360i was a highly acclaimed digital marketing agency renowned for its innovative, data-driven approach to search marketing, social media, programmatic advertising, mobile, and creative services. Founded in 1998, it grew to become a significant player in the advertising industry, known for its award-winning campaigns and 'digital-first' philosophy. In 2010, 360i was acquired by Dentsu. In June 2022, Dentsu announced the consolidation of its creative agencies, including 360i, into a new global entity named Dentsu Creative. The legacy, talent, and capabilities of 360i now contribute to Dentsu Creative's global network.
Served as the central operational center, housing key leadership, strategy, creative, media, analytics, and account management teams for its North American and global operations.
The New York office was known for its modern, open-plan, and collaborative workspace designed to foster creativity, innovation, and teamwork. It often featured amenities reflecting a dynamic agency culture.
360i was celebrated for its vibrant, fast-paced, and intellectually curious work culture. It emphasized a 'Never Done' philosophy, encouraging continuous learning, adaptation, and a proactive approach to solving client challenges.
The NYC headquarters was instrumental in establishing 360i's global reputation as a leading digital-first agency. It was the nerve center for many of its award-winning campaigns and key client relationships, particularly in the US market.
Before its full integration into Dentsu Creative in 2022, 360i had a strong presence primarily in North America, with major offices in New York, Atlanta, Chicago, and Los Angeles. It also operated an office in London, UK, to serve European clients. These locations supported a comprehensive range of digital marketing services, including strategy, creative development, media planning and buying, search engine marketing, social media management, mobile marketing, and data analytics. Following its integration, its capabilities and talent became part of Dentsu Creative's extensive global network, which operates in numerous countries worldwide.
32 Avenue of the Americas
New York
NY
USA
Address: 1170 Peachtree St NE, Suite 1600, Atlanta, GA 30309 (historical address)
Served as a key operational center, supported clients in the Southeastern US, and housed specialized technology and analytics talent.
Address: 222 W Merchandise Mart Plaza, Suite 1150, Chicago, IL 60654 (historical address)
Strengthened client relationships and service delivery in the important Midwest market and provided access to a strong talent pool.
Address: 10 Triton Street, Regent's Place, London, NW1 3BF, United Kingdom (historical Dentsu Aegis Network address, housing 360i UK)
Facilitated expansion into the European market, managed international client accounts, and adapted global strategies for regional relevance.
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As of April 2025, 360i' leadership includes:
360i has been backed by several prominent investors over the years, including:
The 360i brand was officially retired and integrated into Dentsu Creative in June 2022. Consequently, there have been no executive hires or exits specifically for '360i' as a standalone entity in the last 12 months. Leadership roles and structures were consolidated within Dentsu Creative during and after this transition.
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Historically, 360i employee email addresses commonly followed standard corporate patterns. After its acquisition by Dentsu and subsequent integration into Dentsu Creative, employee email addresses transitioned to Dentsu's standardized format (e.g., @dentsu.com). The original @360i.com domain is no longer in active use for new communications.
[first_initial][last]@360i.com
Format
jdoe@360i.com
Example
0 (Brand retired, email domain likely inactive or redirected)%
Success rate
Adweek • 2022-06-07
Dentsu announced a significant restructuring by merging its creative agencies, including prominent names like 360i, Dentsu Mcgarrybowen, and Isobar, into a single global creative network named Dentsu Creative. This strategic move, effective immediately, aimed to simplify Dentsu's offerings, foster greater collaboration, and provide clients with a more integrated and streamlined service model worldwide. The 360i brand was subsequently retired....more
Ad Age • 2021-02-18
Abbey Klaassen was promoted to U.S. CEO of 360i, succeeding Jared Belsky, who transitioned to a new role as chief experience officer for Dentsu Creative Americas. Klaassen previously served as president of 360i's New York headquarters....more
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