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3G Capital's Overview

Total employees83
HeadquartersNew York
Founded

3G Capital is a global investment firm focused on long-term value creation, with a particular emphasis on building and growing iconic consumer brands. Known for its disciplined approach to operations, cost management, and partnering with world-class management teams, 3G Capital aims to drive sustainable growth and profitability in its portfolio companies. The firm was founded in 2004 by Alex Behring, Jorge Paulo Lemann, Marcel Herrmann Telles, and Carlos Alberto Sicupira.

Where is 3G Capital's Headquarters?

3G Capital office3G Capital office3G Capital office3G Capital office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as a central hub for global investment strategy, deal origination and execution, portfolio company oversight, and investor relations for North American and global operations.

Notable Features:

Located in a prominent Midtown Manhattan office building, providing access to global financial markets and a modern working environment. Specific architectural details are not publicly emphasized.

Work Culture:

Characterized by a high-performance, meritocratic, and results-driven environment. Emphasis is placed on operational excellence, cost efficiency, accountability, and an entrepreneurial spirit inspired by its founders.

HQ Significance:

The New York headquarters is pivotal for its access to global capital markets, a deep talent pool, and its proximity to many of its investment targets and partners in North America and worldwide.

Values Reflected in HQ: The choice of a prime Manhattan location reflects ambition, professionalism, and a focus on high-stakes global business. The internal culture and office likely reflect values of lean operations, efficiency, and meritocracy rather than opulence.

Location:

3G Capital manages its global investment strategy and portfolio company operations primarily through its offices in New York and Rio de Janeiro. These hubs facilitate international deal sourcing, due diligence, investment execution, operational oversight of its globally operating portfolio companies, and capital raising from a diverse international investor base. While the firm itself has a concentrated office presence, its portfolio companies operate in numerous countries worldwide, giving 3G Capital an extensive indirect global footprint.

Street Address:

600 Third Avenue, 37th Floor

City:

New York

State/Province:

NY

Country:

USA

3G Capital's Global Presence

Rio de Janeiro, RJ/Brazil

Address: Praia de Botafogo, 300 - 12th floor, Botafogo, Rio de Janeiro - RJ, 22250-040, Brazil

Focuses on Latin American investment opportunities, talent development, and leverages the founding partners' extensive network and experience in the region. It's integral to the firm's history and ongoing strategy.

Buying Intent Signals for 3G Capital

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 3G Capital

As of April 2025, 3G Capital' leadership includes:

Alex Behring - Co-Founder and Co-Managing Partner
Daniel Schwartz - Co-Managing Partner
Jorge Paulo Lemann - Founding Partner
Marcel Herrmann Telles - Founding Partner
Carlos Alberto Sicupira - Founding Partner

Investors of 3G Capital

3G Capital has been backed by several prominent investors over the years, including:

As a private equity firm, 3G Capital raises funds from Limited Partners (LPs). Specific LPs are generally confidential. Investors typically include sovereign wealth funds, public and private pension funds, endowments, foundations, family offices, and high-net-worth individuals from around the globe.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major publicly announced executive hires or exits directly at the core 3G Capital firm level in the last 12 months. The firm is known for a stable, long-term leadership structure comprising its founding and managing partners. News often pertains to leadership changes within its portfolio companies rather than 3G Capital itself.

Technology (Tech Stack) used by 3G Capital

Discover the tools 3G Capital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

3G Capital Email Formats and Examples

3G Capital likely uses standard corporate email formats for its employees. Common patterns include combinations of first name, last name, or initials.

firstinitiallast@3g-capital.com (e.g., jdoe@3g-capital.com) or first.last@3g-capital.com (e.g., john.doe@3g-capital.com)

Format

asmith@3g-capital.com

Example

80%

Success rate

News and media

BloombergMarch 7, 2024

Jorge Paulo Lemann Says Era of Huge Deals Is Over for His Investing Group

3G Capital co-founder Jorge Paulo Lemann indicated a strategic shift, suggesting that the period of very large, transformative leveraged buyouts that his investment group (including 3G Capital) was known for is likely concluded, hinting at a move towards potentially different investment sizes or types....more

ReutersNovember 8, 2023

Advent nears deal to take Burger King India franchisee private, 3G Capital to exit

Advent International was reported to be nearing a deal to take Restaurant Brands Asia (the Indian franchisee of Burger King and Popeyes) private. This transaction would involve 3G Capital exiting its investment in the entity, marking a strategic divestment....more

Wall Street JournalFebruary 16, 2023

Kraft Heinz’s Sky-High Profits Show 3G Capital Playbook Endures

Kraft Heinz, a key portfolio company of 3G Capital, reported strong financial results, which analysts attributed to the enduring effectiveness of 3G Capital's operational playbook, focused on cost-cutting and efficiency, even amidst challenging market conditions....more

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