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3form's Overview

Total employees326
HeadquartersSalt Lake City
Founded2002

3form is a leading manufacturer of award-winning, sustainable materials and architectural solutions for the design industry. They specialize in creating innovative products like Varia Ecoresin, Chroma, and Pressed Glass, which are used in a wide range of applications including partitions, wall features, lighting, and furniture. 3form is committed to environmental responsibility, pushing the boundaries of material science to offer beautiful and eco-friendly options for architects and designers worldwide.

Where is 3form's Headquarters?

3form office3form office3form office3form office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Salt Lake City headquarters serves as the central hub for 3form's global operations, encompassing design, research and development, manufacturing, sales, marketing, and corporate administration.

Notable Features:

The facility extensively showcases 3form's own materials in its design and construction, acting as a living showroom. It features advanced manufacturing capabilities for their resin and glass products and collaborative spaces designed to foster innovation.

Work Culture:

3form's work culture is characterized by innovation, collaboration, and a strong design focus, with a deep commitment to sustainability and employee well-being. Employees are passionate about materials, craftsmanship, and creating impactful architectural solutions.

HQ Significance:

The Salt Lake City headquarters is pivotal as it's the birthplace of 3form's innovative material solutions and the core of its manufacturing and R&D efforts, driving its global reputation for quality, design leadership, and sustainability.

Values Reflected in HQ: The headquarters embodies 3form's core values: innovation in material science, design excellence, a profound commitment to sustainability (evident in both product and potentially facility operations), and high-quality craftsmanship.

Location:

3form supports its global clientele through its headquarters in Salt Lake City, international showrooms in key design cities, and an extensive network of sales representatives and distribution partners across North America, Europe, Asia, Australia, and the Middle East. This infrastructure facilitates global project specification, material supply, and dedicated customer support for architects and designers worldwide.

Street Address:

2300 S 2300 W

City:

Salt Lake City

State/Province:

Utah

Country:

USA

3form's Global Presence

London, UK

Address: Unit 201, The Building Centre, 26 Store Street, London, WC1E 7BT, UK

To expand 3form's presence and accessibility in the European market, providing direct access to material samples, expert advice, and fostering relationships with the regional design community.

Chicago, Illinois, USA

Address: Suite 11-123, The Merchandise Mart, 222 W Merchandise Mart Plaza, Chicago, IL 60654, USA

To strengthen 3form's brand presence and market penetration in a key North American design hub, offering direct interaction with their latest material innovations and solutions.

Buying Intent Signals for 3form

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 3form

As of April 2025, 3form' leadership includes:

Talley Goodson - Chief Executive Officer, 3form (Hunter Douglas Design Group)
Wynn Clayton - President, 3form
Jennifer Ruckel - Vice President of Marketing, 3form

Investors of 3form

3form has been backed by several prominent investors over the years, including:

Hunter Douglas

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or departures at 3form have been publicly announced in the last 12 months. As a subsidiary of Hunter Douglas, leadership changes, if any, may be internal or not widely reported through general news channels.

Technology (Tech Stack) used by 3form

Discover the tools 3form uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

3form Email Formats and Examples

3form, like many professional organizations, likely uses standardized email formats for its employees. The most common formats generally involve combinations of an employee's first name, last name, or initials.

Common formats include: [first_initial][last]@3-form.com (e.g., jdoe@3-form.com) or [first].[last]@3-form.com (e.g., jane.doe@3-form.com).

Format

jdoe@3-form.com

Example

75%

Success rate

News and media

ArchiproductsJune 12, 2023

3form Introduces Flek, a Sustainable Surface Material with a Unique Aesthetic

3form launched Flek, a new material platform made from Varia resin waste, showcasing the company's commitment to sustainability and circular design. Flek offers a distinct visual texture by repurposing manufacturing byproducts into beautiful, durable surfaces for various architectural applications....more

Interiors+SourcesJune 14, 2023

3form Honored with Best of NeoCon Awards for Innovative Material Solutions

3form received multiple Best of NeoCon awards in 2023, underscoring its leadership in material innovation and design excellence. Products like their Flek material and new Varia patterns were recognized for their sustainability and aesthetic appeal in the commercial interiors industry....more

3form Website / Industry PublicationsApril 22, 2024

3form Continues to Champion Sustainability and Circular Economy in Architectural Materials

3form consistently highlights its dedication to sustainable practices, including advancing its closed-loop recycling programs for Varia Ecoresin, reducing its carbon footprint, and developing new eco-friendly products. Their ongoing efforts aim to minimize environmental impact across the entire product lifecycle, from raw material sourcing to end-of-life solutions....more

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