Plaid
Plaid's Overview
Plaid is a financial technology company that builds data transfer networks to power fintech and digital finance products. It acts as an intermediary layer between financial institutions and applications, enabling users to securely connect their bank accounts to apps to share financial data. Plaid's technology is used by thousands of digital financial apps and services, like Venmo, Robinhood, Coinbase, and Betterment, to facilitate account linking, payments, lending, and personal finance management. The company's mission is to unlock financial freedom for everyone by democratizing financial services through technology.
Where is Plaid's Headquarters?
HQ Function
Serves as the central hub for Plaid's executive leadership, core engineering, product development, design, and corporate operations.
Notable Features:
The San Francisco office is designed to foster collaboration and innovation, featuring open-plan workspaces, modern amenities, and spaces that reflect its tech-forward culture. It's situated in a dynamic part of the city, contributing to its vibrant work environment.
Work Culture:
Plaid's HQ fosters a fast-paced, innovative, and collaborative work culture. Employees are encouraged to be curious, impactful, and customer-centric. The environment emphasizes problem-solving and building the future of financial services.
HQ Significance:
The San Francisco headquarters is strategically important due to its proximity to a rich talent pool in technology, venture capital, and the broader fintech ecosystem. It allows Plaid to stay at the forefront of financial innovation.
Values Reflected in HQ: The headquarters likely reflects Plaid's values of innovation, transparency, and collaboration through its design, layout, and the technologies used within the workspace.
Location:
Plaid supports financial connectivity across North America (USA and Canada) and Europe (including the UK and various EU countries). Its global operations focus on expanding its network of financial institution integrations, supporting international clients, localizing its products, and navigating diverse regulatory landscapes to power financial applications worldwide.
Street Address:
1098 Harrison St
City:
San Francisco
State/Province:
CA
Country:
USA
Plaid's Global Presence
New York, NY/USA
Address: Located in the Flatiron District, Manhattan.
To strengthen Plaid's presence in a major global financial center, facilitating closer relationships with banks, financial institutions, and enterprise clients on the East Coast.
Lehi, UT/USA
Address: Located in the 'Silicon Slopes' tech corridor.
To tap into the growing tech talent in the 'Silicon Slopes' area and provide operational scale and support, often with a focus on engineering and customer experience.
London, UK
Address: Located in central London, a key financial and tech hub.
To drive Plaid's growth in Europe, navigate regional regulations (like Open Banking), and serve its expanding international customer base.
Amsterdam, Netherlands
Address: Located in a central business or tech district in Amsterdam.
To further penetrate the European market, support diverse payment and banking infrastructures, and comply with EU regulations.
Toronto, ON/Canada
Address: Located in Toronto's financial or tech district.
To establish and grow Plaid's presence in the Canadian market, addressing local financial regulations and user needs.
Buying Intent Signals for Plaid
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Plaid
As of April 2025, Plaid' leadership includes:
Investors of Plaid
Plaid has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Plaid has made several key executive appointments in the past year to strengthen its product, go-to-market, revenue, and marketing leadership as it continues to scale its operations and expand its offerings in the financial technology space.
New Appointments:
Technology (Tech Stack) used by Plaid
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid, like many tech companies, likely uses common professional email formats. The most prevalent patterns often involve combinations of first name, last name, or first initial and last name. Based on common industry practices, one likely format is first name followed by last name.
[first].[last]@plaid.com
Format
jane.doe@plaid.com
Example
75%
Success rate
News and media
Plaid Blog • May 21, 2024
Plaid Partners with Tarabut Gateway to Expand Open Finance in the Middle East
Plaid announced a strategic partnership with Tarabut Gateway, the largest open banking platform in the Middle East and North Africa (MENA) region, to help companies in the UAE and Saudi Arabia build and launch new and improved financial applications....more
Plaid Blog • May 14, 2024
Plaid Launches Beacon, an Anti-Fraud Network for Financial Institutions and Fintechs
Plaid introduced Beacon, a new collaborative anti-fraud network that allows financial institutions and fintech companies to share fraud intelligence more effectively and combat various forms of financial fraud like account takeovers and synthetic identity fraud....more
PR Newswire • February 27, 2024
Plaid and Jack Henry Expand Partnership to Offer API Access to More Than 350 Financial Institutions
Plaid and Jack Henry announced an expanded partnership enabling over 350 additional banks and credit unions on Jack Henry's Banno Digital Platform™ to offer customers direct API access to share their financial data with Plaid-powered apps....more
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