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Instacart's Overview

Total employees3460
HeadquartersSan Francisco
Founded2012

Instacart is a leading North American online grocery platform that enables customers to order groceries and other essential goods from a wide variety of local and national retailers for delivery or pickup. The platform connects customers with personal shoppers who select items and complete the delivery, aiming to make grocery shopping effortless and accessible for everyone. Instacart also offers enterprise solutions for retailers and advertising services for brands.

Where is Instacart's Headquarters?

HQ Function

Serves as the global headquarters, housing key departments including executive leadership, engineering, product development, marketing, operations strategy, and corporate functions.

Notable Features:

Located in a modern high-rise building in San Francisco's SoMa district, the office features contemporary design, collaborative workspaces, and amenities typical of a leading technology company, aimed at fostering innovation and employee well-being.

Work Culture:

Instacart's headquarters cultivates a fast-paced, innovative, and customer-obsessed work environment. The culture emphasizes data-driven decision-making, collaboration across teams, and adaptability in the evolving on-demand economy. There's a strong focus on solving complex logistical challenges and enhancing the grocery shopping experience.

HQ Significance:

The San Francisco headquarters is strategically important, placing Instacart at the heart of the global tech ecosystem, facilitating talent acquisition, technological innovation, and partnerships. It symbolizes the company's growth from a startup to a major publicly traded entity in the grocery technology sector.

Values Reflected in HQ: The headquarters' environment aims to reflect Instacart's core values, such as 'Customer Obsession' through dedicated spaces for product testing and user feedback, 'Think Big' through an innovative atmosphere, and 'Roll Up Sleeves' with collaborative and functional workspaces.

Location:

Instacart primarily operates in the United States and Canada, offering its grocery delivery and pickup services in thousands of cities across North America. While its customer-facing services are concentrated in these two countries, its corporate and technology functions, including engineering, product development, and support, have a broader reach to manage its extensive network of retail partners, shoppers, and advertising clients.

Street Address:

50 Beale St, Suite 600

City:

San Francisco

State/Province:

CA

Country:

USA

Instacart's Global Presence

Toronto, ON/Canada

Address: 161 Bay Street, Toronto, ON M5J 2S1, Canada (example of a major office presence; specific suites may vary)

To expand and manage Instacart's services across Canada, tap into the local technology talent pool, and build relationships with Canadian retail partners and customers.

Buying Intent Signals for Instacart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Instacart

As of April 2025, Instacart' leadership includes:

Fidji Simo - Chief Executive Officer & Chair
Nick Giovanni - Chief Financial Officer
Chris Rogers - Chief Operating Officer
Varouj Chitilian - Chief Technology Officer
Laura Jones - Chief Legal Officer & Corporate Secretary
Sarah Mastrorocco - General Manager, Instacart Health & CPG/Retail

Investors of Instacart

Instacart has been backed by several prominent investors over the years, including:

Sequoia Capital
Andreessen Horowitz
D1 Capital Partners
Fidelity Management & Research Company
T. Rowe Price Associates, Inc.
Kleiner Perkins
Coatue Management
Valiant Capital Management

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past year (approx. May 2023 - May 2024), Instacart has seen key leadership adjustments, notably strengthening its operational leadership with a new COO appointment following a departure in the same role, signaling a continued focus on operational efficiency and growth.

Departures

Asha Sharma, Asha Sharma departed from her role as Chief Operating Officer to pursue other opportunities.

New Appointments:

Chris Rogers, Instacart appointed Chris Rogers as its new Chief Operating Officer, effective January 2024.

Technology (Tech Stack) used by Instacart

Discover the tools Instacart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Instacart Email Formats and Examples

Instacart generally uses common corporate email formats for its employees. The most frequently observed pattern is a combination of the employee's first and last name or first initial and last name.

[first].[last]@instacart.com or [first_initial][last]@instacart.com

Format

jane.doe@instacart.com

Example

85%

Success rate

News and media

Supermarket NewsMay 15, 2024

Instacart news title: Instacart makes deeper push into catering

Instacart has launched a new catering hub on its app, allowing customers to order large-quantity meals from grocery stores and restaurants for events and gatherings. This move signifies an expansion of its offerings beyond traditional grocery delivery into prepared foods for groups....more

Instacart Investor RelationsMay 8, 2024

Instacart news title: Instacart Announces First Quarter 2024 Financial Results

Instacart reported its financial results for the first quarter of 2024, showcasing an 8% year-over-year growth in Gross Transaction Value (GTV) to $8.0 billion and an 8% revenue increase to $820 million. The company highlighted advancements in its advertising and enterprise platform segments....more

Instacart CorporateFebruary 27, 2024

Instacart news title: Instacart and Walmart Partner for Delivery in as Fast as 30 Minutes from Over 4,000 Stores Nationwide

Instacart and Walmart announced a new partnership to offer same-day delivery in as fast as 30 minutes from more than 4,000 Walmart stores across the U.S. This collaboration significantly expands Instacart's reach and Walmart's rapid delivery capabilities....more

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