Specific details regarding executive new hires or departures at 3INA within the last 12 months (approximately mid-2023 to mid-2024) have not been widely publicized. The company has been focused on its strategic growth initiatives and international market expansion following its acquisition by The Astor Companies in early 2022.
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While 3INA's official email format policy is not publicly disclosed, companies of its nature commonly use standardized formats. Based on typical industry patterns, a likely format would involve a combination of the employee's first and last name.
[first].[last]@3ina.com
Format
example.name@3ina.com
Example
65%
Success rate
Global Cosmetics News • February 16, 2023
3INA (MINA) Makeup announced its strategic market entry into Israel, partnering with prominent local retailer Super-Pharm. This expansion signifies a continued effort by the brand to broaden its global footprint and introduce its diverse range of cruelty-free and vegan cosmetics to a new customer base in the Middle East....more
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