32Red
32Red's Overview
32Red is a multi-award-winning online casino and sportsbook operator, offering a wide range of gaming products including casino games, poker, bingo, and sports betting. Founded in 2002, 32Red Plc established itself as a prominent name in the online gambling industry, known for its strong brand presence, particularly in the UK market, and commitment to customer service. In 2017, 32Red Plc was acquired by Kindred Group, one of the world's leading online gambling operators. As part of Kindred Group, 32Red continues to provide a high-quality gaming experience, leveraging Kindred's global resources, technology, and commitment to responsible gaming. The brand operates under licenses in several jurisdictions, with a primary historical base in Gibraltar.
Where is 32Red's Headquarters?
HQ Function
Historically, the primary operational headquarters for 32Red Plc, managing online gaming operations, licensing, customer support, marketing, and regulatory compliance.
Notable Features:
Located in Europort, a prominent business and financial centre in Gibraltar, known for hosting numerous online gaming companies. The area features modern office facilities and infrastructure.
Work Culture:
Characterized by a dynamic and fast-paced environment typical of the online gaming industry, with a strong emphasis on customer service, innovation, and brand promotion. Post-acquisition, the culture aligns with Kindred Group's broader values of collaboration and responsible gaming.
HQ Significance:
Gibraltar was a crucial licensing and operational jurisdiction for 32Red Plc, enabling its growth and establishment in the UK and other regulated European markets. Its status as a major iGaming hub provided access to talent and a favorable regulatory environment.
Values Reflected in HQ: The choice of Gibraltar and its operational focus historically reflected ambition, a commitment to regulatory compliance within key European markets, and a customer-centric approach to online gaming.
Location:
As a brand within Kindred Group, 32Red benefits from a substantial global presence. Kindred Group is licensed and operates in numerous regulated markets across Europe (including the UK, Sweden, France, Italy, Spain, Belgium, Denmark), North America (several US states and Ontario, Canada), and Australia. This extensive international infrastructure supports critical functions such as technology platform development, marketing execution, localized customer service, and ensuring adherence to diverse regulatory frameworks for all its brands. This allows 32Red to offer its gaming services to a broad international customer base while upholding Kindred's commitment to responsible gaming and local legal requirements.
Street Address:
Suites 741/751, Europort
City:
Gibraltar
State/Province:
N/A
Country:
Gibraltar
32Red's Global Presence
Sliema, Malta
Address: The Centre, Tigne Point, Sliema, TPO 0001, Malta
Serves as the central hub for Kindred Group's international operations, product development, and corporate leadership, supporting its multi-brand strategy across numerous regulated markets.
London, United Kingdom
Address: Kindred Group, Building 3, Chiswick Park, 566 Chiswick High Road, London, W4 5YA, United Kingdom
Supports Kindred's extensive operations in the United Kingdom, one of the largest and most important regulated gambling markets globally, and houses various central functions.
Stockholm, Sweden
Address: Regeringsgatan 25, 111 53 Stockholm, Sweden
Supports Kindred's presence in the Nordic markets and serves as an important site for tech development and group functions.
Buying Intent Signals for 32Red
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Executive Team of 32Red
As of April 2025, 32Red' leadership includes:
Investors of 32Red
32Red has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Kindred Group has experienced notable executive transitions over the past 12-18 months, including the appointment of a new permanent CEO and CFO, and a new CCO, signaling a phase of strategic leadership renewal. These changes occurred amidst evolving market dynamics and strategic reviews, including the ongoing acquisition offer from FDJ.
Departures
New Appointments:
Technology (Tech Stack) used by 32Red
Discover the tools 32Red uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
32Red Email Formats and Examples
Kindred Group, as a large international organization, generally utilizes standardized email address formats for its employees. The most common patterns are based on employee names combined with the company's domain, kindredgroup.com. These formats facilitate communication and are typical for corporate environments.
Commonly observed formats include [first].[last]@kindredgroup.com and sometimes [first_initial][last]@kindredgroup.com.
Format
firstname.lastname@kindredgroup.com
Example
80%
Success rate
News and media
Kindred Group Investor Relations / Reuters • January 22, 2024
Kindred Group Receives Recommended Public Tender Offer from La Française des Jeux (FDJ)
French lottery operator La Française des Jeux (FDJ) announced a recommended public cash offer to acquire Kindred Group, parent company of 32Red, for SEK 130 per share. The Board of Directors of Kindred Group unanimously recommended that its shareholders accept the offer, which values Kindred at approximately €2.6 billion (SEK 27.95 billion)....more
Middlesbrough FC Official Website • June 15, 2023
32Red Extends Long-Standing Partnership with Middlesbrough FC
32Red, a brand of Kindred Group, announced the extension of its partnership with Middlesbrough Football Club, continuing as the club's Principal Partner. The agreement includes front-of-shirt sponsorship for the men's team and signifies a continuation of one of the longest-running partnerships in the English Football League....more
Kindred Group Press Releases • February 7, 2024
Nils Andén Appointed Permanent CEO of Kindred Group
Kindred Group plc announced that the Board of Directors has appointed Nils Andén as permanent CEO for Kindred Group. Nils Andén has held the position as interim CEO since May 2023 and officially took on the permanent role effective February 7, 2024....more
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