Rappi
Rappi's Overview
Rappi is a Latin American multi-vertical technology company founded in 2015 and headquartered in Bogotá, Colombia. It operates as a 'super-app,' providing a comprehensive suite of on-demand services including restaurant food delivery, grocery and pharmacy fulfillment, courier services, e-commerce, and financial technology solutions like RappiPay and RappiCard. Rappi aims to simplify urban living by connecting users with a vast network of local businesses and delivery partners ('Rappitenderos'). The platform is prominent in 9 countries across Latin America, leveraging cutting-edge technology to offer convenience and efficiency to millions of users and drive digital transformation in the region.
Where is Rappi's Headquarters?
HQ Function
Serves as Rappi's global command center, housing key departments for technology development, product innovation, strategic planning, marketing, and overall operations management for its Latin American markets.
Notable Features:
Modern, agile office environment designed to promote collaboration and creativity, featuring open-plan workspaces, advanced technological infrastructure, and amenities typical of a leading tech firm.
Work Culture:
Rappi's headquarters fosters a dynamic, fast-paced, and entrepreneurial work culture. It is known for its emphasis on innovation, rapid execution ('correr'), customer-centricity, and a strong sense of ownership among employees.
HQ Significance:
The Bogotá headquarters is central to Rappi's identity as a pioneering Latin American technology company. It symbolizes the region's burgeoning tech ecosystem and acts as the nerve center for its expansive operations across multiple countries.
Values Reflected in HQ: The headquarters' environment and operations reflect Rappi's core values: ambition, agility, innovation, a 'get-things-done' attitude, and a strong focus on leveraging technology to solve user needs.
Location:
Rappi has a significant presence across Latin America, operating in 9 countries: Colombia, Mexico, Brazil, Argentina, Chile, Peru, Ecuador, Uruguay, and Costa Rica. Its platform supports a wide array of functions globally, managed through localized country teams and a central technology and strategy framework. These functions include on-demand delivery (food, groceries, pharmacy), e-commerce (RappiMall), quick-commerce (Turbo), travel (RappiTravel), and an expanding suite of fintech services (RappiPay, RappiCard).
Street Address:
Carrera 11a #94a-25, Bogotá, D.C.
City:
Bogotá
State/Province:
D.C. (Distrito Capital)
Country:
Colombia
Rappi's Global Presence
Mexico City, Mexico
Address: Key offices are typically situated in major business districts such as Polanco or Reforma.
To drive Rappi's growth and service excellence in Mexico, tailoring the super-app's offerings to meet the specific demands of Mexican consumers and businesses in a highly competitive landscape.
São Paulo, Brazil
Address: Strategically located in prominent commercial zones to oversee extensive Brazilian operations.
To consolidate and expand Rappi's presence in Brazil, a vital and dynamic market, by focusing on innovation, localized service offerings, and strategic partnerships.
Buenos Aires, Argentina
Address: Offices located in key business areas to manage operations within Argentina.
To effectively serve the Argentinian market by tailoring Rappi's core on-demand services and introducing new verticals while navigating the unique local business environment.
Lima, Peru
Address: Central offices supporting Peruvian operations, typically in business districts like San Isidro.
To grow Rappi's user base and service offerings in Peru, adapting the platform to Peruvian consumer behavior and strengthening its position in the local on-demand economy.
Buying Intent Signals for Rappi
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Executive Team of Rappi
As of April 2025, Rappi' leadership includes:
Investors of Rappi
Rappi has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Rappi has continued to evolve its leadership team with strategic appointments aimed at strengthening key growth areas and some departures reflecting the dynamic nature of the tech industry. These changes support Rappi's focus on sustainable growth and innovation across its diverse verticals.
Departures
New Appointments:
Technology (Tech Stack) used by Rappi
Discover the tools Rappi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rappi Email Formats and Examples
Rappi primarily utilizes the [first].[last]@rappi.com email format for its corporate employees. While other formats might exist for specific roles or departments, this is the most common and predictable structure for reaching out to individuals within the company.
[first].[last]@rappi.com
Format
simon.borrero@rappi.com
Example
90%
Success rate
News and media
Contxto • January 24, 2024
Rappi News: Rappi and Jüsto Strengthen Alliance in Mexico for Supermarket Deliveries
Rappi and Jüsto, a digital-native supermarket, have expanded their partnership in Mexico. This collaboration allows Rappi users to access Jüsto's full catalog of products through the Rappi app, enhancing online grocery options and leveraging Jüsto's operational model focused on quality and freshness without physical stores....more
Bloomberg Línea • January 18, 2024
Rappi News: Colombia's Rappi Confirms Layoffs Amidst Restructuring Efforts
Rappi confirmed it conducted layoffs across its Latin American operations as part of a restructuring effort to improve efficiency and focus on core profitable segments. The company stated the decision was made to ensure long-term sustainability and adapt to evolving market conditions, impacting approximately 3% of its direct workforce at the time....more
Reuters • May 20, 2024
Rappi News: Colombia's Rappi suspends e-wallet in Peru to focus on core businesses
Colombian food delivery unicorn Rappi has suspended its RappiPay e-wallet service in Peru to focus on its core delivery and credit card businesses. The company cited a desire to concentrate efforts on its most established and high-growth verticals in the Peruvian market....more
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