HQ Function

Serves as the central hub for brand strategy, marketing, instructor training program development, digital content creation, and overall business operations.

Notable Features:

Their flagship studios are known for their nightclub aesthetic, featuring professional sound systems, DJ booths, dynamic lighting, and often, street-art inspired decor.

Work Culture:

Energetic, creative, inclusive, and fast-paced. Emphasis on passion for fitness, community building, and delivering a high-quality, joyful experience. Encourages individuality and self-expression.

HQ Significance:

New York City was the launchpad for 305 Fitness, where its unique concept quickly built a cult following and established the brand's identity before expanding to other cities and online.

Values Reflected in HQ: The headquarters and flagship studios embody values of high energy, inclusivity, fun, empowerment, and community through their vibrant design and operational focus.

Location:

305 Fitness primarily operates physical studios within the United States. However, its '305 At Home' digital platform provides global access to its signature workouts, supporting functions like online class streaming, on-demand content delivery, instructor training for the digital platform, and international customer engagement.

Street Address:

18 W 8th St (Previous flagship studio, corporate functions often co-located or managed nearby)

City:

New York

State/Province:

NY

Country:

USA